When it comes to trying to promote your business in an organic way, corporate blogging is possibly the best tool that you can use. This is one of the easiest ways to implement SEO on your site with little effort and a blog has the added benefit of being incredibly powerful in other areas as well. Let’s take a look at just a few of the ways that a corporate blog can work to produce great SEO results.

1. More content equals more discoverability.

Each blog post you make works in your favor with search engines. You’ll be covering more topics, using more keywords and giving search engines more to index. This will result in higher rankings on a wide variety of topics and will make it easier for new customers to discover your blog. Most search engines index blogs regularly and it’s very easy to nab that top spot when you are using this technique.

For example, let’s say that your company specializes in the sale of tennis rackets. You post a blog about Wimbledon. Your blog post gets ranked with this keyword as well as several others for the industry. Now, when someone does a search for Wimbledon, that blog post of yours is going to show up in the results. You’re reaching someone that is already interested in tennis and providing them with a resource that they can really use.

2. Frequent content = more frequent indexing.

Search engines use spiders to index web pages. Pretty much every site out there will get indexed at least once, but only those that update on a regular basis will get frequent indexing. By publishing a regular blog, you will start attracting those spiders on a daily or weekly basis. This means that instead of having to wait for six months to roll over until the spider comes back around, your content will be indexed almost immediately.

3. More pages = more search engine interest.

Most corporate sites are pretty static and cover the usual general information about a company. That’s not very interesting for search engines that are looking for dynamic content that people want to read. By adding more pages that cover several different topics, you are just making it so much easier for these spiders to want to add your content.

In addition, instead of the usual 5 to 10 pages for a site, you’ll be building up several every month. This just increases your chances of getting a better ranking and being able to have your pages show up with many different keywords.

When you’re starting a corporate blog it is a good idea to hire someone that has experience in handling SEO. When you get started on the right foot with a service that knows how to optimize your blog for the best results, you will see much quicker results and your blog will begin attracting more attention on a regular basis. A blog is a powerful tool, but only when it is used correctly.

Photo Credits: 1

Originally posted 2008-06-20 05:11:17. Republished by Blog Post Promoter

• Why Corporate Blogs Are So Important When it comes to reaching out to your customers or building up your customer base, a blog is a very powerful tool. Unfortunately, many companies do not take advantage of these benefits and they are missing out on some very powerful marketing techniques that are not only cost effective but......
• Easy Ways to Increase Organic Visitors to Your Corporate Blog In many people’s opinion, organic traffic is the best. It’s free, it’s targeted and nine times out of ten, you’ll get a much better response, whether it’s for a company promotion, getting readers to your blog and building up solid relationships. Let’s take a look at just a few easy......
• What Subjects Should You Cover? Choosing subjects to cover in your corporate blog is a lot like choosing the concept behind your corporate blog in the first place. When you decided to create a corporate blog, you probably had a pretty clear idea of what your main intention would be in writing for that blog.......
• Corporate Blogging Demystified For some, the premise of corporate blogging is a bit strange. It’s hard to know when a corporate blog may be right for you and it’s also difficult to know just what you’re supposed to do with one. Here’s an easy guide to help you get your blog started the......
• Find New Customers Through Search Engine Optimization (SEO) You've got a website... Fantastic! Are customers finding you? Without a blog or advertising program, probably not. Having a telephone number is not very helpful if you aren't listed a phone book (or online equivalent). The website is the same way - except that the "phone book" has been replaced......

