If you plan on writing a blog and using it for any purpose other than your own, then you absolutely need to be willing to find ways to effectively publicize it. Some people will tell you that all you need to do is write in your blog and then the traffic will magically arrive, but this is untrue. If nobody knows about their blog, how will they know how to find you?

1 – The first step in learning how to publicize your corporate blog is perhaps the simplest:

You need to simply be willing to talk about your blog, telling everyone you know about it. You shouldn’t randomly tell people you don’t know, but if you share your blog with your friends, family members, co-workers and colleagues, you will already be building a strong readership that will only grow with time.

2 – Use your e-mail signature to tell even more people about your blog.

Your e-mail signature is a small block of text that is automatically appended to the e-mail messages that you send. You can include information about your blog in your e-mail signature and then everyone who receives an e-mail from you will also receive a blog link. Experiment with different types of text and see what changes your traffic numbers and what doesn’t.

3 – Create links from your website.

If you have a website that you are trying to “push” through your blog, then strive not to let it be hard to find. Link prominently from your website to your blog, and from your blog to your website. You should have a link from your website directly to the main page of your blog, and when you reference your company in your blog, you should link back to your website. It should never be difficult to find one or the other, otherwise your readers will give up and move on.

4 – List your blog in every place that you list or advertise your website.

This means online materials and offline materials as well. Put your blog on your letterheads, your business cards, your advertisements, direct mail marketing efforts and even your fax header page. The more you list your blog in your marketing, advertising and communicating materials, the more exposure your blog will get. It really does not get any simpler than this.

5 – Enter into carnivals, which are an excellent way to publicize your corporate blog.

These are best of lists that feature posts on a certain topic, and they have an excellent viral marketing aspect that makes this method of blogging and marketing through your blog extremely important. If you want one single blog post to work real wonders when it comes to advertising your blog, then it is essential that you seek out blog carnivals that you can participate in.

Photo Credits: Duncan Rawlinson

Originally posted 2009-02-24 05:43:52. Republished by Blog Post Promoter

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Now that you have your blog set up, and you’re beginning to post your useful and relevant content, you may be wondering why you are not driving incredible amounts of traffic to your site. You are already publishing, and days are going by, so why is no one stopping to comment? Just like with any website that you may own, promotion is vital if you want to start bringing in ideal traffic numbers. Here are sixteen ways that you can drive traffic to your blog starting right now.

1- Set up a subscription form with Bloglet on your blog so that you can invite everyone in your local network to subscribe including family members, friends, clients, colleagues, business partners and other associates to your blog.

2- Read and comment on other relevant blogs that exist within your target niche. Avoid simple, mundane comments like “Nice blog” or “Good post”, and write intelligent, relevant and useful comments instead, providing a link to your blog in your signature.

3- Use Ping-o-Matic to ping relevant blogging directories, and do this every time you publish anything to your blog. Also submit your blog to the traditional search engines, using a service like Submit Fire.
Then submit your blog to relevant blogging directories. One of the most comprehensive directory lists available can be found here: http://www.masternewmedia.org/rss/top55/

4- Add a link to your blog site in the signature file for your primary e-mail address. Additionally, include a link to your blog as a part of all outgoing correspondence including e-mail, auto responder sequences, sales letters, reports, white papers and so on.

5- If you publish a newsletter in addition to your blog, make sure that every issue features a link back to your blog.

6- Print your blog address on flyers, brochures and business cards.

7- Make sure that you have an RSS feed URL that people can subscribe to for instant access to your blog content.

8- Post often in order to continue attracting subscribers, giving them a reason not only to come back but also to refer you to other people in their nehttp://www.buildify.com/wp-admin/post.php?action=edit&post=546&message=4tworks. You should make sure to include links to other blogs, websites and articles in your posts as well.

9- Make a commitment to posting in your blog every day. All it takes is about ten minutes a day, but you can increase your traffic significantly by attracting the attention of search engine spiders.

10- Use Trackback links any time you quote another blog or refer to another blog in your blog. This will send a message to another server, letting them know that you referenced their post in yours.

11- Set up a MyYahoo.com feed so that Yahoo will continually spider your site.

Photo Credits: 1

Originally posted 2009-01-05 05:22:15. Republished by Blog Post Promoter

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Corporate blogging is not the kind of thing that comes easily and generates immediate success. When it come to social media efforts like blogging, there are upsides and downsides and both must be addressed in order to adequately prepare for a new project like a corporate blog. Here are some of the challenges that corporate bloggers are facing.

- Many do not receive the traffic numbers they desire.

There are not massive increases in the number of viewers on the web, and there are only so many hours available in the day to read blogs. While there are millions of blogs out there, only a few are able to rise to the top and really stand out.

- Blogs often require more time than the bloggers initially realize.

Blogging’s biggest concern is not actually money, but rather is time. When it comes to executives, the cost per hour can radically increase. Blogging is costly when it comes to time, and managing a corporate blog can easily take up 1-2 hours a day if not more of an important executive’s time if there is no social media manager in place.

- Being conversational is not always natural.

Traditional marketing is not quite the same as having a conversation at the corner coffee shop, so many writers who work on corporate blogs have trouble being conversational because they are more used to “carpet bombing” marketing rather than social media marketing.

- Blogs are not marketing campaigns, per say, so there is no ending date.

Bad blogs can easily whimper along for a long time, without anyone knowing when to call it quits. The same can go just as easily for great blogs, however. At what point is a blog supposed to stop?

- Some corporate blogs have legal issues and other hang ups.

The legal facet of your business may have trouble with the two way dialogue that is created, allowing objective content and negative content to exist within your blog. How do we react when our dirty laundry is aired in our blog, or when our readers post content or questions that we are not ready to handle? How open and honest should we allow our blog to be?

- Employee blogs do not necessarily represent the brand.

Just because your employees are working for your company, it does not mean they have the best interest of the brand at heart. Good employees are not necessarily good bloggers. Who do you really want to represent your blog? Some employees may inadvertently cast your brand in the completely wrong light.

- Success is difficult to measure.

Marketers can measure the success of their campaigns through registrations and visits, but with blogs, success is much more difficult to measure. The problem with blogs is that the social success can have different forms, including trackbacks, comments and other forms of conversation. Without raw numbers, how does anyone know whether or not success has been reached?

Photo Credits: 1

Originally posted 2008-12-26 05:42:40. Republished by Blog Post Promoter

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