February 14th, 2010 — RSS Feed, advertisment, content, keywords, links, ping, search engine, web traffic
In many people’s opinion, organic traffic is the best. It’s free, it’s targeted and nine times out of ten, you’ll get a much better response, whether it’s for a company promotion, getting readers to your blog and building up solid relationships. Let’s take a look at just a few easy ways that you can start taking advantage of organic traffic and visitors, right now.
The first step is to make sure that your blog is fully optimized. One of the best platforms for quick indexing is WordPress, but depending on your content, it may not work quite well enough for you. Once you have your SEO portion of your campaign completed, you will need to keep going, making small changes, testing conversion rates and seeing just how much traffic your efforts are bringing in.
This optimization should extend not only to your content, but also to your post titles, headers, image alt-links, and literally everything else on your site. If you want a lot of organic traffic and you are in a competitive niche, you’ll need to go all out to make sure that you are getting the results you want.
Now, once you have your corporate blog fully optimized, it’s time to think about what you are actually going to be writing and whether or not it will help you increase the amount of organic visitors to your site. While placing keywords in your post is important, it should never outweigh good content that people can actually use, learn from and connect with.
Good content gets around, and that means more organic visitors for you. Word of mouth is still one of the most popular and profitable forms of advertising and there is no reason that your corporate blog cannot benefit. Since you’re not paying for these visitors through PPC ads or other means, you’re getting a chance to actually develop a relationship with your visitors and that all important motivation to keep going.
Promote your RSS feed. One of the easiest ways to get backlinks to your site, and to increase awareness about your products is through an RSS feed. Whenever you post on your corporate blog, take the time to ping your feed using a service like Pingomatic, or Pingoat. These will submit your RSS feed to numerous places and you can easily start to see results right away. As a bonus, indexed RSS content can be picked up by search engine spiders very quickly.
So, now you have your corporate blog optimized, you’re starting to develop relationships with your readers and you are getting your feet wet with RSS promotion. It may take a few tries to get results, but if you can stick with it, chances are you’ll start to notice a big increase in the amount of your daily traffic.
Try a few methods today to help you get more organic visitors and see how well the techniques work for you. With a little hard work, and smart promotional tips, you can get noticed by your audience.
Photo Credits: 1
Originally posted 2008-11-10 05:07:00. Republished by Blog Post Promoter
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February 11th, 2010 — Buildify, content, goals, web traffic, writing style
Unless you went out and purchased an already established blogs, the chances are that you just recently launched your blog with only a single loyal reader, your own self. Maybe you received a few hits a couple of days later when you began to tell the people you knew about the blog, but that’s probably as far as readership has been able to go so far. All is not lost, however, as there are some pretty awesome techniques that you can employ when you are ready to increase loyalty and readership numbers. These tips are especially useful for brand new bloggers who do not have much readership to speak of. If you want to get the ball rolling, these tips can be especially useful.
As each of these tips builds on the last, it would be especially wise for you to begin at number one, and slowly move down the list accordingly. Each technique will build upon the last in some way, allowing for you to create some momentum in building your membership base. Eventually you will establish enough of a level of momentum that you will gain some sort of traction. You can easily build up a readership of 500 people or more per day, meaning that you will no longer be required to boost your readership as diligently as before. Instead, your loyal readers will do a lot of the work for you, getting the word out about your blog via word of mouth.
Without further ado, here are the techniques that will help you build readership for your blog in no time at all:
1 – First and foremost, you should begin by writing at least five major or “pillar” articles.
Pillar articles are most commonly tutorial style articles that are designed to teach something to your audience that they can use in their everyday lives. Generally these pillar articles are longer than the average 500-word article, and they are generally full of practical advice and other tips. Pillar articles are regarded as excellent, practical how-to lessons or articles. Articles like this stay current and over real insight and value to the reader. The more pillar articles you are able to produce for your blog, the better off you will be because these types of blog posts never go out of style, and provide value to every single new reader that visit your blog.
2 – At a bare minimum you should be writing one new blog post every single day.
Not every single one of your blog posts needs to be a pillar blog post, but you should still work on having at least five pillar posts at any time so you can continue to keep your blog fresh with new content. You should also implement news pieces and other short article style blog posts. The important thing to consider when it comes to posting in your blog is that you need to demonstrate to all first time visitors that you do take the time to post in your blog every single day.