• Seo: 6 Steps To Help You Avoid The Search Engine Blackball Search engine optimization refers to techniques and methods to get your page ranked high on web search engines. Unfortunately, many webmasters use unprincipled or deceitful means to make their way to the top of their ranking. While ‘black hat’ methods may get you quick and easy results, getting caught (which......
• 7 Things You Need To Do To Maximise Your Blog For The Search Engines - Important Tips Optimizing your blog for the search engines is crucial! There are so many different blogs out there that you'll quickly sink to the bottom if you don't optimize. Follow these seven tips and you'll be well on your way to high rankings.If you would like to know if its possible......
• Blog Search Engine Optimization Blogging has become a truly popular form of media for the sharing of ideas, the facilitation of communication and other methods of collaboration on the internet, and as a result it has generated a great amount of interest and buzz traffic to all kinds of different website. When it comes......
• Tips For Bloggers In today’s post, we discuss tips for bloggers that cover writing and optimizing for search engines.  Getting this combination correct can result in highly beneficial results for any and every blogger! Tip #1: Write the best possible content each time you post, even if you post every day! “Post to......
• Search Engines Love Page Title Yumminess What is displayed in the title bar of the web browser when a web page from your website is accessed?Is it index.html?Not very yummy for the search engines.The key point behind onpage optimization is making a web page ready to be consumed by a search engine. Search engines want......

Listen to corporate blogging evangelists long enough and it’s easy to start thinking that success is going to fall out of the sky and bonk you on the head. However, spend a few weeks implementing all of their techniques and you may end up wondering whether or not all of this hard work is worth the effort. Before you fall into this trap, and give up, it is important to decide whether or not corporate blogging is worth the effort.

As with any good marketing plan, corporate blogging takes time to implement. It is vital to develop smart expectations, and realize that in order to achieve them, you will have to put in a measure of work. While there are a few success stories of corporate bloggers that were instantly successful, it takes the average blogger more than six months to start to see results. If you are not willing to wait that long, you may want to rethink your position.

Let’s look at this problem logically. First, you have a problem – you need to promote your company or products and you have heard that corporate blogging is a great way to do that. The solution is setting up that blog, working hard and being patient. The results can vary widely, based largely on your niche and how much effort you put into implementing the solution.

Corporate blogging is not for everyone and there are some businesses that are not well served by this type of marketing. Realizing that your results may not be nearly what you hoped for is a bitter pill to swallow, especially if you have just spent the last six months of your life slaving away at your blog.

So, is corporate blogging really worth it?
The answer varies on many factors, namely: How much time are you willing to put into the effort, How well you plan to promote your efforts and whether or not you can effectively reach your audience. If you understand this going into your corporate blog, it is easier to develop a solution that will ensure that all of the effort you are putting into this is worth it.

You can work for months on a blog, but if you are not promoting it, if you are not writing posts that readers care about, you are wasting your time. You can wait months to see results from heavy promotion, constant writing and tweaking of your efforts, but if it results in increased sales, it is definitely worth it.

Check the hype at the door and look at corporate blogging logically. It is a powerful tool – but only when implemented, used and promoted properly. Fail in any one of these three categories and you may just be wasting your time.

The best solution for many budding corporate bloggers is to read through case studies of other companies and their blogging efforts. You can learn from their mistakes, develop a more reasonable expectation of results and work to implement the necessary ingredients for your success.

Photo Credits: 1

Originally posted 2008-10-20 05:25:31. Republished by Blog Post Promoter

• Building a Better Brand With Corporate Blogging If you are looking to build up your company’s brand, one of the easiest ways to achieve this is through corporate blogging. There are numerous success stories out there about how a blog helped create a huge fan base for a company and helped them increase their sales and brand......
• Frequently Asked Questions about Corporate Blogging If you are completely new to blogging, you may find that you have a lot of questions and at times, it can be hard to find the answers. We’ve compiled the most common issues facing new corporate bloggers and supplied the answers to these problems below. 1. Is this going......
• Corporate Blogs to Model Yourself After Forrester Research recently compiled a review of ninety different Fortune 500 blogs, and found most to be lacking the proper amount of stimulation. Sadly, two things of these corporate blogs barely ever received any comments, 70 % of them stuck completely to topics of their business without ever straying, and......
• Some Good Corporate Blogs It has become popular for businesses and companies of all types to express interest in creating a business blog so that they can better communicate with other companies, their customers, and a variety of other target markets out there. By looking at what corporate blogs are doing it right, and......
• Trackbacks for Corporate Blogs Explained If you are just getting started in the world of corporate blogging, you are probably already aware of the fact that there is a lot to take in, and plenty for you to learn. One of the concepts that you need to understand when turning your corporate blog into a......

