If you are completely new to blogging for small businesses, this is the book to read. While there are quite a few books dedicated to this subject, few are this easy to read, or this informative. We weren’t quite sure what to expect from this book, but we ended up being pleasantly surprised. Before we begin our review, it is important to note that this book is designed for the complete rank blogging amateur. If you are already well versed in the basics of blogging, there are a few things to learn, but it is really intended for those that need start up assistance and a push in the right direction.

Wibbels is well known for his EasyBakeBlog site where he teaches visitors how to easily set up their own blog. Much of this same advice made its way into this book and it is truly designed for thos that have absolutely no experience with HTML or the technical side of setting up a blog. He starts up with a brief history of blogs, and covers some very important terminology.

The reader can learn about trackbacks, an area which often confuses even the most intrepid bloggers. Also covered in this section are how to find blogs to read, how a blog is typically formatted as well as some basic tips on getting started. The ball gets rolling a little faster by Part Two when he shifts gears and starts to take a look at how blogging effects businesses.

We highly recommend reading part two very carefully, since there is a lot of insight here. Everything related to business blogging, making money and using your corporate blog effectively is covered in this section and anyone can learn a lot. We appreciated that the author continued to use his friendly prose in this section, making it a lot less threatening for newcomers.

Part Four is a little more advanced and goes into how to pick your blogging platform, how to handle posting and a lot of the technical issues that first time bloggers face. Our main issue with this section is that the author focused so heavily on TypePad as being the best solution. Given that WordPress has easily overtaken TypePad, readers may want to consider finding their best platform on their own.

TypePad certainly has its benefits, but for beginners, we definitely recommend WordPress first and foremost. Part Five of the book covers some specific TypePad promotional techniques, as well as general techniques that can be used to increase readership, handle RSS feeds and things like podcasting.

Overall, this was an engaging read that is well suited to beginners. We would have liked to have seen a few more platforms discussed and a little less reliance on TypePad. It ends up dating the book and making the content much less evergreen. That said, we still recommend this book to those that need a firm foundation in the basics of blogging, and learning how a corporate blog can benefit your business.

Originally posted 2008-09-26 05:35:02. Republished by Blog Post Promoter

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One of the most important keys to success as a corporate blogger is having the right mindset and the right expectations for your blog. If you go in thinking that it is going to change your entire company and you’ll be at the top of the list of the Fortune 500 within the next year, you’re most likely going to be disappointed. That’s why this week we decided to review a very important book titled: The E-Myth Revisited, Why Most Small Businesses Still Don’t Work And What You Can Do About Yours.

The author starts out discussing why businesses and their efforts fail. From those who can’t properly manage their time and resources, to business owners with skewed perceptions, everything is laid out in a very logical fashion. Even the best of us may be able to spot some trouble areas by reading this book. Even if you are already moderately successful, this book should help you take it to the next level.

The main focus of this book is finding the solution that will work for you. He relies heavily on the turn-key philosophy, and while that may not work for everyone, there is a lot of merit in his advice. By far the best section in this book is the one that deals with Finding a Small Business That Works. The author takes you through each step of building your objectives and implementing a strategy that will work. While it’s not specifically geared towards corporate bloggers, the advice contained herein is incredibly valuable and completely transferable to the blogging world.

While many have asserted that the American Dream is dead and gone, this book shows that it is still there, but we may need to rethink our perceptions of it. By focusing on ways to succeed logically, it is much easier to attain your goals. When you’re working for your company instead of against it, you can be assured of success. The author does a great job of inspiring the reader and relaying tips in such a way that you feel as though you can really put them to use right away. For those looking for a no-nonsense guide to succeeding at corporate blogging or improving their business, this is an incredibly valuable resource that should not be overlooked.

Overall, we highly recommend this book to anyone starting their own corporate blog, or struggling with their own home business. The tips and advice contained here in will make a difference in how you run your blog and how successful you can be. Everyone has the ability to run a successful business, but not everyone is able to achieve the success they dream about. This book does a great job in helping with perception as well as implementation of techniques that will work. If you are looking for the reasons why you may not be succeeding, and you want to change that, this book is well worth the time and money.

Originally posted 2008-09-12 05:34:12. Republished by Blog Post Promoter

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