In a lot of ways, text blogging has become a thing of the past. Folks are beginning to blog in other ways, including blogging in video and blogging in audio. Video blogs often tend to be more engaging, and they allow bloggers to use video channels and other unique opportunities to promote not only themselves but also their posts in completely new and exciting ways. Everyone and anyone who is looking for an all new blogging platform should get started with video blogging right now while it is still a good thing. When it comes to video blogging, there is no real thing as getting in too late, so if you’re not already V-blogging or video blogging, now is your chance to get involved. There are some challenges to contend with when it comes to creating your own video blog, however, so keep reading.

A lot of people do not feel comfortable presenting themselves in front of a video camera or in front of a crowd. The mere idea of having millions of people see them from around the world can be a major turn off. Video blogging should be seen as a great opportunity to connect with other people rather than as some frightening or overwhelming affair. By presenting yourself and talking in front of a camera, you may actually find a publishing method that is less formal and less daunting while still creating a powerful message. Besides, in most cases you will be in charge of and control of everything and its great when you are in charge of getting your message out.

Hosting videos can also be looked at as something of a challenge as well, however. Videos can easily consume a significant amount of bandwidth, so you are going to want to make sure that you have the right amount of bandwidth, as well as the financial stability to pay the bills associated with hosting your video content. Most brand new video bloggers can use video networking websites such as YouTube in order to have their videos hosted for free, which allows them to save a significant amount in operating costs without having to deal with any other technical challenges along the way.

The best way to really get started when it comes to video blogging or vlogging, is to see what the “best” at it are doing, and emulate them. Many top bloggers put videos not only on sites like YouTube but also their own individual blogs as well. Watch these videos and you should get decent background for your own video, as well as some pointers on how you can better communicate with your “reader base”. The more effectively that you can communicate to your audience, the more your audience will respond to you and the video blog entries that you post. Video blogging does not have to be complicated in any sense of the word, as long as you can handle speaking and presenting and sharing those videos with the world.

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Originally posted 2009-02-16 05:10:09. Republished by Blog Post Promoter

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Although video content is lauded and championed as the future of the internet, there is still a lot of dissension over whether it has a place in corporate blogging. While there is no one clear answer to this, there are a few benefits that videos can bring, as well as a few downsides. Let’s look at each of these to help you determine whether or not your corporate blog can benefit from the addition of video.

Benefits

1. Increased interest.

If you have quality video content, this can only interest your readers and encourage them to keep coming back. Video content sometimes does a better job of getting your message across, and if you are producing your own videos, you’ll be getting the benefit of extra face time.

2. Increased consumer trust.

This really only applies if you are starring in your own videos. By putting a face with the posts, your audience will start to feel more connected with you. This is a double-edged sword however. If you are stiff in front of the camera, it won’t work well. If you’re a naturally engaging personality however, there are a lot of benefits to posting videos.

3. Taking advantage of viewer comprehension.

Text based comprehension is historically pretty low. That’s why advertisers usually rely on television or radio, since it takes advantage of visual and auditory senses. By providing your blog visitors with video postings, you will be able to take advantage of all three mediums, audio, visual and text based learning.

Downsides

1. Poor quality.

You should only post videos if they are high quality and enjoyable. If your videos have poor sound or the picture is distorted, it gives the impression that you are too cheap to get a good camera and sound system. This is not an impression that any company wants to give the public. If you’re going to do it – do it right.

2. User generated content.

If you are considered putting up user generated content, such as YouTube videos, you run a lot of risks. They may not be professional and they may provide yet again, the wrong impression of your company. Even if a video is the most viral creation ever made, that doesn’t mean it belongs on your site.

3. Not as discoverable.

Video posts will not be indexed by search engines the same way as text posts, so you are losing out on the opportunity to take advantage of more keywords. The key to beating this is to have more than just a video in your post. Write an introduction with keywords and commentate on the video. If necessary, provide a transcript to get more keywords into the post.

With the right approach, video is a great thing for a corporate blog. You just need to take the time and money to produce high quality videos and utilize the right posting structure to make sure that they get indexed. If you’re not ready to do this, it is best to wait and make the most of your blog the way it is.

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Originally posted 2008-09-18 05:53:40. Republished by Blog Post Promoter

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As the user generated content business gets into full swing, many corporate blog owners are wondering whether or not using videos in their blog will be advantageous. There are a few schools of thought on the matter, as well as some basic ground rules that can be followed. In a nutshell, video can be a very powerful medium, but only if it is used correctly.

First, it’s best to determine whether or not video content will enhance your blog, or take away from it. If you are selling products for example, uploading a video on how to use the product, or something interesting about it, could be very advantageous and can work as a powerful selling point. However, if you have a video that does not showcase the product to its full potential, that can be disastrous.

Any video content you put on your blog should follow some basic principles. If it’s yours, it should be as professional as possible, easy to watch and should not bore the viewer. If you decide to use someone else’s video, it is vital to do a little background on that person to make sure that you won’t run into any problems through your association with them. You’d be surprised at how easy it can be to ruin a reputation, simply through association.

Let’s say that you find a great video that works well with your content, and is already quite popular. You add it to your site, and your viewers go to watch other videos from that person. If they happen to be a white supremacist this could definitely work against you. Always go through the video collection before you actually post someone else’s video on your site.

For most corporate blog owners, it is best to stick with videos that are made in-house, and by a professional team. If you are using a bad camera with shaky audio, it’s going to give your audience the impression that you don’t know what you’re doing. On the other hand, if your videos are crisp and clear, that will give the impression that you are professional.

The videos you do add, if you do decide to go this route, should be brief and to the point. Many people make the mistake of droning on in their videos, and end up losing viewers as a result. If you have a longer video series, you may want to consider breaking it up into a few parts. This works in two ways. First, you won’t be overloading your viewers with information. Second, they’ll have an extra incentive to keep coming back to your site.

Corporate blog owners that do start adding video should remember to keep a good balance between written and video content. Don’t lose your focus and become solely a video blog, since you may end up losing those that prefer to read your information. Try to find a good balance between the two so that you can capitalize on the benefits of both forms of communication.

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Originally posted 2008-10-10 05:49:46. Republished by Blog Post Promoter

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