• Learn Step By Step - How to Install CaRP and Grouper Evolution Learn Step By Step - How to Install CaRP and Grouper Evolution By Syed Amaan Ahmad CaRP and Grouper Evolution (V4) are here after a great revolution. Now, you can easily use this software for your comfort. You do not have to run after expensive and complicated software in order......
• Develop Your Own Web Traffic The greatest problem facing any web marketer is the ability to create and maintain a constant stream of highly targeted, ready to buy, potential customers to their website day after day. These potential customers, let’s call them web traffic must be continually generated if the website owner is to have......
• Habits of Six-Figure Bloggers Usually, when I hear someone talking about how easy it is to make money blogging, they make it sound as if the whole process is incredibly simple. However, while there are bloggers that do make six-figures using blogs, the majority of bloggers are struggling to make even a few hundred......
• Net Worth Update - July 2007 It's the middle of the month so it's time to review my net worth. Last month, my net worth grew from 183K to 193K, so I was expecting a bit a retracement. However, as I followed the stock markets this month I realized that the results for this update should......
• So You Want to Be a Blogger Series Roundup? About six months ago I started putting together a "Be a Blogger" series of posts that recorded some of my thoughts on starting a blog, writing for the web, etc.  As I said in the inaugural post, I'm certainly no expert, but felt perhaps others interested in blogging could learn......

When you first start your corporate blog, it can be pretty exciting. You’re all charged up about the benefits you’re going to be reaping and the sales you’ll be making. After a few weeks of this however, this newness tends to wear off. If you didn’t luck out and gain instant success with your blog, it can feel like it’s just you and the crickets. While no one wants to waste time and resources, it is important to give your corporate blog enough of a chance to make it, and that means sticking with it, even though you may be completely fed up. Here are some tips to keep you going.

1. Set up a posting schedule and stick to it every day.

Once it becomes routine, and you realize that posting really only takes a few minutes, it is easier to keep the habit. Try making your morning coffee time your corporate blog time too, or find ways to combine your posting time with something that you enjoy. If necessary, set up a reward system so that you treat yourself for every post you make. Your blog won’t stand a chance if you abandon it, so you’ve got to keep at it until something happens.

2. Set realistic expectations.

Very few blogs make it overnight, and less than 2% of all blogs are actually runaway hits. It is vital to go into this project knowing that the returns may be smaller than you expect. You will need to give your blog at least six months to develop a steady audience. If after that time you have not seen any measurable results, it will be time to reevaluate your options. Until then however, stick with it.

3. Find new ways to get excited about posting.

Every single post you make on your corporate blog does not need to be a well thought out missive. Try putting up polls instead, or reference an interesting article that you saw. By finding new things to talk about that are related to your industry, you can keep that forward momentum going.

4. Put a face on your audience.

Corporate blogging is all about putting a personal face on your business, but this works both ways. It can be pretty difficult to get excited about posting when you feel like you are talking to a brick wall. To keep your energy up, imagine that you are writing to a friend. Envision this person and write your posts as though you were having a conversation with them.

This has the added benefit of making your posts more reader-friendly and more engaging. Try it and see if you don’t notice a difference in your attitude.

5. Don’t set yourself up to fail.

If you find yourself grumbling about “no one is going to read it anyway,” stop right there. Defeatist talk will only get you defeat. You’ll need to keep a positive approach going and give yourself time to succeed. It will happen, if you apply yourself.

