It has become popular for businesses and companies of all types to express interest in creating a business blog so that they can better communicate with other companies, their customers, and a variety of other target markets out there. By looking at what corporate blogs are doing it right, and which need a little push, a new corporate blogger can get a better feel for how to obtain corporate blogging success right out of the gate. By scouring the internet for good corporate blogs and taking note of what makes them great, you can make decisions about your own corporate blog and act accordingly. Here is a small list of excellent corporate blogs that we feel are “doing it right”. This list is by no means exhaustive, as there are hundreds of excellent corporate blogs out there, but these are well worth noting.

- The GM Smallblock Engine Blog, which can be found at http://smallblock.gmblogs.com/. Though this blog is currently under construction, it normally offers plenty of insight into the GM company and its products, as well as news within the industry.

- The Ford Motor Company Blog, which can be found at http://blog.ford.com/index.cfm?resetcountry=false. The Ford Motor Company blog offers excellent insight into the industry.

- The Xbox Live blog, which can be found at http://www.majornelson.com/blog/blog.html. This is an unofficial blog for Xbox Live and the gaming industry, but is still well worth checking out.

- The Maytag Skybox Blog, which can be found at http://www.maytag.com/page.jsp?name=homepage.

- The Ofoto blog which is offered by Kodak, which can be found at http://www.kodakgallery.com/Welcome.jsp and is used to get feedback and resolve issues relating to a new beta Mac application called Brownie.

- Perception Analyzer, which can be found at http://perceptionanalyzer.typepad.com/, offering a nice mix of blog entries on their product, along with information and news for their target audience and other readers.

- BPlans Blog, which can be found at http://bplans.typepad.com/blog/, is an excellent blogging extension of the BPlans.com website which is owned by Palo Alto.

- 800 CEO Read blog, which is found at http://800ceoread.com/blog/, and gives excellent reviews on the business books that the CEO Read website sells, giving the blogs’ target audience excellent insight into which business books are well worth picking up and more importantly, why.

This collection of corporate blogs is an excellent selection of blogs from a multitude of different industries. By looking at this list of blogs, you should be able to tell that any company within any industry can create a solid, popular and informative corporate blog. If you are looking to create your own corporate blog, then looking at other corporate blogs within your chosen industry will be a large help, hopefully granting you enough inspiration to come up with your own unique idea for an informative corporate blog.

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Originally posted 2009-01-09 05:42:47. Republished by Blog Post Promoter

• The E-Myth Revisited By Michael Gerber One of the most important keys to success as a corporate blogger is having the right mindset and the right expectations for your blog. If you go in thinking that it is going to change your entire company and you’ll be at the top of the list of the Fortune......
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• What Does a Corporate Blog Say About You? When you have a corporate blog, it is important to realize that it will be saying a lot about you. Whether or not it’s projecting a good image of your company is entirely up to you. Here are some tips to make sure that your blog says all the right......
• How Should You Classify Your Corporate Blog? When you are getting ready to start publishing your corporate blog, it is a good idea to put some thought into the kind of information you will be sharing with the public. There are many different kinds of corporate blogs out there and it is a good idea to pick......
• 5 Tips to Get More People to Read Your Corporate Blog The whole point of creating a corporate blog is to be able to reach out to your customers, build up an audience and market your company. It takes time to build up an audience but there are many things that you can do to ensure that more people will start......

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If you ask ten different bloggers about the best way to increase your search engine ranking for your corporate blog, you will certainly get at least ten different answers. There are a myriad of different ways that you can increase your blog’s search engine rankings in the top search engines like Google, Yahoo and MSN. The best approach is to find a number of strategies that will work for you, implementing them one at a time and combining them for the best possible results. Here is a look at some of the best strategies for success with generating better blog rankings for your corporate blog.

1 – Target Audience.

If you have not done so already, you need to build yourself a list of specific phrases and keywords that your target audience is specifically looking for online to find what you are providing. Blog ranking is only useful if you are ranking for the right keywords and key phrases.

2 – Posting Schedule.

Write your blog content often, and make sure to use your keyword list as a guide for all of the content that you produce. This will help to make sure that you are improving your search engine rankings for a much wider range of different phrases, which is going to lead to more traffic in the long term.

3 – Get Links.

When you add quality content to your blog fairly regularly over time, you are also turning your blog into a resource that is much more useful to its readers. This will help you to attract links from other webmasters for increased exposure in search engines, increasing your link popularity in the process.

4 -Directories.

Add your blog to web directories in various sources on the internet. This is another excellent strategy for increasing your link property and for seeing an improvement in ranking as well. You should conduct some basic research to figure out which directories will offer the best value for the cost.

5 -Recycle or upcycle with focus.

