If you are completely new to corporate blogging, it can be pretty confusing to get started with everything. Once you’ve got your blog set up and you’re posting regularly, it’s time to really start promoting it. Here are some easy ways that you can promote your blog and get great results.

1. Learn how to ping.

Pinging is a process where you notify popular blog aggregation services that you’ve updated your blog. Most blog systems today have this feature built in, but you will need to turn it on. Basically, when you post, it will send out a little notification that your content has been updated. This will only work if you’ve got an RSS feed however. Once these services have been notified that you’ve added new content, it will automatically refresh to include your latest post. If you’re utilizing blog directories, this will also post a small snippet of your blog on their main page, where it can be easily discovered.

2. Learn to Digg It.

Digg is one of the easiest ways to promote your new blog, but you will need to spend a little time doing research on the site. No matter what kind of content you publish, there is a way to fine tune it for the Digg audience. Spend a week going through the content in your main area of focus to see which ones are the most popular. Once you’ve got it down, submit your post and wait for other Diggers to start clicking that Digg button. The more people you can get interested in your posts, the higher your chances are of making the Digg homepage, where you can get a lot of traffic.

3. Utilize Search Engines.

Search engines are a great way to get new traffic to your blog and since you’ll be publishing content regularly, you’ll have a better chance of getting your site listed higher in the results. It’s a good idea to focus on popular keywords that will increase your chances of getting noticed. Try to mention these words a few times in your posts, but don’t overdo. Make sure your content is optimized and interesting and you’ll see automatic results from the search engines.

4. Start networking with other bloggers.

If you’ve got a few blogs that you read on a regular basis, start leaving comments with a link back to your site. This is a very easy way to get a lot of publicity for your own blog. Just make sure the comments are interesting and not thinly veiled spam for the best results. If you can start networking with other bloggers, you’ll be able to build up a great audience.

These are just a few ways that you can start promoting your blog without a lot of effort. Remember, the results won’t happen overnight, but with time, you’ll be able to build up a regular audience that will keep returning to your site or subscribing to your feed every day.

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Originally posted 2008-09-04 05:24:27. Republished by Blog Post Promoter

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When it comes to corporate blogs, many people think of just the standard blogging format and they are afraid to break out of the box. However, there are quite a few options that will help bring your blog to life and may even make it easier to get your message across. If you’ve been interested in starting a blog but you’re worried that you can’t get your message across in print, these options might appeal to you.

1. Audio Blogging –

Audio blogging is very similar to podcasting, or simply recording short bits of conversations or your own thoughts an uploading them to your website. This works very well if you have trouble writing down your thoughts but you are a very gifted public speaker. You’ll be engaging your audience on a different level and it will feel even more personable than a static blog.

Audio blogging can be a lot of fun and for a busy executive, it might be easier simply to record a brief snippet on the way to work, instead of having to sit down and type something in. The main downside with audio blogging is that it can be a bit expensive at times, especially if your blog becomes popular. You’ll need to pay for bandwidth as well as more storage space since audio files are quite a bit bigger than text files.

2. Video Blogging –

This is an area that has not been explored enough when it comes to corporate blogging. This is a very great way to get the point across that your company has a human face since that is what your viewers will be seeing. It’s a lot easier to build a relationship with your viewers since they will be able to see as well as hear you.

Video blogging will cost a little more than audio blogging in terms of storage and bandwidth, but for many companies, it is well worth the extra expense. You can look at your video blog as a mini television show that is designed to showcase your company. This is a very effective means of communication with your audience.

Keep in mind that no matter what format you pick, your audio or video files should be about 5 to 10 minutes in length. Special occasions may call for longer files, but this is a good guideline to follow.

If you aren’t sure which format will work for your company, you may want to try a mix to see which one gets the best response from your audience. This is a great way to see what is really on their minds and what they truly like. Hiring a blog management company is also recommended since it can take a lot more resources to produce a video or audio blog than it does to produce a simple text blog. These professionals can make it easier to get your point across quickly and effectively. Give audio or video blogging a try and see what it can do for your company today.

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Originally posted 2008-07-17 05:32:56. Republished by Blog Post Promoter

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If you’re confounded by that little orange graphic you see on blogs, it’s time to learn all about RSS and how it can benefit your own blog. Most software packages and content management systems offer RSS capablility, but it’s up to you to implement it. When used properly, RSS feeds are an important part of corporate blog promotion. Let’s take a look first at what RSS is and what it does before we move to the next step.

First, RSS stands for Really Simple Syndication. This means that it collects the new content that you produce, and makes it available to readers through syndication. The old method involved emailing people to let them know when you published something new, but RSS completely automates this process.

When you have an RSS feed, this means that all of your new content will be available through it. Your readers will copy that RSS link and then put the link into their RSS software. Whenever you publish something new, they will get either the entire article, or a snippet, depending on how you have configured your feed. There’s nothing else that you have to do, since the RSS feed takes care of everything for you.

We mentioned RSS software briefly above, so let’s go a little more in depth on how this works. There are thousands of different software packages out there, and they are called RSS readers. What they do is collect the RSS feeds that a user puts in, and then post content whenever it is updated. Everything is automated and new content can be made available within seconds of publication.

But how does the software know when there is new content? Basically, it requests the feed every so often, and if something has been added since the last request, it will display. This is the manual method and it may take awhile for your content to be delivered, depending on your reader’s settings.

A way to get around this issue is by using a ping service. When you send out a ping, you are basically letting all of these RSS readers know that you have new content. Think of a ping like a doorbell. You wouldn’t stand on someone’s porch for hours hoping they would open the door. You ring that doorbell to let them know you are there. Pinging works much the same way.

While there are some technical aspects of RSS, we’ll focus on the generalities. If you’re using blogging software like Wordpress, or a CMS, you’ll never really have to worry about much. When you first install that software, you’ll be asked to apply some settings, such as whether or not you want to send out an excerpt, which is recommended, or the full article to your readers. Remember, if you only send an excerpt, they’ll have to go to your site to get the rest of the article.

Most of these blogging utilities will automatically ping for you, so all you have to do is sit back and publish your blog, letting it take care of the rest, and reap the benefits of RSS for you.

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Originally posted 2008-09-24 05:09:18. Republished by Blog Post Promoter

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