Bloggers certainly love to read other blogs, but they also may be able to generate powerful resources from books on the subject of blogging. Here are three must read books for anyone who is serious about corporate blogging on a successful level.
1 – “The Corporate Blogging Book: Absolutely Everything You Need to Know to Get it Right” by Debbie Weil.
Many consider Debbie Weil to be one of the pioneers when it comes to corporate blogging. Not only is she an advocate for corporate blogging in this book, but she also goes into thorough explanation of the pros and the cons associated with corporate blogging. She also goes over the top twenty questions about corporate blogging, and then she goes even further by going in depth on the three most important things that you can know before you begin a corporate blog. The book also provides excellent examples of policies to uphold when blogging, such as reading other blogs by subscribing to them. The suggestions in her book can easily benefit everyone looking to start a blog, corporate or otherwise.
2 – “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers” by Shel Israel and Robert Scoble
This book is absolutely excellent, because it focuses on how businesses are communicating with their customers through corporate blogging. If you are passionate about the idea of business blogging or corporate blogging and the value that they promote, then this book will provide you with an excellent affirmation. This is a fast, organized and easy to read book that combines excellent advice on corporate blogging with stories about real time corporate bloggers and what they have been able to achieve. This book explains in no uncertain terms what dangers are associated with corporate blogging and how they can be overcome. Not blogging happens to be an even greater danger than blogging, because blogs are the new and most important form of media, especially when it comes to businesses and how they communicate with one another and their customers.
3 – “Blog!: How the Newest Revolution is Changing Politics, Business and Culture”, by David Kline and Dan Burstein.
This book focuses on the power and the influence created by blogs, using political examples to make points. Through these examples we can learn a great deal about the characteristics that make for good blogging, such as honesty and openness. This book is really inspirational for anyone that blogs and focuses on how blogs of all types are revolutionary and cutting edge in nature, showing how the world is changing right before our eyes. It gives excellent examples of good blogs as well as bad blogs, and some of the things that can be considered corporate blogging pitfalls, like sharing confidential or insider information and what happens when this occurs.
If you are serious about learning more about corporate blogging, these three books are packed with vital information that will benefit you significantly.
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