Blogs are mushrooming at the speed of light in this day and age. For this reason, creating a blogging effort for your company can be extremely profitable and rewarding for your company. There is no real start up fees or set up fees that are needed, and starting a blog is quick and easy in most cases with so many free templates and ideas out there. The real key to creating a corporate blog and advancing your corporate blog effort is marketing your blog well, increasing your reader base consistently and effectively so that marketing your products, services and company will allow you to reach out to a large number of people all at once. Here are 8 key ways to create and advance a corporate blogging effort.

1 – The first step is simply to get started.

If you have no place to start, choose a free blog hosting service and begin there. Free blogging services are not the most ideal destinations for corporate blogs, but they do provide a sturdy foundation from which to build your corporate blog if you are just getting started.

2 – Choose a topic of focus that you are interested in, that you know about, and that you can write passionately on.

The topic that you choose is going to influence the keywords that you focus on, which will influence how search engines and searchers will find you on the internet.

3 – Update your blog every single day in order to make sure that search engine spiders and crawlers are constantly on the look out for your blog and its newest information.

Blogs that are updated daily are much more appealing to most readers, as they show that you are serious about the endeavor. If you do not update often enough, your blog will simply fall off the radar.

4 – In order to make a profit from your blog, you need to be able to generate a strong and powerful reader base as early as possible.

If you do not have enough people reading your blog, most advertisers will not want to work with you. Market your blog through every possible method to gain link popularity and a higher page rank for an increase in readership and advertising opportunities.

5 – Make sure that you are making an effort to keep track of site traffic.

This way you can determine your popularity online rather than giving up on your marketing effort. Analyze your traffic and you will better understand your strong points and your weak points.

6 – Do all that you can to gain an insight over what keywords are being searched for, and how people are or are not finding your blog.

Utilize your keywords right and you will have people coming back for more.

7 – Make your online presence even stronger by managing a network of sites or blogs on the same subject, but with different content.

8 – With each blog that you create, use a topic that will allow you to connect to your audience.

Keep your content short, easy to read and interesting and you will have an easier time interacting with your audience.

Photo Creedits: 1

Originally posted 2009-01-07 05:35:50. Republished by Blog Post Promoter

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Every week, new corporate blogs spring into existence, but many are doomed to fail from the start. How can you be assured that your blog is going to be a success? Follow in the footsteps of the leaders and learn from their mistakes! There are three main secrets to successful corporate blogging, that any business owner can implement. They are easy to follow and you’ll be able to start seeing the benefits right away.

1. Be Original.

This can be broken down into three main sub categories: Design, Content and Promotion. Let’s look at the first one, design. There are thousands upon thousands of free themes out there for most blogging platforms. That doesn’t mean that you should be using one. When you’re running a corporate blog, you don’t want to have the same theme as some crazy teenager that’s a little bit emo and a whole lot desperate. It gives the wrong impression. Spend the money to have a theme designed for you that is original.

Next, let’s look at content. Sure, it’s easy to lift content or use snippets of other articles that have already been published. But why would anyone want to read that? You’ve got to put yourself in your reader’s shoes. You may be busy and a blog post may be the last thing on your mind, but you’ve got to take that time to write an original post. It will pay off. Lastly, promotion. You’ve got to find an original way to get your site noticed. This means using social networking, PPC ads and having a great campaign that will get the attention of readers.

2. Be Prolific.

The best blogs are the ones that publish every day, and in many cases, more than once a day. Frequent publishing has many benefits. First, you’re giving your readers an excuse to come back more than once and to visit every single day. Second, you’re building more opportunities for search engine indexing. The best corporate bloggers take the time to really knuckle down and commit to producing lots of original content every single day. It does pay off.

3. Be social.

Today’s online world is social and if you’re not taking part, you’re missing out. Encourage comments on your blog, talk to your readers, not at them. There are many little ways that you can be social on your blog. We’re not saying drop that veneer of professionalism, but you’ve got to find a way to reach out to them. Remember their names, use social networking sites, leave comments on other blogs. These are just a few ways that you can be social and increase your readership.

If you’re not comfortable commenting on another blog, mention one of their more interesting posts. Chances are they’ll be thankful for the publicity and they’ll return the favor. This is an easy way to build up your blog’s readership and make some great contacts in the blogging world. Corporate blogging is a great tool, especially when it is utilized the right way.

Photo Credits: 1

Originally posted 2008-09-01 05:04:21. Republished by Blog Post Promoter

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Forrester Research recently compiled a review of ninety different Fortune 500 blogs, and found most to be lacking the proper amount of stimulation. Sadly, two things of these corporate blogs barely ever received any comments, 70 % of them stuck completely to topics of their business without ever straying, and sadly, more than half of them simply regurgitated press releases and other news that was already pubic. Because of blogs like this, the general consensus on corporate blogging has been that it is not really worth the time and effort, and this is a true shame because when a corporate blog is done right, it can actually have a tremendous value to the owner. Below is a brief list of some of the corporate blogs out there that are shining examples of what this activity can do for your business because they really “get” corporate blogging.

37 Signals –

You could consider these guys to be the poster children for corporate blogging, with more than one hundred thousand RSS subscribers and a blog full of advice and insight about design and business, editorials and so much more.

Adobe –

Adobe actually offers a large collection of different employee blogs, and many of them happen to be excellent reads. Because Adobe is allowing its employees to blog, it has given them the power to evangelize the company’s products through reviews, tutorials and advice without actually forcing them to talk only about these products.

