By now, the phrase social networking has been emblazoned on most of our minds. The problem is, not a lot of people understand how it really works or how to use it to promote their sites and their blogs. When used properly, social networking can be very beneficial and can help you pick up a lot of new readers. The key is learning how to use it effectively and learning the right techniques. Using the right social networking sites can mean the difference between a few hundred readers or a few hundred thousand.

Let’s start off with services like Twitter. Although your blog has a built in RSS feed, not everyone will subscribe to it. Twitter is a very popular new service that allows you to build your very own social network. You’ll get updates whenever someone in your Twitter circle does something, and as such, they will get updates whenever you do. Adding a Twitter module to your site allows you to reach out to your readers and adds a little more interest to your blog. This is also a very effective way of publicizing new events and building up word of mouth for your site.

Next, there are sites such as Digg.com and Technorati. Both are very popular, but they are not quite similar. Digg.com is more of a democracy, where Technorati uses a different means of indexing and promoting stories. You need to use both to cover both sides of the angle and attract the most readers. Digg.com can be pretty tough to break into and you’ll need to pay special attention to the type of content that does well on the service. For example, top ten lists are generally much more popular than simple posts on a news event. Find a way to incorporate a top ten list that is funny, interesting and related to your site and you’ll be able to do quite well on Digg.

Technorati works a bit differently. You’ll need to sign your site up for the service (it’s free) and then submit your RSS feed. Whenever you publish new content, you’ll need to use what are called “tags.” These are pretty much key words that describe your content. On the main page of technorati, you’ll see what is called a Tag Cloud. The biggest words are the words that are the most popular on the site. If you include these words in your posts, you’ll have a better chance of getting ranked better on the Technorati site. For the best results, set your blog software up to “ping” or notify Technorati whenever you publish new content.

Social networking is meant to be social and this means that you’ll need to reach out to your readers. It is all about building up relationships as well as readership. You can see great results with social networking and it can make a real difference in the popularity of your corporate blog as well as your regular site.

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Originally posted 2008-09-09 05:34:07. Republished by Blog Post Promoter

• Trackbacks for Corporate Blogs Explained If you are just getting started in the world of corporate blogging, you are probably already aware of the fact that there is a lot to take in, and plenty for you to learn. One of the concepts that you need to understand when turning your corporate blog into a......
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Whether you are just getting started in corporate blogging, or you haven’t been paying much attention to other bloggers, the so-called “blogosphere” can be a little confusing. There are literally thousands, if not millions of blogs out there, and if you’re trying to network through them, the task can be a bit overwhelming. There are a few tips however that can help you learn to navigate successfully through the blogosphere.

What is the blogosphere?

It is a term that was coined to describe the intertwining of blog sites, the general atmosphere of the community and the fact that bloggers are really in their own little world. You can become a member of the blogosphere just by becoming a coporate blogger, but you’ll need to know a few things before you get started. Otherwise, your best efforts may just be shooting yourself in the foot.

The first place to start is understanding RSS feeds, and social networking sites. If you don’t have the basics down for these two very important items, everything else may be more complicated than necessary. Take some time to go through places like Digg.com, Technorati, and Twitter to see what is going on. Chances are, you’ll be able to come up with some great ideas for your own blog during this process.

Next, you’ll want to start thinking about setting up some great relationships with other bloggers. This has many added benefits, such as being able to write a guest post for another blog (or having someone do the same for you) and you’ll be building up some strong contacts that will help you increase your traffic and your exposure. Take the time to hunt down other blogs in your niche and start by leaving thoughtful comments in their blog section, making sure to leave your URL.

This is quiet marketing, but it can be very successful. Once you have your own little network built up through your contacts, you should find that your traffic increases as a natural result. This is particularly true if you are utilizing social networking sites to promote your blog.

Remember, you don’t necessarily have to promote just your blog. You can develop a reputation as a valued contributor by sharing good links with your network and involving them in your blog. Try to keep your promotion efforts as quiet as possible, to avoid being labeled as a spammer. People in the blogosphere have a very low tolerance for behavior like this and you can quickly develop a reputation that is very hard to shake.

Taking the time to become a valued member of the blogosphere is time well spent. This is your opportunity to develop yourself as an authority on your subject of choice, and to build up real relationships with your readers and with other bloggers. By reaching out to them and becoming an active participant in social networks, comment sections and forums, you can start to grow your corporate blog very quickly and with little extra effort.

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Originally posted 2008-11-19 05:37:29. Republished by Blog Post Promoter

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The whole point of creating a corporate blog is to be able to reach out to your customers, build up an audience and market your company. It takes time to build up an audience but there are many things that you can do to ensure that more people will start reading your corporate blog. Let’s take a look at just a few hints that will get you started.

1. Promote your blog on your own site and in company material.

Take yourself back to a few years ago when more companies started building an online presence. Back then, you had to put your URL on everything (and you still should be) to get noticed. The same is true to today. It is important to actively and heavily promote your corporate blog in any way that you can. Adding it to your site should only take a few minutes and you’ll be capitalizing on people that are already interested in your company.

