So many people focus only on the post portion of their corporate blog that they miss out on great opportunities to further promote their business. Unless you have integrated your blog into your company page, there are a few things that you need to add to make sure that you are taking full advantage of this medium.

1. An About Page –

This is a vital step that simply cannot be avoided. This is your chance to establish yourself or your company as an authority and promote your services. While this should not be turned into a sales letter, it can still serve to give your visitors an idea of who you are, what you do, and why they should be reading and listening to you. Without an about page, you are completely missing out on that opportunity of building authority. You might be surprised by how many people actually do read the about page on a blog – and you don’t want to miss out on this.

2. A contact page –

Simply asking your visitors to connect with you via comments, or occasionally posting an email address is not enough to establish that link with your readers. At the bare minimum we recommend adding a contact form that can be filled out by your visitors. No one wants to deal with spam, but if you’re not giving your readers a chance to reach out to you, once again, you have missed the boat on a very powerful opportunity. You can add your physical address, phone number, fax number or anything else you may need to make it easy for your readers to contact you.

3. An update page –

Sometimes blog posts aren’t enough to promote a new service, but a news page is. Consider keeping one page set aside for news and updates and feel free to get a little more promotional in here. Your readers will expect it since it is quite common and it gives them something to be excited about to. Don’t miss this great promotional opportunity!

4. Extensions, Plugins and Widgets –

If you are on Twitter – you need to let your readers know if you want them to follow you. There are numerous similar services out there that will help you connect with your readers and build strong relationships. You can easily add these to your blog with the use of extensions, plugins or widgets. Most are free and will display the latest updates you’ve made. Just keep this in mind when you are tweeting, since these will be published on your site as well. No matter what social media service you’re using, it should be integrated with your corporate blog for better results.

These are just a few extras that can be added to your page and when combined, they present a powerful force that you can use to continue extending your blog’s capability and reach, as well as helping you promote your company more effectively.

Photo Credit: 1

Originally posted 2008-11-24 05:17:45. Republished by Blog Post Promoter

• Will StumbleUpon Work for Your Corporate Blog? If you are not familiar with the site called StumbleUpon, it is a service that allows users to discover new sites. With the use of a toolbar (spyware free), users of StumbleUpon can find new sites that are related to their interests, or they can choose a random option. Millions......
• Frequently Asked Questions about Corporate Blogging If you are completely new to blogging, you may find that you have a lot of questions and at times, it can be hard to find the answers. We’ve compiled the most common issues facing new corporate bloggers and supplied the answers to these problems below. 1. Is this going......
• 7 Reader Friendly Corporate Blogs Tips You want your blog to be engaging, but that may not always be easy. Here are some great tips on how to keep your corporate blog reader friendly. 1. Pick your design well. One of the biggest problems for corporate blogs is design. You can need to make sure that......
• Blogging Help Roundup - Learn More About Blogging Hello and good evening. This is Buildify's first roundup of the how-to blog and blogging blogosphere. Sounds like a tongue twister - can you say it five times fast? The following links are several good posts on improving your blog and will add some great skills to your blogging toolbox.......
• Corporate Blogging Examined Currently, one of the best ways to reach out to your customer base is through the use of a corporate blog. When it comes to getting that personal touch just right and humanizing your company, there is no better tool than a blog done well. Let's take a look at......

• Do You Need More Blog Readers? Do you feel as if your blog could use more blog readers? You are certainly not alone, as most blog authors are constantly looking for an increase in more blog readers, though not everyone is sure quite how to attract the readership levels that they are looking for. If you......
• How To Create Loyal Blog Readers One of the main differences between a blog and a static website is the way people are able to interact with your content. With a static site it's just people reading words on a page. When you have a blog they can explore and even comment back! You want to......
• Internet Network Marketing - The Bloggers Way! If there is one common thread you will read about online , it is how powerful blogging is to an internet network marketer. Pretty much everyone "knows" they should be blogging but very few people step up and really create kick ass blogs.  For starters don't worry so much about......
• Increase Blog Traffic - Find New Visitors and Gain Back Links With Blog Carnivals in 4 Easy Steps Increase Blog Traffic - Find New Visitors and Gain Back Links With Blog Carnivals in 4 Easy Steps By Keith Goodrum Submitting to Blog Carnivals is one of the easiest traffic building tasks around. In four simple steps you only can have new visitors coming to your blog, and building......
• Are your comments getting blocked? I went into my spam logs and there were a lot of legitimate comments in there.  I had to reset my plugin a while back and I think it still needs to be trained some more.So first off, my apologies if your comments were eaten!  I fished out the ones......

Buildify, blog design, engaging ideas, extra, tools, widgets

address phone number, bare minimum, blog, fax number, phone number fax, physical address, spam, widgets