Photo Credits: 1

Originally posted 2008-09-29 05:37:55. Republished by Blog Post Promoter

• 2 Other Options for Corporate Blogs When it comes to corporate blogs, many people think of just the standard blogging format and they are afraid to break out of the box. However, there are quite a few options that will help bring your blog to life and may even make it easier to get your message......
• 5 Tips on Corporate Blogging for Companies Right now, one of the best ways to reach out to your customer base and increase brand recognition is through the use of a corporate blog. However, many companies aren't sure where they should start and how they can take advantage of this trend. Here are some tips that make......
• Talking To Not At Your Readers Many corporate blogs fail simply because they strike a wrong chord with readers. If you want to use your blog to increase traffic and sales and improve your relations with the public, it is vital to develop a technique that will allow you to talk to your readers, not at......
• Live Corporate Blogging As corporate blogging maintains a stronger foothold on in many industries, companies are seeking ways to take their efforts to the next level. If you're interested in growing  your blog's audience and you want to engage your readers, you may want to consider trying a technique known as live blogging.......
• Getting Into the Corporate Blogging Habit As with any task, developing effective habits can mean the difference between success and failure. Many first time corporate bloggers don’t take the time to develop good blogging habits and as a result, they don’t do as well as they should. Here are some tips to help you get into......

• Time To Cry Uncle I covered my puts on WCI today. Carl Icahn put in a bid for $22 a share when it was trading at $19.80 yesterday. So in today's market where every was down, WCI was up 15%!!I had enough second guessing the home builders. The real action was in the Lending......
• Marketing Lessons I learned from the Great Recession Image by DavidErickson via Flickr The marketing lessons I learned from the great recession are probably applicable to any business. You may already know these but there might be a marketing jewel or two in here for everyone. So let's get to Lesson #1: Have a Serious Emergency Fund......
• 5 Ways You Can Save Money on Gas. There is no denying we are in the middle of a major gasoline crisis. It seems the price of gasoline rises every single day and there is no apparent end in sight. If you’re like me you’ll stop and get gas even if you don’t need if the station is......
• Ruin Your Credit Fast, pt1 Granted, there are a wide variety of different ways that you can ruin your credit over time, but do you want to know what the quickest and most dangerous ways are? Here are five ways that you can quickly and effectively destroy your credit. 1 - Break your budget. Sure......
• Thank You, Readers! Blogging has been worth it because of you.  Seriously. As cliché as it may sound, I sincerely appreciate all of you who have stopped by to read, visit, or comment.  You have made my blogging experience all the more fulfilling. When I began Nutrition Fitness Life, little did I know......

The first two part of this series discussed a semi-recent post made by Matt Cutts, that covered a few things that corporate bloggers need to know. The last point that we’ll cover in this series is what Matt had to say about blogging angry. There is some very powerful information and insight in his post, and we felt it deserved to be expanded upon in greater detail.

Business owners and corporate bloggers are human, and as such, we are subject to emotions. It is easy to get angry and fire off a few heated blog posts. What is not easy is to undo the damage that has been done. While you may be able to delete a bad post off of your blog, you’ll never be able to delete it from your reader’s minds. Posting angry is something that many of us have been guilty of in the past, but few stop to think about how this can affect them in the future.

The urge to vent to your audience and receive a few pats on the back can be very strong, especially when you’ve had a bad day. Whether you feel you have been treated unfairly, or a competitor is giving you a hard time, it is all too easy to lash out on your blog. This rarely works out the way that you plan however, and unless you want your blog to be associated with your rants, there are a few things that you need to do first.

1. Think before hitting the publish button.

As Matt suggests, never fire off a post and hit publish right away. You need to walk away from the situation for a few minutes to get a better perspective. In fact, after you cool down, you may wonder why you got so upset in the first place. If you haven’t hit post, no one will be the wiser to your problem or your outburst.

