Time and time again, if you are a corporate blogger, you’ve probably heard about the importance of compelling content. What you may not know however is what constitutes this type of content. If you’re not taking the time to craft posts that your readers will find compelling, you may be missing out on a great opportunity. Let’s take a look at a few ways that you can start utilizing these techniques to help increase readership and retain your audience.

1. What is the value of your post?

One of the easiest ways to determine whether or not you have a compelling post is by estimating just how valuable your post really is. Has the topic already been covered in thousands of different venues? Does the post contain information that will somehow help the reader accomplish something? Is your post thinly veiled promotion? Once you know the answer to these questions, you’ll be able to start working on developing content that is truly compelling.

2. How do your readers react to your posts?

If the answer is “I have readers???” you may have a problem here. If you are basically shouting in the wind and you’ve never had a single comment on your blog despite your best efforts to market it, chances are the problem may be a lack of compelling content. This is the type of post that gets people talking, sharing and will help you make the most of viral traffic.

3. Does your post somehow make an emotional connection with the reader?

This isn’t an easy task in many cases. Let’s say that the niche for your corporate blog is washing machines. It can be tough to find a way to make an emotional connection over an appliance. However, it can be accomplished. What do people really care about when it comes to washing machines? Overall price, functionality and whether or not it eats clothes are great stepping stones that can be used to emotionally manipulate your readers (in a good way.)

4. Does the post make your readers want to know more about you personally?

When you create compelling content, you create a relationship with your readers. Once they start writing you personally, you can be assured that you are developing a good audience that is engaged by what you talk about. You may not be writing hard promotional copy with your corporate blog, but what you are doing is building that friendship – the easy way.

Compelling content can be subjective, but generally, it involves an emotional response that is evoked in the reader, and that someone can benefit from, even in a small way. Whether it’s through laughter, tears, or a feeling of “I’ve been there too” compelling content is the secret to success with corporate blogging, especially when you are first starting out.

You’ll be building a reputation as a corporate blogger that can be incredibly useful in the future, no matter what industry you may be working or writing in.

Photo Credits: 1

Originally posted 2008-11-14 05:32:44. Republished by Blog Post Promoter

• Social Media and Your Corporate Blog Do you want to utilize social media to the best of its capabilities with your corporate blog? Here are ten secrets that the best social media users are utilizing in order to boost the capabilities of their blogs and other websites. 1 - Do your research! Why? Because every single......
• Is it a Sales Letter or a Corporate Blog Post? One of the most common mistakes that corporate blog owners make is turning their blog into a glorified sales letter. While there is a place for sales copy on a blog, it should only be used when absolutely necessary, and never as the main form of communication. No one really......
• How to Handle Corporate Blog Comments One of the biggest issues in the corporate blogging world is whether or not you should allow readers to comment on your blog posts. There are two main schools of thought to the issue, basically yes and no. However, we believe that it is important to allow your readers to......
• Quick and Dirty Tips for Effective Corporate Blogging, pt 3 This is part three in a series about tips for good corporate blogging. We touched on three tips in both the first part and the second part of this series - Now here are another handful of tips for your consideration. - 7 - Write clearly and concisely when it......
• Starting your Corporate Blogging Effort Consider this to be your quick and painless guide to starting a corporate blog both effectively and practically. 1 - Begin by defining your purpose. This may sound obvious, but many bloggers do not think of their editorial purpose until well into the life of their blog. Exploring social media......

• Get Free Blog Traffic by Writing Smart Why should you have to pay for obtaining traffic to your blog? There is no reason why you should spend a lot of money making your blog friendly for readers, considering that some of the best ways to get blog traffic are free. Attracting free blog traffic can easily net......
• Blogging Basics One of the best ways to make more money, even with limited marketing funds, is to create a blog. Blogs are relatively simple to set up, and even easier to use! One of the secrets to successful blogging, is to create quality content and post it frequently to your blog. By......
• how to write gooder When you've been blogging for ages, like I have - I'm a veteran since July of '07, the golden age of blogging - you get a fair amount of traffic in and out for links. I got one yesterday, though, that really caught my attention. Hunter Nuttall has a post......
• 5 Free Traffic Tips For Bloggers If you've been blogging for any time at all now, then you are fully aware that there seems to be just as many blog traffic strategies as there are bloggers, right?  And with so many blog traffic strategies, the questions is: "Which ones are the best for you?" Is it......
• Article Marketing Plan - 7 Steps For Creating an Effective Plan That Will Increase Web Traffic Article marketing requires a consistent effort to be successful. It's not enough to send out one article a month then expect an increase in visitors to your web site. You need to create an effective marketing plan that fits within your timetable.Steps for creating an effective article marketing plan1.......