If you are on the fence about starting your own corporate blog, this is a great book to read to help you make your decision. The subtitle is “The Truth About Business Blogs” and that pretty much says it all. For those that don’t have time to go through stories that meander and they just want to get to the heart of the matter, this is the perfect book. It’s hard hitting, logical and presents a clear case as to why you should and why you shouldn’t have a corporate blog

The author did a great job of defining what a corporate blog can and cannot do. This is a great way to learn more about how high you should set your expectations for your blog. If you have pie in the sky ideals, they may be shot to pieces, but at least you won’t waste your time approaching your blog from the wrong angle. The book covers pretty much everything you could ever want to know about business blogging, from the tools you’ll need, to what you can really expect your blog to accomplish for your company.

Although the author uses a healthy dose of skepticism, he also provides some tips that you can really use. For example, he covers the fact that topical blogs are usually much more effective and popular than blogs that simply discuss company business. For those that are still unsure of what blogging is or why you should be doing it, the advice is very clear cut and easy to understand. You can go from a complete blog newbie to a pro just by reading this book.

The book covers what you will want to avoid with your blog as well, especially when it comes to presenting a professional appearance. There are plenty of tips contained within the pages of the book to get you started out on the right path. Although the title would indicate that the author is anti-business blogging, the opposite is actually true. He just seems to want to bring a dose of realism into the world of corporate blogging and help site owners achieve their goals the right way.

You can follow along as a blog is started from scratch, learning all the way about what you should and should not do. This was a great way to present the information that business owners really need to know and this section alone was worth the cost of the book.

Overall, we highly recommend this book to anyone that has considered starting their own corporate blog. You’ll be able to learn quite a bit about the entire process as well as learning some specific mistakes that you should not make with your own blog. We appreciated the way the author presented the information and found it to be a very quick read that was well targeted to the main audience for this book. If you don’t have a lot of time, this is the perfect book to read before you get started on your corporate blog.

Originally posted 2008-09-05 05:13:27. Republished by Blog Post Promoter

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No two blogs are created equally, and for that reason, corporate blogs all touch on different subjects and different stories. Some people who write in corporate blogs wonder if covering external stories is a good idea or a bad idea. Some people shy away from the idea simply because they are not clear on the matter, while others attempt it even if they do not know if it is a good thing to do or not. The truth about covering external stories is that as long as the story is relevant to the subject of the blog, and the content is rewritten to suit your blog or credited back to the original writer, there is nothing wrong with covering external stories in your corporate blog.

There is only so much corporate blog content that you can create based on your own company. You can talk about a lot of company related information, or focus on information relating to the industry that your company sits in, but still you will eventually run out of content to write about, because as much information as there is out there, there is not an infinite amount of ideas to capitalize on. This is why it is important for many corporate bloggers to explore the idea of covering external stories in their blogs. External stories may be drawn from other blogs, from websites, from newspapers and from numerous other sources.

The trick when it comes to external stories is giving credit where credit is due in your corporate blog. If you want to write about stories that have already been released on the internet, then what you need to do is give credit to the original writer, even if you post a completely unique version of the same story online in your very own words. When touching on external stories in your corporate blog, you should choose to write a unique version because it will make you stand out in search engine results, but you should also provide a link or a track back to the original writer to give them credit for the content, the news story, the idea, or whatever else you drew from in order to get your blog entry.

Coming up with unique content for your corporate blog is not always going to be easy. There is nothing wrong with looking for inspiration in other blogs and on other websites, as long as you meet a couple of conditions. First of all, you need to make sure that you are writing unique content so that search engines do not penalize you for duplicating content that was found elsewhere on the internet. If you found the content you are referencing through a search engine, then they will surely notice that yours is a copy. You also want to make sure to reference the original writer with a link or a track back to give credit for the content that you used. Finally, you should make sure only to cover external stories that are actually relevant to your corporate blog and the subjects that you write about in it. If you find content elsewhere on the net that is relevant to your blog, feel free to talk about it in your blog, just do so in a unique way if you want to garner traffic from your post.

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Originally posted 2008-11-27 05:23:17. Republished by Blog Post Promoter

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