Business blogs are quickly becoming the “in” thing, at least as far as corporate communication is concerned. “Blog” is short hand for weblog or web log, which is an online public diary that is updated on a regular basis. Some web logs are updated daily, while others see updates every few hours depending on the industry and who is running the blog. The web log is usually updated with comments, announcements, recommended links and other informative content from the owner of the blog.

Blogging has been a popular method of communication among teenagers, geeks and other extroverts for many years. The typical blog style involves unedited, informal, first person entries that are posted in reverse chronological order. Many bloggers do not consider any detail to be too insignificant to chronicle to a virtually worldwide audience. Many personal blogs are not afraid to get really personal for their readers, talking about what they ate, where they went, who they talked to, and other seemingly mundane tidbits of information that readers are more than willing to learn about.

The blogosphere, or the world of blogging has been expanding at a rapid pace however, and is now including professional journals that are web based and designed to allow companies to reach out to target audiences in a completely new way. Now that entrepreneurs are developing a variety of creative new uses for business blogs and corporate blogs, the technology surrounding the blog concept seems poised to become the next big thing when it comes to communicating on a corporate level, not only with employees within the company, but also customers and competitors as well.

If you are doubting the move that blogging is making from an underground phenomenon into a true, bona fide trend, then consider the evolution of blogging and how personal blogs have already become truly powerful voices and methods of communication in media and politics. Last year, for example, a couple of high profile bloggers blasted Senator Trent Lott for giving a speech that appeared to sanction the act of racial segregation, and the fallout and publicity were so powerful, they ultimately prompted Lott to resign from his position as the Senate majority leader. Meanwhile, high traffic blogs are maintained by comedians like Dave Barry and journalists like Jim Romenesko from the Poynter Institute.

Evangelists believe that business blogs, also sometimes known as bblogs, offer similar potential to any other industry. In a few years, it is believed that we will wonder how we ever lived without business blogs and corporate blogs, according to Jim Carroll, who is a successful author and consultant. At a recent conference focusing on business blogs, Michael Gartenberg with the Jupiter Research company said that the single word of advice for Dustin Hoffman’s character in “The Graduate” would not be “plastics”, but rather would be “weblogs” in this day and age. Blogging is opportunity, according to John Lawlor, a B-blog consultant.

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Originally posted 2009-01-13 05:52:37. Republished by Blog Post Promoter

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Are you afraid of blogging? Many companies and businesses are actually quite afraid of corporate blogging because they are afraid of being different. It’s time that we get over our fears, however, because the new way of establishing permanent relationships with people is to ask “Do you have a blog?” The truth is, blogs are a great way to hear other people’s ideas and to find out about companies, businesses, contractors and other people in the industry. Too often, however, people say that they do not have what it takes to keep a corporate blog, and this is usually not true. Anyone can keep a blog as long as they have some basic understanding of the process.

Most companies are supportive of the idea of corporate blogging, especially among employees who will adequately spread a positive message about the firm. Unfortunately, most employees are unaware of this position, and believe that corporate blogging may get them in trouble, or worse, fired. If you want to have a corporate blog, and you want to share the news about your company, but you are afraid that your boss or bosses will not agree, you simply need to learn how to motivate them. Show them some of the best corporate blogs out there, and show them what this corporate blogging effort is doing for these companies. Companies that have effective, popular corporate blogs are managing to see increases in sales even in times of economic crisis. What does this say about the power of a corporate blog? A lot, actually.

According to Technorati, there are more than 4.3 million web blogs out there. The word of mouth networks are simply becoming more and more efficient, and absolutely vital as a result. The fact that there are so many corporate blogs out there is an excellent indicator that everyone is blogging, and if your company is not already blogging, now is the time to start.

Here are some of the reasons why employees within a corporation should be allowed to blog:

1 - People do not trust corporations, but corporate blogs allow them to facilitate community and communication, building stronger relationships with companies that they perceive to be trustworthy. If you are honest with your readers in a corporate blog, they will trust you more, end of story.

2 - Talking to corporations is difficult, but corporate blogs facilitate communication in an easier and more effective manner. Communicating by phone, e-mail or website can be difficult, and who knows if you will ever get a response. But if visitors comment in blog entries, they know they will be seen and heard.

3 – Blogs create believability. What do you think is more believable and friendly, a press release from the company’s PR representative, or a couple of blog entries on the subject? Blogs are inspiring, they are friendly, and they are full of communication. When readers want info on your company, they will sooner turn to your blog than a press release in the news.

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Originally posted 2009-01-08 05:37:33. Republished by Blog Post Promoter

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