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Originally posted 2009-02-02 05:28:23. Republished by Blog Post Promoter
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January 20th, 2010 — RSS Feed, promotion, social bookmarking sites, web traffic
By now, the phrase social networking has been emblazoned on most of our minds. The problem is, not a lot of people understand how it really works or how to use it to promote their sites and their blogs. When used properly, social networking can be very beneficial and can help you pick up a lot of new readers. The key is learning how to use it effectively and learning the right techniques. Using the right social networking sites can mean the difference between a few hundred readers or a few hundred thousand.
Let’s start off with services like Twitter. Although your blog has a built in RSS feed, not everyone will subscribe to it. Twitter is a very popular new service that allows you to build your very own social network. You’ll get updates whenever someone in your Twitter circle does something, and as such, they will get updates whenever you do. Adding a Twitter module to your site allows you to reach out to your readers and adds a little more interest to your blog. This is also a very effective way of publicizing new events and building up word of mouth for your site.
Next, there are sites such as Digg.com and Technorati. Both are very popular, but they are not quite similar. Digg.com is more of a democracy, where Technorati uses a different means of indexing and promoting stories. You need to use both to cover both sides of the angle and attract the most readers. Digg.com can be pretty tough to break into and you’ll need to pay special attention to the type of content that does well on the service. For example, top ten lists are generally much more popular than simple posts on a news event. Find a way to incorporate a top ten list that is funny, interesting and related to your site and you’ll be able to do quite well on Digg.
Technorati works a bit differently. You’ll need to sign your site up for the service (it’s free) and then submit your RSS feed. Whenever you publish new content, you’ll need to use what are called “tags.” These are pretty much key words that describe your content. On the main page of technorati, you’ll see what is called a Tag Cloud. The biggest words are the words that are the most popular on the site. If you include these words in your posts, you’ll have a better chance of getting ranked better on the Technorati site. For the best results, set your blog software up to “ping” or notify Technorati whenever you publish new content.
Social networking is meant to be social and this means that you’ll need to reach out to your readers. It is all about building up relationships as well as readership. You can see great results with social networking and it can make a real difference in the popularity of your corporate blog as well as your regular site.
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Originally posted 2008-09-09 05:34:07. Republished by Blog Post Promoter
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January 15th, 2010 — RSS Feed, comments, customer feedback, engaging ideas
As readers become more involved with the blogs they frequent, a new form of communication is becoming prevalent – interactive blogging. There are a few ways to look at this and determine whether or not this form of interaction is right for your corporate blog and your readers. When used properly, interactive blogging can be a huge weapon in your arsenal towards building better relationships with your customers, but it can be a double edged sword.
First, let’s look at the most common form of interactive blogging, using your posts to answer reader questions. This commonly occurs when you have someone leave you a question in the comments section of your blog, frequently asking for more information on a certain topic. Now, if one person asks this question there is always a chance that there are more people that want to know the same thing.
You can use these comments to determine what your readers really want to know. If it’s a good question, consider writing a blog post that will answer it. If not, you can keep focusing your energies on your regular posts. However, it is a good idea to let your reader’s dictate what you will be writing about – at least to some extent – since this can help you develop a stronger reader following.
The second form of interactive blogging takes your comments section to a whole new level. This is where you encourage your readers to contribute on a regular basis and the comments section may even start to look a bit like a message board. This is another powerful tool that can benefit corporate blog owners.
First, you’ll be getting the benefit of having your readers return throughout the day to keep tabs on the ongoing conversation. You can also set up an RSS feed for your comments to make this easier. Second, you’ll be increasing the amount of page views you have as well as the opportunity to attract new readers through word of mouth advertising, and through search engine indexing.
Interactive blogging does have a catch though, as we mentioned above. If you can keep tabs on your readers and avoid having flame wars, or nasty comments, it can work quite well. However, if you let it get out of hand, you’re only asking for trouble. On one side, you’ll have readers that will wonder where you stand on the issue if you don’t take care of a problem, and on the other hand, if you take quick action and delete problem comments, you may be cast as against freedom of speech.
The easiest way to take advantage of interactive blogging is simply to set some ground rules, make them clear, and then stick to them. If your readers know right off the bat what they can and cannot do with your interactive blogging elements, there will be a lot less confusion and a lot more interacting going on. Try it for a week and see how your corporate blog changes.
