Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 1 in a short series on tips for making blogging work for you.

1 – The first step is to find your domain name.

If you already have a website for your business, then the most advantageous option may be to attach your blog in some way to your normal business site. The next best thing would be to own the domain name that is most descriptive of your business when creating your blog. Either use your business name for your blog name, or your own name, so that you can help people link you and your blog with the company that you are intending to represent. Some of the most well known domain name registrars are GoDaddy, MyDomain, Register, PacNames and DotCalmDomains.

2 – Figure out which blogging tool or blogging platform is going to work best for you.

There are at least two different camps to consider when it comes to tools. The first is those who prefer self hosted blogs, and the second is those who prefer hosting tools. Where do you feel most comfortable? The decision is ultimately up to you but there are pros and cons associated with both options. Some of the options available to you are easily customizable hosted options like TypePad offered by SixApart, or Movable Type which offers more control than TypePad. If you want to host your own blog, WordPress may be more your style, as it offers a lot of customization and control and you can host it a lot more efficiently by yourself.

3 – Talk about yourself so your readers can get to know you.

Most blog templates have an “About” function. Use this wisely so that you may capture the true essence of who you are and what you are hoping to accomplish with your blog. You should aim to strike an excellent balance between human voice and “business speak” to show your readers that you mean business, but are just a passionate human being at the core.

4 – Register your blog and start spreading the word about your endeavor.

Get comfortable with your blog before you start speaking out about it. Once you have some content, and perhaps even a reader or two, you can start spreading the word about your blog. Register your blog at FeedBurner, available at http://www.feedburner.com so that you can provide RSS and e-mail feeds that people can use to gain access to your content. Technorati, at http://www.technorati.com is another excellent option as well as it will allow you to associate tags with your blog for better “findability”.

5 – Create a resource section or a blog roll to show your customers what you enjoy reading, or what resources you often visit.

Blog rolls are generous in two different ways, as not only do they allow people who you link to to find your blog, but they also help readers expand their knowledge by checking out the blogs that you recommend.

Photo Credits: 1

Originally posted 2009-01-19 05:07:46. Republished by Blog Post Promoter

• Professional Blogging Roundup - Halloween Edition Happy Halloween from Buildify. We hope you spend it safely and have fun at the same time. Below is a little look at the professional blogging blogosphere with some wonderful articles for learning how to blog. Corporate Blogging becomes new tool says The Times Tribune. Here are some Tips To......
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Unless you are writing hundreds of posts a day, the amount of time you spend posting on your corporate blog should be minimal. In fact, that is why so many decide to start their own blogs, since everything can be automated and you can sit back and relax. However, there are a few things you should be doing when you are not posting. These methods and techniques can help you explode your traffic and get better results from your work. Here’s what you should be doing when you’re not working or posting.

1. Promoting your blog.

You can build it, but there is no guarantee that they will come. It’s up to you to get out there and find readers. Whether it’s getting back links to your site to increase traffic, commenting on blogs that are related to your niche, learning new promotional techniques or taking advantage of social sites, you should spend around a half hour every day promoting your blog. This kind of focus can pay off and you’ll start seeing results in a lot less time.

2. Finding ways to make your blog better.

Is there a plugin out there that could make your job easier? Take the time to see how to make your blog work for you – and harder than ever. New applications are released constantly and many of them are free to low cost. Instead of sitting there with the same version of WordPress for three years, make the effort to be proactive and keep improving your blog.

3. Learning more about the medium.

The blogosphere is not stagnant, it is always changing. You need to stay on top of trends, read news pertaining to blogs and keep finding ways to make your blog the best it can be. By being an early adopter of trends and techniques, you have an edge that your competitor’s won’t.

4. Researching new topics to cover.

Whether you’re researching new niche keywords (they do keep changing) or you are finding interesting angles to promote your products, your research should be an ongoing process. If you don’t have the time to do it on your own, consider outsourcing this task and have them deliver the information to you so you can read it at your leisure.

5. Keeping tabs on your competition.

This is a step that many companies fail to take and as such, they usually end up falling behind the pack. Always take the time to find out what they are doing and subscribe to their blog RSS feed so that you get instant updates delivered right to your reader. This is the easiest way to stay on top of what they are doing and you can use this information to make your blog better.

While some of these steps may be time consuming, they are necessary and will help you build up a very strong audience that is not only targeted, but invested emotionally in your company.

Photo Credit: 1

Originally posted 2008-11-26 05:24:01. Republished by Blog Post Promoter

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Here are nine ways to make corporate blogging even easier for you. Writing your blog should be enjoyable and fun, rather than just a task you have no interest in doing. These some really great tools should help make blogging more fun and enjoyable for you rather than a chore or a task that you would like to enjoy.

1. AutoCopy

You can skip the manual copying and pasting by using AutoCopy. If you want to quote passages you find on the web, or reference other snippets, forget using Control/Command +C and Control/Command +V once you’re at the right place in the markup language. Instead, install the AutoCopy tool, a free FireFox extension found at https://addons.mozilla.org/en-US/firefox/addon/383. It will allow you to select text to automatically add it to the clipboard, then will allow you to paste it by middle clicking anywhere while in FireFox.

