Running a corporate blog can be quite time consuming, especially if you are new to blogging. Here’s a brief idea of what you can expect in terms of actual work and the time it will take to build a successful blog. The initial stages will be much more time consuming than the maintenance stages, but this should give you a good idea of what you can expect.

Setting up a Blog Site.

This can take a few days or longer, depending on the type of software you will be using and your design customization needs. Most people prefer to hire a designer to handle this, especially if they don’t have their own IT department. There will need to be a few days set aside for bug testing as well, to make sure that everything goes smoothly. Certain features for RSS and social bookmarking will need to be added, but these should not take too long to implement.

Writing Posts.

Depending on how fast you type and how well you’ve thought out your posts, writing each one may take a few minutes or a few hours. It’s a good idea to get a topic list together ahead of time to make it a lot easier when you have to write. This is very useful if you find that you have occasional writer’s block. You’ll just be able to refer to your topic list for some inspiration.

You will also need to decide how many posts you want to make per day as well as per week. Posting at least once daily can greatly increase your chances of a top search engine ranking and the more you post, the better off you will be. However, you will need to take into account the time for each post when scheduling this.

Managing Comments.

If you are allowing comments, but you need to moderate them, you will need to set aside some additional time for their approval. Again, this can take a few minutes or a few hours, depending on how popular your blog is. If you’re dealing with a lot of spam comments that need to be deleted, this can further stretch out how much time you’re spending.

Promotion.

Lastly, you will need to take some time to promote your blog, either on your site or by submitting stories to social bookmarking sites. This shouldn’t take very long, but it will add a few minutes on each day.

As you can see, a blog can be labor intensive and it can be a full time job. If you don’t have the kind of resources to devote this much time to a blog, it is a good idea to hire a blog management service. They can assist you in allowing you to spend time working on your own business while they manage your blog for you. This is almost essential as your blog becomes more popular and requires more of your time.

Photo Credit: 1

Originally posted 2008-08-06 05:05:41. Republished by Blog Post Promoter

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If you are completely new to blogging, you may find that you have a lot of questions and at times, it can be hard to find the answers. We’ve compiled the most common issues facing new corporate bloggers and supplied the answers to these problems below.

1. Is this going to make my company more profitable?

Yes and no. It is important that you go into corporate blogging with the right mindset. Yes, it can be a very powerful means of promotion, but it’s going to take a lot of time and success will not happen overnight. The main reason that most companies get into corporate blogging is not to increase sales directly, but to improve their search engine rankings. Often, the result of a better ranking is more sales, but you should not view your corporate blog as a mythical tool that will rake in millions of dollars in sales.

2. What blogging platform should I use?

This is a tougher question because the answer is a bit nebulous. Everyone is going to have their preference, but overall, the most powerful and customizable platform has to be Wordpress. You’ll have two main options with Wordpress. First, you can set up an account on Wordpress.com, where they will host and install your blog for you, or you can download a free copy at Wordpress.org and install it on your own server.

For those that don’t have a lot of experience, the hosted version works quite well, despite its limitations. For those that need more options with plugins and configuration, installing it at the server level is the best option.

3. How do I promote my blog?

Once again, there is no set answer to this question, but there are several techniques that can be used successfully. First, you’ve got to make your blog easy to find on your own corporate site. Next, you’ll need to start promoting it in two different ways, directly and indirectly.

Direct promotion involves submitting your blog posts to social bookmarking and networking sites. Indirect promotion involves leaving comments on other blogs and leaving a link to your own blog inside. This should be used in moderation and your comments should always be related to the post and not blatant promotional attempts.

4. Is corporate blogging worth the effort?

Absolutely, but only if you are willing to spend extra time promoting your blog. If not, then it is a waste of your time. A good corporate blog will take a few months to catch on and you’ve got to be willing to take the time to really work on creating great posts and promoting them. Success is not going to happen instantly, and it will take work. However, you can see a big difference in your main site’s traffic and in public opinion when you really work on your blog.