2. Think about how your readers will react to your post now – and how future readers will react to it.

You’d be surprised at what gets indexed by search engines. Let’s say that you fire off an angry post, and then forget about it. Six months from now, someone searching for information about your company stumbles across this post in a search. The first thing they see about your company is an ugly rant – what impression do you think that will give? You’ve got to look at the big picture, which isn’t easy when you are upset. That’s where the first point comes in.

3. Will the post tarnish your image, or the image of your company.

It’s one thing if readers think you are a blowhard, but how will that trickle down to your company? You are representing the face of your company through your corporate blog. Do you really want the public to see that face when it’s angry? Think about the consequences before you post, and remember that you are responsible for how others view you in many cases.

Photo Credits: 1

Originally posted 2008-11-21 05:19:17. Republished by Blog Post Promoter

• Is a Niche Blog Right For You? If you’ve been considering starting a corporate blog, but you’re not quite sure that your company is ready yet, there is still a way that you can get your feet wet and start taking advantage of what a blog can do for promotion. Instead of closely defining a corporate blog......
• When Companies Blog - The Good, Bad and Ugly Side of Corporate Blogging Although corporate blogging can be a powerful tool, there is a time when it can get pretty dicey. Without proper management, a blog can be a disaster that can end up ruining your corporate image. Let’s take a look at three examples of the good, bad and ugly in the......
• 7 Reader Friendly Corporate Blogs Tips You want your blog to be engaging, but that may not always be easy. Here are some great tips on how to keep your corporate blog reader friendly. 1. Pick your design well. One of the biggest problems for corporate blogs is design. You can need to make sure that......
• Are You Utilizing Your Corporate Blog To its Full Potential? If you are running a corporate blog and you feel that you do not have the customer base and the blog is not doing well, you may not be using the blog to its fullest potential. There are a few areas you need to examine to evaluate your blog to......
• Positive Qualities for a Corporate Blog Do you know what qualities your corporate blog should incorporate in order to get the most out of it? Do you know what people are looking at when they determine whether or not they want to keep reading a specific business blog? The following is a look at some of......

• Hmmm.. if it takes 28 days to build a habit, why does it take 5 to break it? So... from March 1st to May 14th, I did a blog post every single day. On the 15th I got sick and didn't post for 6 days. I then announced I was back, prepared 3 posts in advance... and stopped again! Instead of not being able to relax til my......
• Holiday Camping Tips /caption]Camping trips in mountains, forests and beaches is a great group activity for all ages. The experience of sleeping, cooking and eating out in the open is a great way to explore the outdoors. Camping require more equipments and preparations compared to many other outdoor activities. Some examples of the......
• Popular Types of Blog Posts If you own and write in a blog, then you probably understand the importance associated with keeping your blog really fresh and ensuring that your blog audience is completely interested in what it is that you have to say. It can be relatively challenging for people to come up with......
• Bring Your Weblog to Life with Video Blogs Perhaps you have not noticed that there has been a tremendous explosion in the way of online media, especially throughout the past couple of years. Now that hosting and bandwidth are becoming significantly less expensive, and because publishing tools are becoming better, simpler and cheaper, it has never been easier......
• Types of Popular Blog Posts If you own and write in a blog, then you probably understand the importance associated with keeping your blog really fresh and ensuring that your blog audience is completely interested in what it is that you have to say. It can be relatively challenging for people to come up with......

This book claims to be the definitive guide to corporate blogging, so we were pretty interested to see what it had to offer. Right off the bat, the forward, which was written by Bob Lutz of GM (a corporate blogger) got our attention. It’s always nice to see books written by and for the intended audience, since this tends to produce a book that gets right to the point and manages to hit all the right notes.

Weil’s writing style is very conversational, which is very well suited for smaller companies that may not be all that up to date on the technical jargon or for those that are simply looking for a quick explanation that cuts through the hype. Readers expecting a highly technical tome would probably be disappointed, since the intended audience is really those who are not already into blogging, but looking for ways to help their company.

