Deep linking is a practice that many corporate blog owners do not practice, mainly out of fear that a reader will miss the front page of the blog, and possibly the advertising that is located there. However, deep linking, when used properly, can actually be very beneficial.

When you are considering traffic to your blog, it is vital to look beyond just how many unique visitors you are getting. One of the most important statistics to consider is how long each visitor stays on your site. For example, if you are seeing a lot of visitors that only visit one page, or stay for mere seconds, this may be indicative that you need to work on your content a bit.

One of the easiest ways to increase the length of time each visitor stays on your site, and thereby exposing them to more of your advertising and content, is to practice good deep linking. First, let’s go over the general principle of how this works. Let’s say that you were going to give someone a link to your site, when you know that they are interested in topic x. Do you give them the main page of your blog and then force them to search around for topic x, or do you point them in the direction of that exact page where they are going to find what they are looking for?

Web readers are scanners by nature, and if they are not seeing what they are interested in, they generally don’t want to take the time to hunt for it. Deep linking sends them to the exact page they are interested in, and provides them with an instant content fix. While they may not be visiting your main page right away, they are still getting the benefit of reading your content, and liking what they find.

You can take this to the next level, by practicing deep linking in each post. It is a good idea to keep a list of all the posts that you have made as well as their direct links. Anytime you write a new post that references a topic or something that you covered in one of these old posts, you can link to it.

A shortcut to this technique involves installing a plugin on your blog that will deliver related post titles at the end of each blog post you make. This is an incredibly effective way of increasing overall visit times and building up a dedicated readership.

The bottom line is, even if a reader ends up bypassing the main page at first, they will be much more likely to stay on your site if they like what they see. Try experimenting with deep linking and with related posts to see if your statistics on visit times improve. Chances are you should see a big difference in these numbers, especially over time.

Give deep linking a try today and see what kind of results you can get.

Photo Credits: 1

Originally posted 2008-10-13 05:09:32. Republished by Blog Post Promoter

• Trackbacks for Corporate Blogs Explained If you are just getting started in the world of corporate blogging, you are probably already aware of the fact that there is a lot to take in, and plenty for you to learn. One of the concepts that you need to understand when turning your corporate blog into a......
• SEO Success With Corporate Blogging One of the main reasons that many companies begin blogging is to help them attract new customers. With the use of SEO or search engine optimization, you can dramatically increase your overall discoverability on search engines and you should see an increase in the amount of traffic that your site......
• Corporate Blogging May Be Right For You If you are trying to get more consumers interested in your products and your company in general, you may want to consider adding a corporate blog to your website. These are quickly becoming very popular and thousands of companies have found that they are an incredibly effective means of adding......
• Does Your Google Page Rank Really Affect Your Corporate Blog? Spend a few weeks reading about search engine optimization and you’ll likely become obsessed with your Google page rank score. If you’re not familiar with this, it is a system employed by Google that determines the popularity of a site and then assigns a ranking to it. Many factors are......
• 7 Ideas on Making Corporate Blogging More Efficient Sometimes increasing the efficiency of a corporate blog is as simple as implementing some small but powerful steps. Here are a few incredibly intelligent ideas for corporate blogging that will allow you to be more efficient and more effective as a result. 1 - When there is a lot of......

• Blog Search Engine Optimization Blogging has become a truly popular form of media for the sharing of ideas, the facilitation of communication and other methods of collaboration on the internet, and as a result it has generated a great amount of interest and buzz traffic to all kinds of different website. When it comes......
• Finding High Quality Links - Part 1 Finding High Quality Links Last week I posted about the importance of both internal and external links for improving your site's search engine ranking and subsequently your Page Rank (PR). Starting today with part 1 I'll talk about how to find high quality links for your site. Where do you......
• Popular Types of Blog Posts If you own and write in a blog, then you probably understand the importance associated with keeping your blog really fresh and ensuring that your blog audience is completely interested in what it is that you have to say. It can be relatively challenging for people to come up with......
• How to Increase Traffic to Blog There are a myriad of different ways that you can learn how to increase traffic to blog. Some of them are really straight forward and easy to implement, and others will take time and effort on your behalf. By implementing a number of different techniques for attracting traffic to your......
• What is the Difference Between Blogging and Content Writing? Sometimes it seems like articles and blogs are so similar to one another in content that it can be difficult to tell what the difference is between these two types of written media. Blogs tend to have more leeway, and follow a completely different structure because they can be short......