March 9th, 2010 — Buildify, comments, customer base, goals, marketing, money, promotion, statistics
Many list owners have a formula that helps them figure out how valuable their subscribers are. This is usually done so that you figure out how much money each subscriber means to you. For example, this may be $1 a month, $5 or even more. To come to this figure, the list owner typically will add up the sales generated by a mailing and divide that figure by the total amount of subscribers. Most marketers prefer to get to the point where each person will earn them $5 a month.
This same formula can also be applied to your blog and many help you get a better idea of the payoff that you’ll be getting from spending the time and effort to establish your corporate blog. Once you have a better idea of how much each one of your visitors is worth, you may even be more motivated to keep adding new readers and to keep your promotional engine running.
Thanks to the power of corporate blogging, your visitors may eventually exceed the value of your list subscribers. If you are writing effectively and making sales, you can easily have your visitors worth more than $10 a month to you. Keep it up and see just how much it can grow over a short period of time.
But there are other ways to help you gauge how valuable your readers are – after all – money isn’t everything. A valuable reader is one that reaches out to you through the comments section, follows your work and tells their friends. The amount of people that do that is generally pretty small, unless you have a very popular site.
This is invaluable for many different reasons. First – you are getting free promotion and that is worth a bundle. Second, you’re getting better page views which can spell more revenue. Last but not least, you are building up a targeted audience – and that right there can be worth millions.
Think about the value that each one of your readers has before you post one more thing to your blog. Ask yourself whether or not that post is also valuable to them. After all, this is a two way street. Find ways to build up more valuable readers and learn how to monetize the ones that are not responding.
Managing a corporate blog is not a static position and there is a little bit of work involved, especially if you want to be successful. By learning how much your readers are actually worth, this can actually help you reach your goals in less time. Take the time today to see how much your readers are worth to you and figure out ways that you can increase their value.
At the same time, consider how you can increase the overall value of your blog, since these two are interconnected. Never stay stagnant, and keep moving forward. That is the key to building up a strong following – and one that is very valuable indeed.
Photo Credits: 1
Originally posted 2008-12-11 05:47:39. Republished by Blog Post Promoter
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March 7th, 2010 — RSS Feed, content, customer trust, social bookmarking sites
If you are putting together an RSS feed for your corporate blog, you may be wondering what way is the best way to deliver that RSS Feed. Should you use full text so that your subscribers can read the entire post in their feed reader without having to click on any links, or should you use a post excerpt so that readers are forced to visit your corporate blog for the rest of the story?
If you subscribe to RSS feeds that relate to blogging or internet marketing subjects, then you will probably discover that the full text feed philosophy is the one that wins a lot of debates on the subject. On the other hand, you may have noticed that many popular news sites like ESPN, AP News and CNN are using the excerpt method instead. Some of these news sites only display the headlines in their RSS feed and do not show any of the story until you visit the actual website. So which method is the right method for your corporate blog?
The real answer to this question is that the best method is whatever best suits your business model.
For example:
Major news websites and sports websites have the same business model that they have always used. The more people they have reading their articles and content, the more they can end up charging for advertising. For this reason, their primary objective is simply to drive people into their websites so that they can retain the highest readership numbers possible to reach the highest possible advertising rates in the process. By offering only a short excerpt or only a headline forces the reader to either click to come in and read more, or to move on.
Is this how you want to regard your readers?
One of the number one goals for most internet marketers and bloggers is to gain the trust of the largest possible audience. Your readers are not only potential customers, but they are also your supporters. Because it is so difficult to obtain high readership numbers, doesn’t it make sense to try to retain your readers at any cost? Most people like to read all of their websites in a single place which is what RSS aggregators are really all about. If you make reading easier for your readers, they will appreciate it more than you realize.
Does the monetization strategy for your corporate blogging effort depend on attracting viewers to your website? The excerpt feed method may be best if you depend on people actually coming to your website, but it takes a lot of traffic to make a living in this manner so you should not necessarily depend on it.