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Originally posted 2008-11-07 05:35:27. Republished by Blog Post Promoter
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January 10th, 2010 — audience, comments, money, revenue, statistics, web traffic
Is this thing on? If you are starting to feel like you are blogging to an empty room, or your posts are accompanied by the sound of crickets, it’s time to start focusing on whether or not you are reaching your audience. There are a number of methods that can be used to determine whether you are getting hits, but this does not provide the true picture. When it comes to reaching your audience, this pays off in terms of new site visitors, more sales and better word of mouth. So, how you can tell if you are reaching your audience? How can you improve your blog to accomplish this? Let’s take a look at some great techniques.
1. Measure by sales.
One of the best tests to see if you are reaching your audience is to create a test post. For this example, we’re going to use a corporate blog that has an online store that sells cordless phones. The test post is going to cover the differences between phones with 5.8 mhz, and 3.0 mhz. Inside the post is a link to discount cordless phones with the appropriate link title.
Float a post like this out there and monitor the reaction. If you move a couple products, you’re starting to get there. If nothing happens, you need to figure out what is going wrong.
2. Measure by reader participation.
When you create an emotional connection with your readers, they can’t help but want to communicate with you. Are you getting more emails after certain blog posts, or more comments? Figure out which kind of posts evoke the most response from your readers and then stick with the format that works. It will make a big difference in how you reach your audience.
3. Measure by traffic.
While you can’t use this all the time, traffic spikes can help you determine how well certain posts do and what may be wrong with others. For example, let’s say that you do a post on the top ten reasons why cordless phones are useful. You put it up and notice that you have a lot of traffic coming from Digg or Reddit. This means that one of your readers thought enough of the post to submit it to these sites and that it is garnering attention.
If you don’t have analytics softaware installed on your blog, you need to add this right away. You can use this software to find out where your visitors are coming from as well as which posts perform better than others. Once you have this down, you can begin focusing on what your readers want to read.
When it comes down to it that is the whole point of this exercise. To reach your audience, you have to give them something that they want to read. To do that, you’ve got to do a little testing to see what will work and what will not. Once you know, you will start to see a big change in the amount of traffic you get and the amount of reader participation.
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Originally posted 2008-09-22 05:00:21. Republished by Blog Post Promoter
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November 9th, 2009 — Buildify, audience, bloggers, blogosphere, goals, public relations, publicity
Continued from “Blogging for Business pt 1″
So why is there so much fervor surrounding business blogs and corporate blogs? Unlike corporate websites, business blogs are extremely cost effective to launch and quite surprisingly easy to maintain, because there are so many powerful and easy to use tools out there. Unlike spam, junk e-mail and other forms of mass communication, corporate blogs are not intrusive, because they require visitors to get to them. When a corporate blog is done right, it provides a fast and informal way for information to be shared with a variety of different target audiences including partners within the company, customers and clients, and even other competing companies. The information that can be shared includes project updates, test results, research, product releases, news, industry headlines and so much more, and this information can be shared both inside the company and outside of the company as well.
However, it is important to know that blogs can be deceptively tricky when it comes to management. If you do not manage your business blog correctly, you could end up embarrassing yourself, boring your customers, or even alienating them. You may also accidentally contribute to the information overload, or may end up on the wrong side of a lawsuit if you do not exercise care and caution. Worse yet, you could potentially alienate the entire blogging community if you are not careful. Take for example what happened when Dr. Pepper/Seven Up Inc. tried to enlist young volunteers to plug the Raging Cow beverage on their blogs, but the effort backfired when other bloggers called for a product boycott because they were upset over the word of mouth campaign which was clearly orchestrated.
Successful business blogging, just like any other marketing campaign or initiative, is going to require that you put together and follow a strategy.
You absolutely need to be able to answer the 5 W’s regarding your corporate blog, meaning:
- Who is going to blog? Who is the target audience?
- What are we blogging for? What benefits are expected? What needs to be said? Restricted?
- Where will the blogs appear?
- When will the blogs appear? When will results be seen?
- Why are we doing this?
The last question here is possibly the most vital, because it will help you determine exactly what your blog is intended to accomplish. Are you looking to demonstrate the expertise of your company, or perhaps your own expertise? Are you looking to promote services or products, or provide customers with news, updates and announcements? Are you looking to facilitate communication or build a community? Answer these and other questions will help keep you out of trouble because you will have a clear cut idea of what needs to be said and done, and how to accomplish it. When these questions are answered, it will keep all of the blog writers in line, preventing the wrong steps from being taken to elevate your blog to popular status.
