Creating a marketing message is a lot like building a house of cards: The building process can take a long, painstaking amount of time, however it can take mere moments to send everything tumbling. Sometimes all it takes is a single piece of thoughtless communication to completely contradict your marketing message and the effort that has been put into building it up. Before you know it, your company is being slandered on the internet, in newspapers and through other forms of media, completely destroying your hard work. Unfortunately, with the ease of blogging also comes a great amount of responsibility.

Corporate blogging can do magical things when it comes to spreading your company’s marketing message in new and exciting ways. The important thing to keep in mind, however, is that little things matter, and they add up, and as a corporate blogger, you will be held highly accountable for the messages that you spread in your blog. Your underlings can probably pass a lot of information in a blog without the comments carrying that much weight, but if you are blogging for a company that you own or hold a high amount of stock in, you could do quite a bit of damage without intending to, simply by letting something slip that could destroy the marketing message that you have worked so hard to build with your corporate blog.

When working to spread your company’s marketing message through a corporate blogging effort, it is important that you know what message you are trying to portray, and you stick to that. If you say something offhanded, too friendly, snooty, too formal, illiterate or otherwise off base, you can turn your hardworking marketing message into something that appears quite embarrassingly one dimensional and even fatuous in nature.

For this reason, it is important that you can ensure a certain level of consistently throughout your organization when it comes to writing a corporate blog, avoiding in the process the natural propensity for people to interpret and sell your marketing message in the wrong light. Here are some suggestions that are well worth considering if you want to protect your hard earned name in big business and the world of online corporate blogging.

- Remember, above all else, that message consistency depends on the message working for everyone within the organization.

- Appoint the right person to maintain your message and its consistency not only throughout the company, but also in how the company communicates outside its doors as well.

- Train, train, share information and train some more. Talk to your staff members in real terms, treat them like real people. Show them how to implement your marketing philosophies and messages when they blog, and then let them share of themselves and your company in ways that uphold these core messages.

Corporate blogging is a double edged sword – When used correctly it can significantly boost the capabilities of your web presence online, but when used incorrectly it can destroy your company’s marketing message in a flash.

Photo Credits: 1

• Is Corporate Blogging Worth The Effort? Listen to corporate blogging evangelists long enough and it’s easy to start thinking that success is going to fall out of the sky and bonk you on the head. However, spend a few weeks implementing all of their techniques and you may end up wondering whether or not all of......
• Corporate Blogging Goes Mainstream If you were one of the early adopters of corporate blogging, or if you are on the fence about whether or not it is a solid form or promotion, recent statistics show that more companies than ever are getting their feet wet and beginning to take blogging seriously. What does......
• What Does a Corporate Blog Say About You? When you have a corporate blog, it is important to realize that it will be saying a lot about you. Whether or not it’s projecting a good image of your company is entirely up to you. Here are some tips to make sure that your blog says all the right......
• Absolutely Everything Corporate Blogging By Debbie Weil This book claims to be the definitive guide to corporate blogging, so we were pretty interested to see what it had to offer. Right off the bat, the forward, which was written by Bob Lutz of GM (a corporate blogger) got our attention. It’s always nice to see books written......
• Marketing the Smart Way with Corporate Blogging Corporate blogging is a great way to market your products to the public, but you’ll need to walk that fine line between over commercialization and a total lack of promotion. The main reason that many companies set up their own blog is to find ways to attract new customers and......

• How to get More From Your Work in a Down Economy If you are still employed, you may feel lucky and cursed at the same time. This is because while there are less people in your office, the workload is the same. With less people in the office, you have to do double and in some cases triple the amount......
• Blogging Goals: What You'll See Here in 2009 Thanks to Green Panda Treehouse for pointing me to Visionary Blogging's 7 Strategic Blog Improvement Questions. That article serves as an outline for my blogging goals for 2009. What will I accomplish with my blog in 2009? How will I make my blog more valuable in 2009? There are a......
• Why Big Companies Are Blogging? There are still some old school business people out there that consider the whole idea of blogging for their business rather ridiculous. Unfortunately for these people, they will never understand that the world is changing and blogging is a whole lot more than just a bunch of people in their......
• Mistakes to Avoid When Blogging For Business Most businesses today recognize the power of blogging and are using it to their advantage. Everyone from the bigger companies to much smaller businesses are taking advantage of the free advertising and wonderful increase to website traffic that can be gained from successful blogging. There are some mistakes that you......
• How to Build a Garage While many homes already have basic garages built into them, this isn't always the case, and some families find themselves seeking free plans, garage plans and the like. Some newer properties, and properties built by architects rather than home-building companies often do not come with the same garage space that......