Another consideration to make is this:
Does your website have enough authority to draw people in just based on headlines or small excerpts alone? Even if you are an authority in the field, it is unlikely that your blog has gained enough experience, credibility and exposure to rival the attraction websites like CNN can generate. You should not hold anything back from your readers, so give them everything that you can in your RSS feed. If you give your readers exactly what they subscribed to, you will benefit from an increase in RSS subscribers, more posts getting bookmarks on sites like Digg, Delicio.us, Technorati and StumbleUpon, more viewer comments, and more viewers talking about your blog in theirs.
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Originally posted 2008-10-28 05:35:31. Republished by Blog Post Promoter
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November 29th, 2009 — Buildify, audience, comments, writing style
Although writing for a blog is a bit limited in many cases, that does not mean that your posts shouldn’t invoke some sort of emotional response from your reader. This is the true key towards developing a devoted readership and sadly, many blogs fail to pass this test. While it can be tough to figure out what is going on in your reader’s minds, you can use a few clues to determine which of your posts accomplishes this. Once you have a better idea of what is working for you, you can emulate that same style in your other posts.
One of the best ways to determine whether or not you are creating an emotional response in your readers is to look at your comments section. If you barely get any comments at all, then you have failed to provoke an emotional response. These posts may be falling on deaf ears, and you may not be using your time as effectively as you could. A blog post could take you thirty minutes, but if it provokes an emotional response, then it was well worth the effort. Conversely, a post that takes two minutes but delivers no emotional impact is a waste of your time.
You can also gauge your posts effectiveness by how many other sites refer to it, and how many new subscribers you get after each post. If that spikes, then you know you have struck a chord. If it doesn’t then it is time to go back to the drawing board. Above all, you can always use traffic to help you determine if you are indeed striking a chord with your readers.
So, now that you know what happens after you write a post that provokes this response, how do you go about getting to that point. If you are already trained in persuasive writing, or even persuasive speaking, this should come naturally to you. The rest of us have to work at ways to strike that emotional chord.
Whenever you write a post, first and foremost it needs to be conversational. Even if you are imparting serious news, there is a way to do it in a conversational tone. Readers never liked to be “written at,” they want to be “written to.” By tweaking your style so that it it flows more naturally and reads more like a conversation than a dissertation, you can be well on the path towards that emotional response.
Remember, an emotional response can mean many things: Happy, Angry, Riled Up or Inspired are just a few emotions that can be imparted through the written word. You can practice the art of persuasive writing simply by reading some truly great speeches. Find the ones that evoke these emotions in you and then try to learn from that style. Over time, you will be able to naturally write in a persuasive manner, without even having to think twice about it. In the end, it is definitely worth the effort.
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Originally posted 2008-12-04 05:16:06. Republished by Blog Post Promoter
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October 4th, 2009 — RSS Feed, aggregator, audience, blog design, platform, post design, statistics
If you are publishing a corporate blog that has an RSS feed, and you should be, it is important to use a service that will allow you to enhance that feed and learn from it. One of the best services out there for this is Feedburner, and it can make a big difference in the way that you publish your content, and what you learn from it. Let’s take a look at just a few of the benefits that using this service can bring your corporate blog.
1. True estimate of readership.
Although your blog may have the ability to track page views, this really is not an accurate estimate of your readership. With Feedburner, you will be able to see how many people are clicking on feed links, which stories they are reading and how many subscribers you have. Tracking data is supplied on a daily basis and there are options to enhance the kind of information that is provided. When you first start your corporate blog, this is a very nice feature to have since it allows you to see if the time you are spending is worth it in terms of how quickly you gain readership.
2. One permanent feed address.
Perhaps the best benefit of using a service like Feedburner is that you get an RSS URL that will never change. Once you pick your Feedburner URL, you can redirect any of your own URL’s to it, so that your readers only have to subscribe to your feed once. If you change blogging platforms, or if you change the RSS feed, this will never actually affect your readers. This is very vital for companies since it is possible to lose hundreds of readers with one feed address change.