2. CoLT

This will allow you to copy both links and their titles, making it easier than ever for you to use the links you want in your blogs. CoLT is the Copy Link Text Firefox Extension, available at http://www.borngeek.com/firefox/colt/download.html.

3. Reusable Post and Image Templates

If you tend to post in ways that are similar in structure, you might as well create reusable templates for images and posting. Wired has a guide for automating actions in Photoshop. You can also grab free templates for Blogger and Wordpress or use a variety of different CSS templates that automate the posting process significantly.

4. Blog Live using Jott

Jott is a neat voicemail to text service that can allow you to post the things you need even when you are on the go. Jott, available through http://www.jott.com is compatible with Blogger, Typepad, Tumblr, WordPress and Livejournal.

5. Text Replacement

Use text replacement to automate repetitive code in your blog postings. This is a lot easier than embedding a flickr photo manually, or creating a custom signature template or custom headline, then add a text replacement app to your arsenal. Some examples are Tester from Windows, Snippits for Linux and TextExpander for Mac.

6. Google Alerts

Google Alerts will allow you to get topic based post ideas sent your email inbox every day. This will allow you to laser focus in on the particular websites, blog posts, news stories and group posts that you are intending to find.

7. Spend Less Time Resizing

Blogs need imagines, but finding the perfect image in the perfect size can be time consuming. Use Photoshop or GIMP, or choose Picnik available at http://www.picnik.com to make this process a great deal easier and hassle free.

8. Foxmarks

You can keep your post ideas synchronized with Foxmarks, because posting fodder can be found all the time but you need a way to store it if you are not yet ready to post about it. Foxmarks can be found at http://www.foxmarks.com.

9. Tumblr

A tumblelog is a quick post blog that is powered using the Tumblr web application which makes posting anything you want a lot less intimidating than if you were to blog in the wide-open HTML space like Movable Type or Wordpress. Learn more about Tumblr at http://www.tumblr.com.

Originally posted 2008-11-13 05:22:31. Republished by Blog Post Promoter

• Make Blogging Work for Your Business pt 3 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 3 in a......
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• Should You Use Free Blogging Sites? There are certainly many blogging sites online today. It has become the biggest trend in communications for business and for personal reasons. A blog is a wonderful business tool that allows you to build a presence online as an expert in your field and develop a following of loyal readers.......

(Blogger, etc… focus on how posts may be deleted forever without warning, lack of professionalism, etc…)

In a lot of different instances when it comes to blogging, making use of a free blogging platform can really come in handy. If you are writing a personal blog or a blog that is only meant to be read by friends, family members and casual colleagues, then making use of a free blogging platform like Movable Type or Blogger is actually a good idea. These blogs allow you to blog as part of a giant network where you can gain exposure and readership just by posting, which makes them an excellent place for you to start out when you are just beginning to get the hang of blogging. Unfortunately, these are not a long term solution by any means because as a blogger with a free blogging network platform, you are actually subject not only to someone else’s rules relating to blogging, but also a loss of apparent professionalism by not having that individuality or uniqueness that you would have if blogging privately on your own website.

Because you are subject to the rules of the blogging platform that your blog is based off of, you may find your blog posts being deleted for no apparent reason and absolutely no warning, which can force you to deal with a difficult blow. How would you like to write a really nice, really detailed post that will attract readers, only to find out sometime later that it was deleted from the server because a moderator for the blogging platform did not agree with it? No warning is given, nor is any real chance to save your work before it is gone. While most moderators on blogging platform sites like Blogger and WordPress are working hard to be fair, this does not mean that you are protected.

In addition to the risk that your blog posts may be deleted without any real warning or rhyme or reason, another threat that you face is losing your look of professionalism because you are blogging on someone else’s website. This is similar to the difference between having your own domain name, or parking your website at http://www.geocities.com.

Which is more professional, in your eyes, http://www.mycorporateblog.com or http://www.geocities.com/~mycorporateblog?

The same thing goes when it comes to your blog. You want your blog to be a representation of your professionalism as an employee with the company and a blogger on the internet, and what this means is having your own unique blog website using an open source blogging software. WordPress may have a network where bloggers can create their own blogs on site, but their software is also downloadable, allowing you to create your own customized blog off site as well. This gives you an opportunity to create a professional blog that will do everything in its power to uphold your image of professionalism, which is a good part of why you are blogging in the first place.

Photo Credits: 1

Originally posted 2008-11-20 05:18:07. Republished by Blog Post Promoter

• Google Gadgets for Blogging on Blogger Ever since Google purchased Blogger, Blogger has seen the addition of all kinds of interesting gadgets that create additional functionality and personality for your blog. Gadgets are essentially widgets, but by Google's standard. You can show off your favorite quotes from movies, insert flash games, and show off the weather......
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• 9 Great Tools to Make Corporate Blogging Easier Here are nine ways to make corporate blogging even easier for you. Writing your blog should be enjoyable and fun, rather than just a task you have no interest in doing. These some really great tools should help make blogging more fun and enjoyable for you rather than a chore......
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• How To Get Free MLM Leads Image by markhillary via Flickr While there are many ways to get MLM leads to your business, my favorite is through blogging.  It seems that blogs represent you and your business more naturally. Blogging is a softer sell. MLM is hard enough, without having to cold call people.  If......
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There is a lot of controversy over which blogging platform is ideal for corporate blogs. With so many schools of thought on the matter, it can be difficult to figure out which one you should be using. We have two main favorites, Blogger and Wordpress, and both are very well suited to corporate blogging.

