There is a lot of controversy over which blogging platform is ideal for corporate blogs. With so many schools of thought on the matter, it can be difficult to figure out which one you should be using. We have two main favorites, Blogger and Wordpress, and both are very well suited to corporate blogging.

The two main benefits of both of these platforms is that they are incredibly easy to use, and incredibly search engine friendly. That solves a lot of problems right there. While we typically don’t recommend free services for corporate blogging, now that Blogger allows you to attach your own URL to your Blogger account, they’ve moved up in our estimation.

Basically, if you don’t want to go through the trouble of using server space for your corporate blog and you need a publishing platform that is literally idiot proof, then Blogger is ideal. It has many of the same features as Wordpress, and since it is owned by Google, you’ll have a pretty good chance of getting a good ranking as long as you keep publishing quality content.

For corporate blog owners that need a little more control, Wordpress is our natural favorite. There are thousands of customization options that are available and it is very easy to get started. With the right plugins, you can make a very advanced site without breaking a sweat, and you’ll be optimizing your content at the same time.

While there are other platforms that work well for corporate blogs, we really prefer Wordpress for two main reasons:

1. Smaller learning curve.

Wordpress takes less than five minutes to install, even if you have no prior experience. Everything is spelled out for you in the dashboard for your site and publishing is incredibly easy. With the right configuration you can easily build a very popular corporate blog without any effort.

2. More options for optimization.

There are thousands of plugins for Wordpress that are designed to help you manage comments, optimize your content, take advantage of SEO trends, and keep everything running smoothly. These are all easy to install and use and most require very little interaction on your part.

The bottom line is that not everyone can afford to hire a web designer or programmer. Either one of these solutions is absolutely free to use and in most cases, they are more capable than the platforms that actually do cost money. For those that need to get a quick start and do not have the time to learn HTML, PHP coding and basic blogging set-up, you can’t go wrong with either of these platforms.

Try setting up a sample account on Blogger, or install Wordpress on your own server and play around with them for a few minutes. Chances are you’ll be able to get the hang of it immediately and you will be well on your way to becoming the owner of a successful corporate blog that is completely tricked out and reader friendly.

Photo Credits: 1

Originally posted 2008-10-01 05:55:30. Republished by Blog Post Promoter

• Facilitating Conversation for Better Corporate Blogging Content One of the biggest facets of corporate blogging is the facilitation of conversation, but facilitating communication, community and conversation is not limited to boosting traffic or boosting sales, because it can also allow you to come up with new ideas for content. If you are looking for new ways to......
• Building a Better Brand With Corporate Blogging If you are looking to build up your company’s brand, one of the easiest ways to achieve this is through corporate blogging. There are numerous success stories out there about how a blog helped create a huge fan base for a company and helped them increase their sales and brand......
• How to Get Readers to Delve Further into Your Corporate Blog Deep linking is a practice that many corporate blog owners do not practice, mainly out of fear that a reader will miss the front page of the blog, and possibly the advertising that is located there. However, deep linking, when used properly, can actually be very beneficial. When you are......
• Professional Blogging Roundup - Twitter Tools and More Welcome, welcome. Here's another roundup of what's going on around the blogosphere on blogging. Lots of Twitter tools and tips in this edition, be sure to check them out. Corporate Here are some Blogging Tips For Business Owners over at Best News Small Business Today. CIO Insight presents Robert Scoble......
• Nike Blog Review This is a review of the Nike Blog at inside.nikebasketball.com Every few days, Nike updates their inside.nikebasketball.com blog. The posts they provide are relevant for the fans of Nike, and they write in a very well written and interest keeping manner. Despite this, the blog is very difficult to find......

• Blogging with WordPress With the rise in popularity of blogs and blogging, people will want to know more about it. One reason for this is a blogs interactivity. Visitors can read the articles and leave comments thereby leaving their input to the article as well. Well written or controversial articles can have hundreds......
• Top 25 Great Online Services Online Services Blogger Widgets [/caption] Many people think that Blogger lacks in all of the extra goodies you can add to other platforms like WordPress, but it simply isn’t true. By using widgets you can customize your blog as much as you like by just adding little snippets of code to the sidebars. Allow......
• Using Blogger is a Mistake Blogger is one of a number of different blogging platforms out there, but it is not the most ideal way to go for most blogging purposes. While there are benefits to using blogger when you are just starting out when it comes to blogging, using blogger is a mistake later......
• Top 100 Tools and Themes for Blogger [/caption] WordPress receives a lot of love from the blogging community, but Blogger.com is still a perfectly viable blogging platform for the majority of people. In an effort to help those devoted Blogger users, we’ve gathered up the best of our lists about tools, themes and shortcuts for your preferred......
• What is the Difference Between Blogging and Content Writing? Sometimes it seems like articles and blogs are so similar to one another in content that it can be difficult to tell what the difference is between these two types of written media. Blogs tend to have more leeway, and follow a completely different structure because they can be short......