Amazon Web Services –

Amazon’s Web Services blog is one of the greatest corporate blogs in existence, because it reads like the blog of Amazon’s greatest fan. The great mind because the Amazon Web Services blog is actually an evangelist for the company, but his blog posts read like they’re from someone who is really truly amazed by the things that people are building in Amazon’s suite of different web services every single day. This blog is a true pleasure to read, which is what corporate blogging is about.

Freshbooks –

Freshbooks seems to be taking the lead from 37 Signals, utilizing their corporate blog in proactive ways by sharing insights and advice into how they do things to create true fans out of their blog users and readers.

Lenovo –

Lenovo is a computer making company that has a collection of blogs, which prove in no uncertain terms that they understand what corporate blogging is all about. They post about their products, but also musings relating to business, life, design and technology. One of their best blogs, Design matters, is a must read blog for anyone who is into design, and can be found at http://www.lenovoblogs.com.

Southwest Airlines –

The Southwest Airlines company has a “Nuts about Southwest” blog that does not take itself seriously, but rather it blogs about the airline industry and the company itself with a really important personal touch that allows the company to produce interesting and enjoyable content with only a slight hint at seriousness.

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Originally posted 2008-12-29 05:47:09. Republished by Blog Post Promoter

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If you’ve been hearing a lot about the corporate blogging trend and wondering how you can make it work for your company, there are specific reasons that having a blog is very important. It really is worth the extra effort that goes into the creation and management of the blog, and you will have a whole new means of reaching out to consumers. Let’s take a look at just a few reasons why most companies need to have a corporate blog.

1. Provide the public with a human face for your company.

Most consumers view corporate entities as faceless behemoths that don’t care about the little guy. One of the easiest ways to dispel this myth is to reach out to the public via a blog. Personable posts and interaction with the public go a long way towards building your brand and attaching an image that your company really does care. Just make sure that you always use this feature to your credit and not against your company. It is as vital to learn how NOT to blog as it is to learn how to blog.

2. Open up the horizon for new customers.

In today’s internet world, it is all about discoverability. Whether you are looking for local or global business, blogging is a powerful platform that can make this happen. Most of the time, the discovery process is organic, through searching and through social networking avenues. This means that you don’t have to do any extra work to achieve discoverability, beyond posting and the proper promotion of those posts.

3. Build a stronger brand.

The key to brand recognition is getting your brand out there in the public eye as often as possible. The old fashioned method of doing this was quite expensive and it was difficult for smaller companies to play on the same field as their larger competitors. The blogging trend has changed this completely and allows for companies of any size the ability to get their name out there every single day.

You can look at each post you make as getting one step closer to becoming a household name. Readers rely on bloggers like never before and this is an incredible opportunity that your company should be taking advantage of.

4. Increase overall visits to your site.

As your blog readership expands, you’ll find that your site traffic will increase as well. If you’re hosting your blog on your site, this is natural, but you’ll also notice that your regular pages are getting more attention. As your blog gets indexed by search engines, it will be much easier for new customers to find you and you will notice an increase in overall visits. These are targeted visits as well, which means that they are worth a lot more than the average ad campaign can bring in.

These are just four simple reasons that blogging can work for any company. To get help with your blog to make sure it is a success, consider working with a professional management company that already knows the ins and outs of successful corporate blogging.

Photo Credit: 1

Originally posted 2008-08-11 05:22:29. Republished by Blog Post Promoter

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If you are looking for a way to grow your business but you don’t have a lot of available resources at your disposal, a corporate blog is one of the easiest means of accomplishing this goal. The set up costs are minimal and with the right management, you can easily achieve the same results with a blog that you would with an expensive ad campaign. The key is patience when it comes to corporate blogging. You won’t achieve instant readership but over time, you’ll be laying that foundation that will help your business grow exponentially.

One of the best reasons to start a blog is that it provides your company with a face that the public can see. Usually, companies are perceived as not caring about the little guy and generally being faceless. When you have a blog, you are breaking through that stereotype and allowing your customers a chance to see the real people behind the company. This alone is worth the effort of setting up a corporate blog. By becoming a personality, you will be creating brand loyalty without even trying.

Next, corporate blogging is one of the easiest ways to increase your search engine rankings and as such your discoverability. You need to make it easy for new customers to find you, and while your static site may accomplish this to some degree, you will be limited if you don’t add new content on a regular basis. Many companies just don’t have a need to keep adding content, but a blog can provide a means of accomplishing this without taking away from your overall site plan.

As an example, let’s say that we have a company that sells sports equipment. They’ve made their site and they’ve added their shopping cart and now there is nothing left to do. If they don’t have a lot of new products, their cart isn’t going to change and customers will have nothing new to see and little reason to keep coming back.

If this same company adds a blog to their site, they are providing their customers with a reason to visit the site every single day. This blog could be used in this example to discuss sporting events, the latest news as well as company updates. By integrating this into the products that the company sells, they can reach yet another goal. For example, let’s say that the company blogs about the Super Bowl. They can mention items from their football line in the post to give readers a chance to purchase related merchandise.

This is perhaps the best example of how easy it can be to grow your business with a corporate blog. It has all of the items necessary for success – Frequent content, related merchandise and a personable approach.

To make sure that your blog succeeds and contains all of these elements, it is a good idea to work with a blog management company that specializes in guiding companies towards having the perfect corporate blog.

Photo Credits: 1

Originally posted 2008-08-01 05:40:36. Republished by Blog Post Promoter

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