The two main benefits of both of these platforms is that they are incredibly easy to use, and incredibly search engine friendly. That solves a lot of problems right there. While we typically don’t recommend free services for corporate blogging, now that Blogger allows you to attach your own URL to your Blogger account, they’ve moved up in our estimation.

Basically, if you don’t want to go through the trouble of using server space for your corporate blog and you need a publishing platform that is literally idiot proof, then Blogger is ideal. It has many of the same features as Wordpress, and since it is owned by Google, you’ll have a pretty good chance of getting a good ranking as long as you keep publishing quality content.

For corporate blog owners that need a little more control, Wordpress is our natural favorite. There are thousands of customization options that are available and it is very easy to get started. With the right plugins, you can make a very advanced site without breaking a sweat, and you’ll be optimizing your content at the same time.

While there are other platforms that work well for corporate blogs, we really prefer Wordpress for two main reasons:

1. Smaller learning curve.

Wordpress takes less than five minutes to install, even if you have no prior experience. Everything is spelled out for you in the dashboard for your site and publishing is incredibly easy. With the right configuration you can easily build a very popular corporate blog without any effort.

2. More options for optimization.

There are thousands of plugins for Wordpress that are designed to help you manage comments, optimize your content, take advantage of SEO trends, and keep everything running smoothly. These are all easy to install and use and most require very little interaction on your part.

The bottom line is that not everyone can afford to hire a web designer or programmer. Either one of these solutions is absolutely free to use and in most cases, they are more capable than the platforms that actually do cost money. For those that need to get a quick start and do not have the time to learn HTML, PHP coding and basic blogging set-up, you can’t go wrong with either of these platforms.

Try setting up a sample account on Blogger, or install Wordpress on your own server and play around with them for a few minutes. Chances are you’ll be able to get the hang of it immediately and you will be well on your way to becoming the owner of a successful corporate blog that is completely tricked out and reader friendly.

Photo Credits: 1

Originally posted 2008-10-01 05:55:30. Republished by Blog Post Promoter

• Why Do You Need a Blog For Your Company? If you’ve been hearing a lot about the corporate blogging trend and wondering how you can make it work for your company, there are specific reasons that having a blog is very important. It really is worth the extra effort that goes into the creation and management of the blog,......
• The Downsides of Free Blogging Platforms for Corporate Blogging (Blogger, etc... focus on how posts may be deleted forever without warning, lack of professionalism, etc...) In a lot of different instances when it comes to blogging, making use of a free blogging platform can really come in handy. If you are writing a personal blog or a blog that......
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Take a deep breath… Smell it? It’s December and that means holidays, traditions, food, spending, gift giving, time off of work, and quality time with loved ones. Happy Holidays! See you next Sunday.

Corporate

• The Korea Times presents Blogging for a Living.
• Photoshop Tutorial writes in with 5 Reasons Why Blogging is the New Marketing Tool.
• Become Online Marketing Guru Seth Godin’s Apprentice! Learn more at Squidoo Lens Alternative MBA. Hurry – deadline to expire soon (Dec. 14th).

General Tips

• CMS writes this How To: Running WordPress with SQL Anywhere.
• Top 10 Ways to Uglify Your Blog by Montoya Herald.
• Commenting on Blogs the Easy Way posted at Club Blogger.

Google Page Rank and SEO | Traffic

• Blog Your Own Business offers in Blog SEO 8: Things You Need To Know For Search Engine Submission.
• Daily Blog Tips posts Website Traffic Series Part 20: Leveraging Holidays and Big Events.
• What are the Characteristics of Traffic Generating Posts? Problogger takes a look.

Social Bookmarking/Networking

• Pro-Blogging 411 gives Five Easy Ways to Find People With Similar Interests on Twitter.
• Video Blogging Tips writes Increase Traffic Social Networking.
• Blogging Tips explains How to Get Noticed Online by “Big Name” Bloggers
• How You Can Use Social Bookmarking To Grab Free Traffic From The Search Engines over at Podcast Hunter.
• Understand Social Networks Better for Effective Business Promotion by Social Bookmarking Tips.

Writing

• A Blogger Blog gives Lesson 19 – Guest Blogging or how to write a guest blog post.
• Copy Blogger says 10 Surefire Steps to Beating Blogger’s Block.
• Diligent Designs writes How to Always Have Ideas.
• Sayzlim posts How to Use Comment and Turn Visitor into Reader

Buildify hosts a weekly carnival. Blog owners with professional blogging posts should consider sending a submission into the Carnival of Corporate Blogging.

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