Time and time again, if you are a corporate blogger, you’ve probably heard about the importance of compelling content. What you may not know however is what constitutes this type of content. If you’re not taking the time to craft posts that your readers will find compelling, you may be missing out on a great opportunity. Let’s take a look at a few ways that you can start utilizing these techniques to help increase readership and retain your audience.

1. What is the value of your post?

One of the easiest ways to determine whether or not you have a compelling post is by estimating just how valuable your post really is. Has the topic already been covered in thousands of different venues? Does the post contain information that will somehow help the reader accomplish something? Is your post thinly veiled promotion? Once you know the answer to these questions, you’ll be able to start working on developing content that is truly compelling.

2. How do your readers react to your posts?

If the answer is “I have readers???” you may have a problem here. If you are basically shouting in the wind and you’ve never had a single comment on your blog despite your best efforts to market it, chances are the problem may be a lack of compelling content. This is the type of post that gets people talking, sharing and will help you make the most of viral traffic.

3. Does your post somehow make an emotional connection with the reader?

This isn’t an easy task in many cases. Let’s say that the niche for your corporate blog is washing machines. It can be tough to find a way to make an emotional connection over an appliance. However, it can be accomplished. What do people really care about when it comes to washing machines? Overall price, functionality and whether or not it eats clothes are great stepping stones that can be used to emotionally manipulate your readers (in a good way.)

4. Does the post make your readers want to know more about you personally?

When you create compelling content, you create a relationship with your readers. Once they start writing you personally, you can be assured that you are developing a good audience that is engaged by what you talk about. You may not be writing hard promotional copy with your corporate blog, but what you are doing is building that friendship – the easy way.

Compelling content can be subjective, but generally, it involves an emotional response that is evoked in the reader, and that someone can benefit from, even in a small way. Whether it’s through laughter, tears, or a feeling of “I’ve been there too” compelling content is the secret to success with corporate blogging, especially when you are first starting out.

You’ll be building a reputation as a corporate blogger that can be incredibly useful in the future, no matter what industry you may be working or writing in.

Photo Credits: 1

Originally posted 2008-11-14 05:32:44. Republished by Blog Post Promoter

• Corporate Blogging May Be Right For You If you are trying to get more consumers interested in your products and your company in general, you may want to consider adding a corporate blog to your website. These are quickly becoming very popular and thousands of companies have found that they are an incredibly effective means of adding......
• Is Your Corporate Blog Viral Enough? The concept of viral content is something that you need to have a firm grasp on if you are trying to get your corporate blog out there. The question of whether or not your corporate blog is viral enough really comes down to what is happening when people visit. What......
• 5 Easy Steps for Growing Traffic to Your Corporate Blog Growing traffic to your corporate blog is not a difficult process if you know what to do. If you have a corporate blog and you need to grow your traffic base, here are some simple steps that will help you create a more effective overall corporate blog. 1 - Know......
• How to Handle Corporate Blog Comments One of the biggest issues in the corporate blogging world is whether or not you should allow readers to comment on your blog posts. There are two main schools of thought to the issue, basically yes and no. However, we believe that it is important to allow your readers to......
• Is it a Sales Letter or a Corporate Blog Post? One of the most common mistakes that corporate blog owners make is turning their blog into a glorified sales letter. While there is a place for sales copy on a blog, it should only be used when absolutely necessary, and never as the main form of communication. No one really......

• Twelve Posts of Review - May 2007 [In this series, I'm reviewing some of my better posts of 2007. If you started reading this blog in the middle of the year, this is a good time to catch up.] To begin the month of May, I compared Compound Interest and the NFL. I brought up how the......
• Get Free Blog Traffic by Writing Smart Why should you have to pay for obtaining traffic to your blog? There is no reason why you should spend a lot of money making your blog friendly for readers, considering that some of the best ways to get blog traffic are free. Attracting free blog traffic can easily net......
• Making Money With Blogging - 4 Nuggets to Persuasive Blogging Blogging has recently become a popular household term within the past six years. Blogs are becoming so widely read that many individuals are quitting their day jobs and becoming self-employed bloggers making thousands of dollars. If you’re interested in making money with blogging , their are four nuggets to......
• Increase Traffic To Your Blog, pt3 Here is Part 3 in our series on increasing traffic to your blog. We hope you enjoyed the series, and that you can take these tips and use them to increase your readership beginning today. 13 - Post Often - Now you should be posting as often as you possibly......
• Article Marketing Plan - 7 Steps For Creating an Effective Plan That Will Increase Web Traffic Article marketing requires a consistent effort to be successful. It's not enough to send out one article a month then expect an increase in visitors to your web site. You need to create an effective marketing plan that fits within your timetable.Steps for creating an effective article marketing plan1.......