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Originally posted 2009-01-14 05:13:07. Republished by Blog Post Promoter
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November 4th, 2009 — Buildify, audience, blog design, engaging ideas, marketing, search engine
There are three different primary considerations to make when it comes to naming your corporate blog. You cannot simply choose a name that you prefer, if it is not relevant to your business or attractive to your prospective readers. Likewise, you cannot choose a name for your corporate blog that is attractive to your prospective readers but that is not relevant to your company or that will not be easy to find in search engines or through word of mouth. Here are the three most basic characteristics that your corporate blog’s new name should follow.
- When choosing a name for your corporate blog, you should choose a name that you enjoy.
If you like your blog and feel comfortable writing in it, then you will almost certainly write more often. Because the more you write, the more successful your blog will be, it is absolutely vital that your blog be a comfortable and productive destination for you to write in. When choosing a name for your corporate blog, you are going to want to select a name that resonates with you, in order to keep you writing for a good long time.
- When choosing a name for your corporate blog, you should choose a name that is relevant to and attractive for your readers.
Fun blog names, interesting blog names and otherwise attractive blog names are the blogs that attract the most traffic. “My corporate blog” is not a blog name that is going to inspire people to come and visit, to keep reading, or to pass a link to your blog on to their friends, family and colleagues. By making your blog more attractive by giving it a good name, you are inviting interested parties to come and check it out.
- When choosing a name for your corporate blog, you should choose a name that makes your blog easy to find and also offers relevancy to search engines by utilizing important keywords.
The name of your blog is what will appear in the title of your search engine results. The name of your blog is going to have an impact on your search engine results. If you can, implement your most important keyword into the title of your blog. This way, every time someone references your blog they will be doing so by mentioning your most important keyword. Careful consideration is definitely needed to make sure that you have a productive corporate blog name, at least if you are serious about attracting visitors to your blog.
All three of these considerations are important if you want your corporate blog to stand out. While your content is the most important part of your blog, having a solid name is definitely important. Your corporate blog name should be keyword driven, reader friendly and also motivating to you if you want a reason to keep writing in your corporate blog. Once you choose a good name and website address for your blog, you will definitely be in business and will see an increase in visitors to your website.
Photo Credits: 1
Originally posted 2008-12-10 05:24:54. Republished by Blog Post Promoter
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September 29th, 2009 — book review
As corporate blogging gets a bigger foothold in the business world, more niche instructional books are starting to pop up. One of these that is actually well worth the read no matter what niche you are in is Realty Blogging. Designed to assist realtors in taking advantage of the benefits of corporate blogging, it goes in depth into many topics that all corporate bloggers can appreciate.
The main focus of the book is how to use your blog to build your brand, increase consumer awareness and sales, and all three of these points are crucial for any blog. The first chapter covers how a blog can be used as a strategic tool for realtors, and offers many reasons why this medium can be incredibly powerful, if it is harnessed correctly. It also goes over the changes in how technology is affecting the realty world and how realtors can take advantage of this before everyone else does.
The next few chapters discuss search engine marketing and direct communication. The first goes into how to target keywords for your blog, researching techniques that can increase your effectiveness at reaching your target audience and how to build up your niche. Again, powerful advice for any blogger. We appreciated the chapter on communication since this is another area where many bloggers fall down. It’s one thing to write a blog, it’s another to use it to develop relationships. Many bloggers fall into the trap of not keeping up on their reader correspondence and this can be a death sentence for many blogs.
Chapter four should be read several times and covers how to use your blog to build your brand. Specific tips are given, such as how to handle word of mouth marketing via your blog, as well as how a corporate blog can also be used for recruiting – another rare topic that is covered only sparsely in other books.
Chapters six and seven discuss how to become a trusted expert and then how to parlay that into relationship marketing. This is absolutely an exhaustive resource on both topics and goes much further than average books on this subject do. Chapter ten was another highlight and offers some great tips on blogging for lead generation. Yet again, another topic that is woefully ignored by many authors. This chapter should be read by any blogger, or manager that is looking for new ways to acquire leads.
We recommend this book to anyone interested in corporate blogging, particularly if you are doing so to make money, generate leads and further increase your sales. Although the book is of course geared towards realtors, there are many tips on lead generation that will apply to any industry and can be put to good use by any blogger. By far the best book we’ve read in the realty niche, and incredibly useful for just about anyone. We have high praise for this book and look forward to reviewing other niche corporate blogging books.
