Are you afraid of blogging? Many companies and businesses are actually quite afraid of corporate blogging because they are afraid of being different. It’s time that we get over our fears, however, because the new way of establishing permanent relationships with people is to ask “Do you have a blog?” The truth is, blogs are a great way to hear other people’s ideas and to find out about companies, businesses, contractors and other people in the industry. Too often, however, people say that they do not have what it takes to keep a corporate blog, and this is usually not true. Anyone can keep a blog as long as they have some basic understanding of the process.
Most companies are supportive of the idea of corporate blogging, especially among employees who will adequately spread a positive message about the firm. Unfortunately, most employees are unaware of this position, and believe that corporate blogging may get them in trouble, or worse, fired. If you want to have a corporate blog, and you want to share the news about your company, but you are afraid that your boss or bosses will not agree, you simply need to learn how to motivate them. Show them some of the best corporate blogs out there, and show them what this corporate blogging effort is doing for these companies. Companies that have effective, popular corporate blogs are managing to see increases in sales even in times of economic crisis. What does this say about the power of a corporate blog? A lot, actually.
According to Technorati, there are more than 4.3 million web blogs out there. The word of mouth networks are simply becoming more and more efficient, and absolutely vital as a result. The fact that there are so many corporate blogs out there is an excellent indicator that everyone is blogging, and if your company is not already blogging, now is the time to start.
Here are some of the reasons why employees within a corporation should be allowed to blog:
1 - People do not trust corporations, but corporate blogs allow them to facilitate community and communication, building stronger relationships with companies that they perceive to be trustworthy. If you are honest with your readers in a corporate blog, they will trust you more, end of story.
2 - Talking to corporations is difficult, but corporate blogs facilitate communication in an easier and more effective manner. Communicating by phone, e-mail or website can be difficult, and who knows if you will ever get a response. But if visitors comment in blog entries, they know they will be seen and heard.
3 – Blogs create believability. What do you think is more believable and friendly, a press release from the company’s PR representative, or a couple of blog entries on the subject? Blogs are inspiring, they are friendly, and they are full of communication. When readers want info on your company, they will sooner turn to your blog than a press release in the news.
Photo Credits: 1
Originally posted 2009-01-08 05:37:33. Republished by Blog Post Promoter
Related Posts -
Projecting the Right Image of Your Company Through Your Corporate Blog Few people realize how powerful a blog can be when it comes to projecting an image to the public. Words have a power all their own and the wrong ones may sink your company’s reputation. Before you even start your own corporate blog it is very important to first come...... -
Three Secrets of Successful Corporate Blogs Every week, new corporate blogs spring into existence, but many are doomed to fail from the start. How can you be assured that your blog is going to be a success? Follow in the footsteps of the leaders and learn from their mistakes! There are three main secrets to successful...... -
Are You Communicating Effectively Through Your Corporate Blog? One of the biggest problems facing corporate bloggers is whether or not they can communicate effectively through their blog. There are a few steps that you can take to determine just how well you are reaching your audience, and it is not terribly difficult to come up with a plan...... -
2 Other Options for Corporate Blogs When it comes to corporate blogs, many people think of just the standard blogging format and they are afraid to break out of the box. However, there are quite a few options that will help bring your blog to life and may even make it easier to get your message...... -
What Makes a Corporate Blog Stand Out? Right now, thousands of companies are using corporate blogging as a means of reaching out to new customers. This means that the field is incredibly crowded and getting more so every day. How do you get your blog to stand out from the crowd? It can be complicated at times,......
Related Websites -
Reasons to Start Blogging In the 1990's people started to set up websites know as web logs, a term which has been colloquially evolved into the term blog. A blog is a internet website where users post regular article, providing commentary, information, news, and various other forms of posts. Why do individuals start blogging?...... -
Mistakes to Avoid in Blog Carnivals when you Want More Blog Traffic Blog carnivals are gaining a lot of popularity right now as they are one of the best and most influential ways to earn more blog traffic. Unfortunately, too many people are jumping into this arena without knowing what they are doing. As a result, they are finding themselves overwhelmed, left...... -
The Best Bike Supplies on the Market Choosing the right bike supplies is important no matter what your skill level. You do not have to be a competitive rider to enjoy the benefits of the best parts. While you might not be performing on the same level as some other riders, there is a value in good...... -
Coming Up with a Blog Niche Are you beginning a brand new blog? One of the first decisions that you are going to want to make is where you want to put your blog, and then you are going to need to choose a blog niche. One of the best ways to get your blog started...... -
Do You Need More Blog Readers? Do you feel as if your blog could use more blog readers? You are certainly not alone, as most blog authors are constantly looking for an increase in more blog readers, though not everyone is sure quite how to attract the readership levels that they are looking for. If you......
- Eco Friendly Mats Yoga & Pilates Gym, Workout & Yoga Exercise & Fitness
- Texaco Gas & Oil Companies Gas & Oil Advertising Collectibles
- Pet Friendly Insect & Grub Control Pest & Weed Control Gardening & Plants Yard, Garden & Outdoor Living Nursery
- Humble Gas & Oil Companies Gas & Oil Advertising Collectibles
- Pennzoil Gas & Oil Companies Gas & Oil Advertising Collectibles
Categories:
Buildify, bloggers, customer trust, employees, news, public relations
Tags:
1 comment so far ↓
These are good reasons. The first one is the best but one and two are basically the same. I’m not sure who you are going after but the small businesses and corporations will want many more reasons. Another reason is that a blog gives personality to the “big” and “untouchable” corporation. Semantics you say – maybe. But a blog helps make them human and more relatable. If you want to market to gen-x and y you have to blog. I have many other marketable ideas for you. You also need to have answers prepared for the reasons why they should not have a blog. There are some big ones.
Honestly, if you want to break into the big corporate realm and see your demand explode, you’ll have to come up with many more reasons and financial and statistical data to back it up. C-suite executives are motivated (at least most are) my objective data. Maybe some of your other posts clarify this but it needs to be clearly spelled out. You think bloggers have a short attention span? Try selling something to a c-suite executive.
But these are just my opinions – opinions as a CEO.
Leave a Comment