If you were one of the early adopters of corporate blogging, or if you are on the fence about whether or not it is a solid form or promotion, recent statistics show that more companies than ever are getting their feet wet and beginning to take blogging seriously. What does this mean for the small business blogger or those that are trying to dominate their niche? There has never been a better time to get established and to do it quickly.

Although market flooding is certainly a long way off in the future, as corporate blogging becomes more acceptable, it is only a matter of time before the majority of big name companies give it a try. While all will not be successful, they have the power of promotion behind them that the little guys do not. This doesn’t mean that you should give up however, in fact, this should be the impetus you need to get your blog started today, not tomorrow.

Why is corporate blogging going mainstream?

Many believe that this is due to the fact that it is a powerful medium, at least when utilized correctly. There are plenty of disaster stories out there of corporate blogs gone bad, but there are far more success stories that are fueling the fire. Even some of the oldest companies in the world are now trying their hands at corporate blogging and it is paying off generously.

One of the main reasons that corporate blogging is so effective, and is growing in popularity so quickly is that it gives companies the rare opportunity to personally reach out to their customers and grow their businesses. While overt pitches and shady dealings are quickly discovered, it’s the solid blog owners, that keep posting every day and giving quality information are rising to the top.

Dominating a niche is important no matter what business you’re in, and a corporate blog can accomplish this in many different ways. First and foremost, from an SEO point of view, you are creating hundreds of pages of optimized content that can be indexed and ranked. If you do this correctly, you can easily dominate the first few pages of results for your keywords.

You can also dominate a niche by establishing your company as the authority, before your competitors do. We highly recommend that business owners do some research into what their competitors are doing. If they aren’t blogging yet, that is the perfect time to reach out and grab an audience before someone else does. There are millions of blogs out there, and more are created every day, and for those that don’t want to get swept under the carpet, taking the time to establish that authority now will definitely pay off in the future.

The face of corporate blogging will continue to evolve and change, but for now, it is clear that it is going mainstream and before long, the majority of companies will be taking advantage of it in one way or another.

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Originally posted 2008-12-01 05:37:27. Republished by Blog Post Promoter

• Make Blogging Work for Your Business pt 3 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 3 in a......
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• How to Manage Your Time With a Corporate Blog Running a corporate blog can be quite time consuming, especially if you are new to blogging. Here’s a brief idea of what you can expect in terms of actual work and the time it will take to build a successful blog. The initial stages will be much more time consuming......
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If you are planning on starting your own corporate blog or executive blog, or if you already have a corporate blog that you are writing in, then one of your greatest concerns should be corporate blog security issues. There are a variety of different corporate blogging security issues that you need to watch out for, and protecting yourself against them will make sure that your blog is protected. Considering the fact that your corporate blog is a part of your company, implementing some basic steps for corporate blog security is absolutely vital. You do not want someone breaking into your blog and posting fraudulent entries or deleting your blog all together. Here are some things that you want to consider:

- One of the biggest concerns that you need to put thought into is your hosting.

If you are hosting your corporate or executive blog in the same place that you are hosting your other business data, you are putting a large amount of data at risk. By hosting your corporate blog entries outside of your normal business machines by working with a third party hosting service you can actually dissipate a large amount of this concern, better protecting your data in the process. By separating your blog entries and blog administration from your normal small business machines, you can better protect all of your data.

- Another security concern that you need to put some consideration into is what happens if you make a goof on your corporate blog.

Imagine having the wrong information posted for all of your customers, clients and readers to see. If you make a goof on your corporate blog, it can be really embarrassing not only for you as the blogger but also for your entire company and the reputation that you have worked so hard to build. Keep this in mind when it comes to posting in your blog, and also keeping it safe from people who want to harm your valuable reputation.

- Here is something else that is worthwhile to consider:

The SEC just recently allowed SUN to make all of their future corporate announcements via blog posts rather than through press releases. What does this tell you about the importance not only of corporate or executive blogging in general, but also in relation to who is actually reading blogs online and how seriously they take the content of these blog entries? If blogging is becoming the new way to spread news about a company, then keeping your blog safe and secure is absolutely vital to the health of your company’s reputation.