Re-purpose old content in order to get more bang out of your buck. You can compile and revise older blog posts in order to turn them into longer articles. You can take these articles and get more out of them still by using them to increase your ranking, your visibility and your blog traffic as well. Start submitting articles to article submission websites, providing a link that connects back to your blog for an increase in visibility overall. You should also consider submitting your articles to large scale industry websites within the industry that you operate in. Many websites will consider publishing quality articles, and the majority of them will be willing to include a link back to your website at the end of the article. More links and more content on the web leads to better blog rankings, hands down.

These are only five strategies and there are plenty more to consider when it comes to increasing your blog rankings and getting the most out of your blog generation strategies.

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Originally posted 2009-01-22 05:34:45. Republished by Blog Post Promoter

• Make Blogging Work for Your Business pt 3 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 3 in a......
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As corporate blogging gets a bigger foothold in the business world, more niche instructional books are starting to pop up. One of these that is actually well worth the read no matter what niche you are in is Realty Blogging. Designed to assist realtors in taking advantage of the benefits of corporate blogging, it goes in depth into many topics that all corporate bloggers can appreciate.

The main focus of the book is how to use your blog to build your brand, increase consumer awareness and sales, and all three of these points are crucial for any blog. The first chapter covers how a blog can be used as a strategic tool for realtors, and offers many reasons why this medium can be incredibly powerful, if it is harnessed correctly. It also goes over the changes in how technology is affecting the realty world and how realtors can take advantage of this before everyone else does.

The next few chapters discuss search engine marketing and direct communication. The first goes into how to target keywords for your blog, researching techniques that can increase your effectiveness at reaching your target audience and how to build up your niche. Again, powerful advice for any blogger. We appreciated the chapter on communication since this is another area where many bloggers fall down. It’s one thing to write a blog, it’s another to use it to develop relationships. Many bloggers fall into the trap of not keeping up on their reader correspondence and this can be a death sentence for many blogs.

Chapter four should be read several times and covers how to use your blog to build your brand. Specific tips are given, such as how to handle word of mouth marketing via your blog, as well as how a corporate blog can also be used for recruiting – another rare topic that is covered only sparsely in other books.

Chapters six and seven discuss how to become a trusted expert and then how to parlay that into relationship marketing. This is absolutely an exhaustive resource on both topics and goes much further than average books on this subject do. Chapter ten was another highlight and offers some great tips on blogging for lead generation. Yet again, another topic that is woefully ignored by many authors. This chapter should be read by any blogger, or manager that is looking for new ways to acquire leads.

We recommend this book to anyone interested in corporate blogging, particularly if you are doing so to make money, generate leads and further increase your sales. Although the book is of course geared towards realtors, there are many tips on lead generation that will apply to any industry and can be put to good use by any blogger. By far the best book we’ve read in the realty niche, and incredibly useful for just about anyone. We have high praise for this book and look forward to reviewing other niche corporate blogging books.

Originally posted 2008-10-03 05:49:11. Republished by Blog Post Promoter

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Once you have made the decision to write a corporate blog, then you are definitely on the right path. However, one of the most important considerations that you need to make when planning for your corporate blog is this: Who are you blogging for? There are two different facets to the answer to this question. The first facet is specifically who you are intending to target, and the second is who is actually reading.

Who are you targeting?

The first thing that you need to figure out when putting together a corporate blog is who you intend on reaching out to. Are you trying to reach new potential customers, or trying to elicit feedback from your readers on the products or services that you offer? Is your main target audience people in the same industry as you, people who operate within your company, or people who are looking to learn more about what you offer?

Who you are intending to write your blog for will determine what you write and how you write it. You need to have a good idea of who your target audiences are when you put together a blog, because a lot of your effort is going to go to writing to reach out to these target readers. If you do not already have a clear cut idea of who you intend to reach out to with your blog, then you have some things that you need to figure out before you start writing.

Who is actually reading?

Something to consider is that the people are reading your blog may or may not be the people who you are actually intending to target. Just because you want to attract new customers doesn’t mean that is who is going to find and want to read your blog. Just because you are attempting to attract people with a certain interest does not mean that is who will find your blog.

You need to be able to determine who is actually reading your blog in order to improve your capability of reaching out to additional readers. Are you attracting people from certain niches? Are you attracting readers but no potential customers? Are you reaching out to the right people, or are you having trouble getting the attention of those who really matter to you? Once you know who you want to target, and once you know who you are actually targeting, that is when you can improve the capabilities of your blog and work on reaching out to new audiences.

One of the biggest questions that you can ask yourself when you start putting together a concept for a corporate blog is this: Who you are blogging for? Once you know who your target audience is, that is when you can truly become effective as a corporate blogger because it will allow you to target your blog entries, website content and other details of your blog specifically to suit your target audience for the greatest effectiveness.

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Originally posted 2008-10-16 05:18:24. Republished by Blog Post Promoter

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