The sad reality is that every year thousands of corporate blog die a quiet death and the only one that notices is their owner. Whether it is through a lack of attention, or simply an inability to find the right audience, keeping a blog alive can be a difficult task. If you are struggling to figure out whether or not it’s time to let your blog die a natural death, there are a few things to think about first. Quitting may be your best option, at least when you consider how much time and money you spend, but it should also be your last option.

Before you decide to throw in the towel, it’s a good idea to give it one last ditch effort. Take a month and set aside some extra time to really promote your blog. Remember, the people who succeed are the ones that held on for just a little bit longer. You could be missing out on thousands of readers if you quit too early. Here are some quick tips to help you form your last ditch effort.

1. Optimize Your Keywords.

Take the time to go through your posts and optimize them completely. Don’t forget the post titles either since this is very important. Post new content as well that is optimized and let the search engines re-index your site. This may help bump you up a few spots in the results page.

2. Start Submitting Your Feed to RSS Directories.

This strategy can work in many different ways. First, you are getting your feed out there in front of more people, and second, you are building quality backlinks, which in turn help your search engine placement. Aim to submit your feed to at least 50 directories to give yourself a good chance.

3. Write Posts That Get Attention and Promote Them.

Many times, the only reason a blog fails to find a readership is simply due to the fact that it is boring. Read through the front page of Digg and other social bookmarking sites and see what people are interested in. Write content that is applicable to your own site, but still follows this format and then submit it to these sites.

4. Use StumbleUpon.

While the advertising service here is hit or miss, the regular aspect of the site can bring in huge results, depending on your topic. Set up an account and stumble your site. You should be able to pick up at least a few new readers right away and over time, this will keep occurring.

Still not working? Or you were spending too much time blogging and not enough on your core business.

5. Get Professional Help.

Buildify exists to help. Contact us and we will be glad to help.

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Originally posted 2008-10-17 05:20:32. Republished by Blog Post Promoter

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If you are not familiar with the site called StumbleUpon, it is a service that allows users to discover new sites. With the use of a toolbar (spyware free), users of StumbleUpon can find new sites that are related to their interests, or they can choose a random option. Millions of people are using StumbleUpon and it has caught the eye of many corporate bloggers as being a great new way to pick up readers.

This is a veritable minefield however in the blogging community. Many people swear by the service, others can’t stand it. While there are some flaw that are inherent with StumbleUpon, there are a few cases where it can actually be useful for your corporate blog. Let’s take a hard look at the pros and cons of StumbleUpon and whether or not it can help you.

First off, although advertising on StumbleUpon is incredibly cheap, and very targeted, few have found it to be effective. Basically, when you purchase a StumbleUpon ad, your blog will be automatically loaded for viewers that are interested in your niche. It sounds ideal, but this rarely works. In our testing we found that we did get the number of visitors promised, but none stayed for more than a few seconds.

Paying for targeted visitors that barely see your site is just not a good investment. There is a lot of controversy over StumbleUpon’s ads, and although they are economical, we have not found that they are effective for the majority of corporate blogs. If you are running a very special contest or offer you may have better results, but you really cannot rely on these ads to help build up a solid readership.

So, what about their organic services? These are the visitors that just happen upon your site and you don’t have to pay for them. This is a little hit or miss and again, it is really only effective for contests, special deals and controversial content that grabs a visitor immediately. While it is still important to get listed as a StumbleUpon site, you should not expect hordes of people to descend on your site as a result.

Overall, StumbleUpon is a great premise that should work, but it just doesn’t seem to for most corporate blogs. The review feature is also worrisome for many corporate blog owners. Get a bad review and that will stay up, in connection with your site, for any StumbleUpon user that happens to visit your site. If the reviews are good, this is great. If they are not, it is a whole other story.

While using StumbleUpon has some benefits, it is certainly not the most reliable means of attracting new readers to your corporate blog. With the right niche and targeting this can change, but for the average corporate blog owner, it is just not worth the trouble. This may change as StumbleUpon grows and evolves, but for now, your efforts are probably best spent elsewhere.

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Originally posted 2008-10-02 05:50:15. Republished by Blog Post Promoter

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6 – Create outgoing links from your blog as much as you can, or as much as is feasible.

If there are people in your network who are posting excellent content, talk about that content, and link to it. Book mark their posts and refer to them any time you touch on the same topic. This is good blogging etiquette. Your blog content does not have to be completely unique, so feel free to give a nod to other bloggers online when their content is worth talking about.

7 – Make comments in other blogs and on other websites.

This is not only about exposure or placing links, but it also has to do with being generous and participating within your industry. Don’t simply leave brief comments like “Nice post.” Or “Good topic,” but rather, you should leave meaningful and useful comments that facilitate conversation in your blog and others.

8 – Give people methods to share your content with their networks.

There are plenty of social plugins like Digg, Share This, StumbleUpon and Reddit that make it possible for readers who appreciate your content to share it within other circles and networks. This is an excellent way to get some free publicity simply by writing worthwhile content.

9 – Give your readers different ways that they can engage with you.

One of the most obvious ones is simply to allow for commenting. Stay on top of comment moderation and respond to the comments that you receive, facilitating conversation between you and your readers. The more your readers are aware that you are reading and responding to their comments, the more likely they will be to keep coming back for more.

10 – Create a good, hard working search function for your blog.

A popular choice is Lijit, which you can find at http://www.lijit.com. Another one is a Google Search button, and there are plenty of other search functions that can be found online and integrated into your blog. The point here is obviously to allow people to search for any topic of their choosing on your blog, which is much easier than trying to find your blog topics from an outside search engine.

11 – Sign up for an RSS Aggregation Service.

So that you can stay on top of blogs and online publications that you read through syndication. Google Homepage (http://www.google.com/ig), Google Reader (http://www.google.com/Reader), Delicious (http://www.delicious.com), FriedFeed (http://www.friedfeed.com) and Bloglines (http://www.bloglines.com) are all popular options for this particular purpose.

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Originally posted 2009-01-20 05:16:18. Republished by Blog Post Promoter

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