Regardless of whether you are just now thinking about writing in a blog, or if you already have an established corporate blog that you are using to build your company’s reputation, it is absolutely vital that you consider the elements involved in the security and safety of your blog. There is no telling what will happen if someone finds their way into your server, wreaking havoc on your blog and your company’s reputation in the process.

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Originally posted 2008-12-15 05:08:40. Republished by Blog Post Promoter

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One of the most important keys to success as a corporate blogger is having the right mindset and the right expectations for your blog. If you go in thinking that it is going to change your entire company and you’ll be at the top of the list of the Fortune 500 within the next year, you’re most likely going to be disappointed. That’s why this week we decided to review a very important book titled: The E-Myth Revisited, Why Most Small Businesses Still Don’t Work And What You Can Do About Yours.

The author starts out discussing why businesses and their efforts fail. From those who can’t properly manage their time and resources, to business owners with skewed perceptions, everything is laid out in a very logical fashion. Even the best of us may be able to spot some trouble areas by reading this book. Even if you are already moderately successful, this book should help you take it to the next level.

The main focus of this book is finding the solution that will work for you. He relies heavily on the turn-key philosophy, and while that may not work for everyone, there is a lot of merit in his advice. By far the best section in this book is the one that deals with Finding a Small Business That Works. The author takes you through each step of building your objectives and implementing a strategy that will work. While it’s not specifically geared towards corporate bloggers, the advice contained herein is incredibly valuable and completely transferable to the blogging world.

While many have asserted that the American Dream is dead and gone, this book shows that it is still there, but we may need to rethink our perceptions of it. By focusing on ways to succeed logically, it is much easier to attain your goals. When you’re working for your company instead of against it, you can be assured of success. The author does a great job of inspiring the reader and relaying tips in such a way that you feel as though you can really put them to use right away. For those looking for a no-nonsense guide to succeeding at corporate blogging or improving their business, this is an incredibly valuable resource that should not be overlooked.

Overall, we highly recommend this book to anyone starting their own corporate blog, or struggling with their own home business. The tips and advice contained here in will make a difference in how you run your blog and how successful you can be. Everyone has the ability to run a successful business, but not everyone is able to achieve the success they dream about. This book does a great job in helping with perception as well as implementation of techniques that will work. If you are looking for the reasons why you may not be succeeding, and you want to change that, this book is well worth the time and money.

Originally posted 2008-09-12 05:34:12. Republished by Blog Post Promoter

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Welcome, welcome. Here’s another roundup of what’s going on around the blogosphere on blogging. Lots of Twitter tools and tips in this edition, be sure to check them out.

Corporate

• Here are some Blogging Tips For Business Owners over at Best News Small Business Today.
• CIO Insight presents Robert Scoble on Corporate Blogging
• Market Watch writes The Latest Report “Blogging and Other Social Media” Offers Practical Guidance on Using Social Media as Well as the Risks Associated With It.

General Tips

• 10 myths of blog marketers debunked by the InQuistr.
• Master New Media presents How To Blog: A Beginner’s Blog Publishing Guide
• Pro Blogger writes The Power Of Collaboration In Today’s Blogging World – 10 Reasons to Find a Blog Buddy

Google Page Rank and SEO | Traffic

• For a little humor: Make it Sing on Youtube.
• A Blogger Blog on Search Engine Optimizations.
• Toba Blog writes Feeding search engines meat

Microblogging

• Twitter Tips and Tools presented by Wordpress Easy as 1,2,3.
• Thomas Umstattd Jr. looks into Twitter & Micro Blogging (New Media Monday)
• Search for Blogging posts Stream Your Life with Microblogging
• Mint Blogger writes How To Loose Your Twitter Followers
• TwiTip gives 11 Ways to Use Twitter to Help Your Site Go Viral

Social Bookmarking/Networking

• Digital Labs says Don’t Believe these 10 Social Media Myths.
• SEO Snack wonders Is Social Bookmarking Still Effective?
• Li Biz Blog asks How social are you?
• Daily Blog Tips on Tip’d: Social Bookmarking For Financial Stuff

Buildify hosts a weekly carnival. Blog owners with professional blogging posts should consider sending a submission into the Carnival of Corporate Blogging.

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