The author has been quite a celebrity in the corporate blogging world and has been credited with really explaining to the masses what this is all about. Her numerous television appearances and her own site have served as great education and the book really takes it to that next step. Inside, she answers all of the questions that a beginning corporate blogger may have, making it seem quite easy to get started.

By breaking down the entry barriers, Weil is making it much easier for anyone to start their own corporate blog. We appreciated the up-beat tone of the book and the way that she really presented her information without talking down to the reader. As the experts that got advance copies of the book stated, this can easily save you five to six months of heartache and get you started off on the right foot.

That is what really matters in the world of corporate blogging and for that, we give Weil high praise. She could have gone a little more in depth on a few topics, but overall, we found that the book was an easy read that got the job done. It isn’t probably a good book for those that already have a pretty good grasp of the technicalities of running their own blog, but it is very useful for those just starting out.

By getting through all of the stuff that can doom a corporate blog to failure and showing small and big companies how to go about corporate blogging the right way, Weil has performed a very important service. We highly recommend this book to anyone that is just starting out, especially if they are completely new to corporate blogging as a concept and as a means of reaching out to your customers. It was a quick read, and did exactly what it said it would. Anymore, that is a rare combination, especially when it comes to business advice books. It is well worth the time and is certainly a good reference book that you can go back to time and time again.

Originally posted 2008-08-15 05:47:50. Republished by Blog Post Promoter

• 5 More Tips for Corporate Blogging A lot of the most common tips for corporate blogging are obvious now, and are becoming stale for that reason. But does that mean that we know everything that we need to know about getting a good corporate blog started? Here are five new tips for corporate blogging that have......
• Are You Using Social Networking Enough for Your Corporate Blog? In this day and age, if you want to get the most out of your blog, then you need to do more than simply write in it. Many bloggers are finding that they can get a lot more out of their corporate blogs if they choose to combine their blogging......
• Corporate Blogs Don't Have to Fail One of the main problems facing corporate bloggers is that is all too easy to crash and burn. One controversial post is all that it takes to ruin your company’s image. There are many reasons that corporate blogs fail, but there are also solutions out there to ensure that this......
• Facilitating Conversation for Better Corporate Blogging Content One of the biggest facets of corporate blogging is the facilitation of conversation, but facilitating communication, community and conversation is not limited to boosting traffic or boosting sales, because it can also allow you to come up with new ideas for content. If you are looking for new ways to......
• Ten Tips for Better Corporate Blog Traffic pt 1 Unless you went out and purchased an already established blogs, the chances are that you just recently launched your blog with only a single loyal reader, your own self. Maybe you received a few hits a couple of days later when you began to tell the people you knew about......

• Professional Strategy of Making Money From Your Blog So far making money from your blog is a hot topic for many years. In fact, every one running a blog will write at least once about this topic. That means it is a common fact or a well know topic that every blogger is aware. Today, we are also......
• 10 suggestions for better writing I may or may not have any particular professional skills, but one I have is writing. The audit/consulting profession that I’m in requires a lot of very dry technical writing that has almost evolved into its own little niche language. Sentences like “ensure that the failed control has been tested......
• Get Paid to Blog (And it Doesn't Involve Adsense) Many people are jumping on the blog band-wagon.  Every day, hundreds of blogs are started by new writers, or writers who have just discovered the art of a weblog (the actual term for blogging).  While most people start out writing on a blog because they have something to say and......
• Tips for Writing a Successful Blog One of the biggest keys when it comes to keeping a successful blog is to provide content that is perceived to be exceptional. The following five tips are designed to ensure that the blog posts that you write are getting read, and also that they are encouraging your readers to......
• Curvalicious: A New Romance Line by Karen Jones, guest blogger and Promotions Manager for Accomplice Press.com Accomplice Press is proud to announce a new romance book line called Curvalicious. Here at Accomplice Press we love a good juicy romance and a few of us are vivacious, full-figured women, so we are extremely excited to......