2. Use social networking sites.

Submitting your blog posts to places such as Reddit.com and Digg.com are great ways to increase your traffic and discover new customers. Keep in mind however that generic posts that are not very interesting are probably not going to get voted up on to the front pages. Pay attention to the posts that make the front page on social networking sites and find a way to do something similar on your own blog. Top ten lists are always popular and there is usually a way that you can create one for your own business. Let’s say that you run a corporate blog for a shoe store. You could do a top ten list on common foot injuries and how they could be prevented. Get creative!

3. Schedule interviews or invite guest bloggers.

Let’s face it, unless you are an incredibly engaging person, your blog might get a little bit dull from time to time. Inviting a high profile blogger in your industry to guest post on your blog is a great way to get cross traffic. If they won’t do that, schedule an interview with them and post it on your blog. By including someone who is more popular, you’ll be leveraging their success and putting it to work for your site.

4. Use keywords.

Smart bloggers use keywords that will ensure that their blogs are discovered. Read up on search engine optimization and then put those same techniques to work on your blog. You’ll be ranked higher in search engines, your discoverability will go up and you’ll be promoting your company the easy way. SEO is not that difficult and its benefits are numerous. Find keywords that are popular and integrate them into your blog posts.

5. Comment on other blogs in your industry.

Whenever you leave a comment on a blog, include your own URL. Many people underestimate just how powerful a comment can be. Just make sure that the comment won’t count against you or your company!

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Originally posted 2008-09-02 05:08:37. Republished by Blog Post Promoter

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In this day and age, if you want to get the most out of your blog, then you need to do more than simply write in it. Many bloggers are finding that they can get a lot more out of their corporate blogs if they choose to combine their blogging efforts with other means of advertisement or marketing. For example, combining social networking with blogging is becoming a popular way to get the word out about a blog. Is your corporate blog getting enough exposure? Are you using social networking enough for your corporate blog? Consider the following:

One of the first things that you will learn when joining the blogging world is that networking is absolutely vital.

Blogs generally cannot be successful without some semblance of a deliberate and well calculated formula to help them connect with customers. If you are maintaining a corporate blog, you probably are also already aware of what social networking websites like YouNoodle, Twitter, StartUpNation and LinkedIn can do for you and your business. Social network is a vital and invaluable tool than can help startups and existing businesses thrive in many ways.

Social networking sites can create a phenomenal amount of return on the investment of your talent, time and creativity, as well as anything else that you regularly pour into your corporate blog. If you want to get something real and tangible out of your hard work and the time you put into your corporate blog, then this is the way to do it.

If you join social networking sites that complement the purpose of your business, you will go far.

Find social networking sites that respond well to the products that you sell, or the information that you share. Target the right traffic and you will surely notice a steep increase in potential customers to your corporate blog and website.

If you want to drive traffic to your blog, you need to visit other blogs within your niche area and you need to participate in them. Read and comment on a daily basis, and you will surely drive new traffic to your blog as well.

Your content should be compelling and crafty.

This includes the content that you write for your website and for your blog. Readers are not just looking for content, but rather they are looking for content that has value to them in some way. Make sure to update your blog as often as possible, with at least three new entries per week.

Social networking is quickly becoming a vital element to corporate blogging. If you want to attract the right audiences in large numbers to your corporate blog, you need to implement techniques for social networking, which includes creating profiles on social networking sites like YouNoodle, Twitter, StartUpNation and LinkedIn. By implementing social networking techniques in your corporate blogging plan, you can attract the right traffic to your blog by networking in the most efficient and effective ways on the internet.

Photo Credit: 1

Originally posted 2008-10-30 05:45:31. Republished by Blog Post Promoter

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Good morning Sunday readers! Are you looking for some blogging tips to help out your blog or thinking of starting one? Check out our quick guide below to some great places for ideas and resources.

General:

• Marketing 2.0 asks Corporate Blogger: Angel or Demon?
• For a humorous look at Thoughts on Marriage & Blogging … check out Compendium Blogware.

Blogging Tips:

• Let’s Sermo presents these 11 Essential Blogging Tips.
• Check out these 10 Highly-Effective Blogging Tips by Chilies Advertising.
• Rishabh Sood writes this post on 10 Ways To Increase Your Alexa Rank.
• Here are some Tips to Make Readers Stay on Your Blog by Blog to Great.
• Jason Slater offers 7 Good Blogging Tips. We like the conveyor belt syndrome.
• Shall We Talk? Easy Blogging For Blog Newbies by AW Career & Biz Blog is a good post to getting your feet wet.
• Some quick Blogging Tips at gHacks.

Promotion and Advertising:

• Affliate Revenue Resources says Use Forums To Promote Your Blog.
• Blog Tipz gives Additional Tips for Placing Advertisements on a Blog.
• Read 25 GREAT Blog Marketing Tips at Successful Blogging.
• Video Blogging Tips shows this video on getting your own Blogger custom domain name.
• Daily Blog Tips gives tips on Website Traffic Series Part 16: Promoting Your Content on Social Networking Sites

SEO | Optimization:

• Blog Traffic Geek warns readers of 7 Mistakes That Get Your Blog Penalized By Google!
• Make Money Online says Make Money Blogging Tips: Off Page SEO.
• SEO Mouse talks about Optimizing Permalinks for your WordPress Blog.

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