Originally posted 2008-10-03 05:49:11. Republished by Blog Post Promoter
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April 12th, 2009 — Buildify, bloggers, customer trust, employees, news, public relations
Are you afraid of blogging? Many companies and businesses are actually quite afraid of corporate blogging because they are afraid of being different. It’s time that we get over our fears, however, because the new way of establishing permanent relationships with people is to ask “Do you have a blog?” The truth is, blogs are a great way to hear other people’s ideas and to find out about companies, businesses, contractors and other people in the industry. Too often, however, people say that they do not have what it takes to keep a corporate blog, and this is usually not true. Anyone can keep a blog as long as they have some basic understanding of the process.
Most companies are supportive of the idea of corporate blogging, especially among employees who will adequately spread a positive message about the firm. Unfortunately, most employees are unaware of this position, and believe that corporate blogging may get them in trouble, or worse, fired. If you want to have a corporate blog, and you want to share the news about your company, but you are afraid that your boss or bosses will not agree, you simply need to learn how to motivate them. Show them some of the best corporate blogs out there, and show them what this corporate blogging effort is doing for these companies. Companies that have effective, popular corporate blogs are managing to see increases in sales even in times of economic crisis. What does this say about the power of a corporate blog? A lot, actually.
According to Technorati, there are more than 4.3 million web blogs out there. The word of mouth networks are simply becoming more and more efficient, and absolutely vital as a result. The fact that there are so many corporate blogs out there is an excellent indicator that everyone is blogging, and if your company is not already blogging, now is the time to start.
Here are some of the reasons why employees within a corporation should be allowed to blog:
1 - People do not trust corporations, but corporate blogs allow them to facilitate community and communication, building stronger relationships with companies that they perceive to be trustworthy. If you are honest with your readers in a corporate blog, they will trust you more, end of story.
2 - Talking to corporations is difficult, but corporate blogs facilitate communication in an easier and more effective manner. Communicating by phone, e-mail or website can be difficult, and who knows if you will ever get a response. But if visitors comment in blog entries, they know they will be seen and heard.
3 – Blogs create believability. What do you think is more believable and friendly, a press release from the company’s PR representative, or a couple of blog entries on the subject? Blogs are inspiring, they are friendly, and they are full of communication. When readers want info on your company, they will sooner turn to your blog than a press release in the news.
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Originally posted 2009-01-08 05:37:33. Republished by Blog Post Promoter
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January 23rd, 2009 — Buildify, carnivals
Welcome to the current edition of carnival of corporate blogging.
General Tips
Dr Martin Russell presents Case Study In Viral Word of Mouth posted at Word of Mouth Marketing, saying, “Over the past 12 months I’ve been watching the internet for any truly viral marketing successes so I can use it as a word of mouth case study, and I’ve finally found one.”
Stephen Pierce presents 3 Tips to Get a Grip And Make Money Online posted at DTAlpha TalkBack with Stephen Pierce, saying, “Here is a 4 minute and 18 second video that gives you what I call, “3 Tips To Get A Grip On The Money Game!””
Tim Grice presents Search Engine Optimization – More On PFP Search Engines posted at Search Engine Optimisation, saying, “n this article I concentrate on a few of the most popular forms of Pay-for-Performance search engines”
Praveen presents $30,000 Per Month in Affiliate Marketing posted at My Simple Trading System.
Tushar Mathur presents Do You Need To Purchase Registered Agent Service For Your Business posted at Small Business Resource, saying, “Registered Agent services aren’t cheap. Many companies charge $100-125 per year to act as your agent. So it’s important for you to know 1. Do you need a Registered Agent and 2. Should you pay for one.”
Insurance Toolbox presents The Importance of Insurance for your Small Business posted at Insurance Toolbox.
Britannica Blog presents Why Bloggers Blog | Britannica Blog posted at Britannica Blog, saying, “Tom McMahon strikes again, getting at the heart of why bloggers do what they do”
Wayne John presents What is Cache – How to Clear or Delete Cache posted at Wayne John, saying, “When is the last time you cleared your cache? Do you know what cache is? Do you know how to clear your cache? If the term cache eludes you, you’re probably in good company. It’s pronounced ‘cash’, yes, just like Johnny, and not ‘cashay’ as if you were from West Los Angeles.”
Nesher presents How to choose a good Domain Name posted at Blogging for Good in the Modern World.
Corporate Blogging
Jim presents Disney Matched An Offer It Didn’t Need To! posted at Blueprint for Financial Prosperity.
That concludes this edition. Submit your blog article to the next edition of carnival of corporate blogging using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.
Technorati tags: carnival of corporate blogging, blog carnival.
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