3. Gauging what posts work and which ones don’t.
With Feedburner, you will be able to see which particular posts are garnering the most interest. This is data that you can really use. By paying attention to these statistics, you can start publishing information that your readers want to read – and that is how blogs become successful. Sure, you may adore writing about a certain topic, but if your readers aren’t feeling it, you’re wasting your time. Use these stats to help you figure out which direction your blog needs to go in terms of the type of content you are publishing.
4. The software your readers are using.
Most blog readers use an aggregator to deliver their news, and there are many choices out there. Feedburner lets you see which ones your readers are using, and this can be beneficial when it comes to formatting and making sure that your blog is displaying properly. It can also let you know how many readers are actually just going to your website to get the blog and how many are actively using a feed to get there. This is useful information that you can use to shape the way that you publish your blog and the way your blog is designed.
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Originally posted 2008-08-25 05:32:08. Republished by Blog Post Promoter
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August 19th, 2009 — Buildify, audience, blogosphere, comments, content, engaging ideas, extra, guest bloggers, links
Sometimes increasing the efficiency of a corporate blog is as simple as implementing some small but powerful steps. Here are a few incredibly intelligent ideas for corporate blogging that will allow you to be more efficient and more effective as a result.
1 - When there is a lot of discussion in the comments section of a blog post, or if someone adds information to the comments that is critical and bears repeating, it would be ideal to create a short blog post that quotes the most relevant information, pointing people to the comments made prior so that they can read everything that was said. This isn’t cheating, but rather gives subscribers who use RSS to read your blog a chance to check out some conversation that they may not necessarily be aware of.
2 – When someone writes about something that was posted in your blog, and something of significance is added to the understanding of the issue in their blog, then consider creating a short post that briefly quotes their part of the conversation, posting a link to point people to the other blogger’s post. This will help people who do not see the trackback and pingback links in your post to reach out to other posts in the “blogosphere”.
3 – Create a short post in your blog that links to the top posts for your blog, or perhaps the most controversial posts in your blog, or even the ones that you sweated over more than the others. This is a great way to get readers looking at your other posts.
4 – When you go to another blog to write a guest post, or when you post content or another site, create a short blog post in your own corporate blog that links to that post. Even if what you wrote about was not quite on topic for your own blog, it is still worthwhile to let your readers know what you are writing elsewhere so that they can get to know you better through reading your content.
5 – If you have a big, long subject to talk about, break it into smaller pieces and spread them out over a period of several days. Use the first one in order to introduce the topic thoroughly and to solicit responses, and then post the others including reader feedback as you go.
6 – Solicit responses and suggestions from your readers regarding further reading, tips, weird news, best tools and other information and ask them to post the results as link lists. You can create a completely separate post for each topic that you come up with. Some of the best posts on some blogs are simply short links to other sources, even without a lengthy explanation of the background about the post.
7 – When you see something that is strikingly funny, awful, unusual or interesting, post something short about it, without feeling that you have a weighty reason to point it out. You can easily post a 15-30 word blog post like a little note tucked inside the margin of a book or magazine without having to go into any further detail.
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Originally posted 2008-12-31 05:02:47. Republished by Blog Post Promoter
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October 27th, 2008 — carnivals
Welcome to the October 25, 2008 edition of carnival of corporate blogging.
Jim presents Here’s why you can’t get that meeting you so badly want and need posted at B2B Rainmaker, saying, “People who agree to meet with you a second time, prospects that buy, customers that return to purchase again, readers of your articles, subscribers to your website – they all have something in common. They need a positive Return On Investment (ROI) to make it happen.”
Danny Brown presents Still Not Convinced Your Business Needs a Blog? posted at Press Release PR, saying, “Even for a small business with a perceived limited online presence, it’s clear to see that having a company blog offers an excellent opportunity to increase this presence. Perhaps it’s time to stop reading and start writing.”
Carol Bentley presents Re-opening your communication lines posted at Carol Bentley.
Khan presents An Outsider’s Guide to Corporate Life posted at Higher Education and Career Blog.
That concludes this edition. Submit your blog article to the next edition of
carnival of corporate blogging
using our carnival submission form.
Past posts and future hosts can be found on our blog carnival index page.
Technorati tags:
carnival of corporate blogging, blog carnival.
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