Every week, new corporate blogs spring into existence, but many are doomed to fail from the start. How can you be assured that your blog is going to be a success? Follow in the footsteps of the leaders and learn from their mistakes! There are three main secrets to successful corporate blogging, that any business owner can implement. They are easy to follow and you’ll be able to start seeing the benefits right away.

1. Be Original.

This can be broken down into three main sub categories: Design, Content and Promotion. Let’s look at the first one, design. There are thousands upon thousands of free themes out there for most blogging platforms. That doesn’t mean that you should be using one. When you’re running a corporate blog, you don’t want to have the same theme as some crazy teenager that’s a little bit emo and a whole lot desperate. It gives the wrong impression. Spend the money to have a theme designed for you that is original.

Next, let’s look at content. Sure, it’s easy to lift content or use snippets of other articles that have already been published. But why would anyone want to read that? You’ve got to put yourself in your reader’s shoes. You may be busy and a blog post may be the last thing on your mind, but you’ve got to take that time to write an original post. It will pay off. Lastly, promotion. You’ve got to find an original way to get your site noticed. This means using social networking, PPC ads and having a great campaign that will get the attention of readers.

2. Be Prolific.

The best blogs are the ones that publish every day, and in many cases, more than once a day. Frequent publishing has many benefits. First, you’re giving your readers an excuse to come back more than once and to visit every single day. Second, you’re building more opportunities for search engine indexing. The best corporate bloggers take the time to really knuckle down and commit to producing lots of original content every single day. It does pay off.

3. Be social.

Today’s online world is social and if you’re not taking part, you’re missing out. Encourage comments on your blog, talk to your readers, not at them. There are many little ways that you can be social on your blog. We’re not saying drop that veneer of professionalism, but you’ve got to find a way to reach out to them. Remember their names, use social networking sites, leave comments on other blogs. These are just a few ways that you can be social and increase your readership.

If you’re not comfortable commenting on another blog, mention one of their more interesting posts. Chances are they’ll be thankful for the publicity and they’ll return the favor. This is an easy way to build up your blog’s readership and make some great contacts in the blogging world. Corporate blogging is a great tool, especially when it is utilized the right way.

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Originally posted 2008-09-01 05:04:21. Republished by Blog Post Promoter

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One of the best ways for a company to reach out to their customers and build a strong brand is corporate blogging. However, there are a lot of misconceptions out there and a lot of room for error. Let’s take a look at some techniques that you can use to make sure that your corporate blogging experience goes smoothly.

1. Hire the right person for the job.

Unless you have someone on your team that is familiar with how blogging works and how to handle themselves under pressure, you may want to consider hiring a professional to manage your blog for you. This is the best solution for most companies, especially since they may not have enough resources to devote to running a blog. The person that you select to run your blog should be professional but personable and they should always display grace under fire. If you don’t have anyone that fits that description, you will definitely need to get some help with blog management.

2. Use the right tools.

There are numerous blogging platforms out there that make it so much easier to run a corporate blog. However, they are not all created equal. While many companies resort to using free blog management tools, this can give the wrong impression. It is best to host your blog on your own site for several reasons. First, you’re going to want to get as much traffic to your site as possible. Using a third part blogging application does not accomplish this. Next, you don’t want to give your readers the impression that you’re too cheap to run your own blog.

There are several blogging applications that can be installed on your own server. Most are free and can be easily customized to fit your specifications. This is a much better choice and you’ll have more control over the environment.

3. Make sure you have an RSS feed ready to go.

If you are trying to run a blog without the benefit of a blogging application, you’re going to need to make sure that you have a way of syndicating your posts. Today’s blog readers rely heavily on newsreaders and RSS feeds to let them know when their favorite blogs have added new posts. If you are not using an RSS feed, you’re missing out on this enormous market.

RSS stands for Really Simple Syndication and it works by sending out a snippet of your posts to those that have subscribed to your feed. Most blogging applications contain an automatic RSS feed, but you will need to make sure that it works. We also recommend using an RSS feed manager such as Feedburner to see how many people are reading your posts. This can really help you gauge your success.

These are just three techniques that make blogging much easier. Remember, it is better to err on the side of caution and get help in managing your blog than it is to try it on your own.

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Originally posted 2008-07-30 05:28:01. Republished by Blog Post Promoter

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