Corporate blogging is not for everyone. If you’re interested in getting started, it is best to remember that it will take a lot of time and effort. For those willing to make that sacrifice, success is just around the corner.

Photo Credits: 1

Originally posted 2008-09-16 05:43:49. Republished by Blog Post Promoter

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Corporate

• Daily Breeze writes Tech Talk: Business blogs are a good start.
• The Economist says blogging is no longer what it was, because it has entered the mainstream.
• Give your blog a press release. See how this works in Company Announces ‘Next’ Nexicon’s Corporate Blog over at Market Watch.
• Read The Importance of Security in Corporate Blogging by Compendium Blogware.

General Tips

• Do you know of 5 Tips for Creating Blog Revenue? Check out Blogger Breath for more details.
• Busby SEO Test says Take your Blog to the Next Level
• Honest to blog! – Making the most of your blog writes Michigan Times.
• New York Times asks So You Want to Be a Blogging Star?
• Adweek posts Save Your Career, Start a Blog.

Google Page Rank

• Blink Source compares Google PR to Alexa Rank Correlation.
• ProMedia Blog explains the Importance of Google Page Rank – 10 Mistakes that Bring Page Rank Down.

SEO | Traffic

• Club Blogger posts Successfully Marketing Your Blog with Search Engine Optimization (SEO) Techniques.
• Official Google Webmaster Blog publishes Google’s Official SEO Starter Guide.
• Small Business Search Marketing on Planning an SEO Campaign

Microblogging

• Blog Finds says Twingr.com Offers Micro Blogging Communities.
• Flack’s Revenge on What the Microblogging Explosion Means and Why Twitter is Addictive

Social Bookmarking/Networking

• Personal Branding Blog asks Are Personal Brands Protected on Social Networks?
• How Social Networking is Like Nerds, Not Skittles by AriWriter.

Writing Tools and Tips

• Kenetic Blogs posts Content for Your Business Blog
• Rubiqube offers these 8 Common Sense Tips For Writing Clean Wordpress Blog Posts
• Tutorial Blog writes 10 Web Writing Tips and 7 Sources Where You Can Learn More

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Happy All Saints Day, one day late, from Buildify. We hope your weekend has been productive and if it hasn’t been yet, well we have another list of links for you to read through for some blogging ideas to help you get started.

Corporate

• Blog Medium Shifting in Large Way writes Miller-McCune.

Google Page Rank

• Flip presents Known Facts About the Google Page Rank
• SEO Mouse asks True or False, Is Google PageRank (PR) Dead?

Affiliate Marketing

• E-Commerce Guide brings Browsers and Affiliate Marketers: Who Wins?
• Blogging – The Newest Marketing Tool For Important Affiliate Marketers says Internet Marketing Explained.
• Blogging Tips presents Monetizing Your Blog Through Affiliate Marketing.

SEO | Traffic

• Weblogianweblogian posts SEO Your Blog Post (and post title, and content, and images, etc.)
• Tech World writes about Submitting your URL to Search Engines.
• Blogger Trick offers these 10 Great Blog Traffic Tips.

Microblogging

• Pistachio talks about Microblogging for Continuity: Another Tool for Your Toolbox.
• Gadget Access blogs Micro-blogging is the Right Size for the Mobile Content Creator
• New York Times asks Will Microblogging at Work Make You More Productive?

Social Bookmarking/Networking

• Social Networking: A Safety Net in Recession says BNet.
• Here are 20 Quick Tips For Squidoo Newbies by the VanBlog. (Check out Buildify’s Squidoo page.)

Writing Tools and Tips

• Successful Blogging posts these Blog Writing Tips to Turn Ideas into Great Content
• Read ZDNet’s Linkbaiting is dead: Why social media needs to kill the FUD. It’s sure to grab your attention. Thoughts?
• Here are some general blog writing tips at Michael Braun’s Blog.
• From Pepys to Your Peeps, Finding Your Voice as a Blogger writes Poynter Online.
• Blog Marketing Journal says Write for Humans First Search Engines Second

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