Why do some blog instantly become hits, while others languish without a reader to be found? Although the subject matter can play a big role in popularity, a lack of readership can be attributed to a lack of style in the blog. Since there is so much competition out there, you’ve got to work on creating a special hook that will keep your reader’s interested. This is the key to developing a corporate blog that will get noticed. Here are some tips on how to pick the right style hook for your blog.

1. The Funny Hook –

If you are a naturally humorous person, don’t be afraid to let your sense of humor shine through your posts. Granted, this is not the place to share off color jokes, but if you have a talent for wry, dry or witty writing, your blog can be a great outlet. If you can make people laugh while they are reading a corporate blog, that is a big accomplishment. Readers remember funny blogs right off the bat and they’ll want to return often to make sure they get their daily dose of funny. However, if you do not have a flare for comedy, this is not the best hook to use. The key is knowing whether or not you have the talent for being truly humorous. If not, there are plenty of other hooks that you can use.

2. The Newsy Hook –

This is the perfect hook for those that may have a drier writing style or for those that don’t feel comfortable cracking jokes all the time. If you have the time to spend monitoring news and breaking it on your corporate blog, you can develop a very devoted readership. It’s best to stick with news that is related to your corporate sector, but there may be times when you can push the envelope a little bit. Many blogs have taken off after they covered one item that was very popular. The readers will stick around if they like your style and the information you cover.

3. The Controversial Hook –

This hook should be used with care and only by those that are masters of PR and capable of handling controversy. The blogs that use this hook are probably the most popular, but there is a fine line to walk here. If you are worried about your company getting dragged through the mud, or if you have a board that you have to please, it’s best not to use this hook.

These are just a few examples of hooks that you can use to start creating that relationship with your readers. If none of them fit, then just let your personality shine through your posts. Being friendly and open can be a hook on its own and may actually create better results than all three of the above hooks combined. The secret is finding what works for you and your readers. Once you’ve got that down, the sky is the limit.

Photo Credits: 1

Originally posted 2008-09-03 05:20:38. Republished by Blog Post Promoter

• Social Media and Your Corporate Blog Do you want to utilize social media to the best of its capabilities with your corporate blog? Here are ten secrets that the best social media users are utilizing in order to boost the capabilities of their blogs and other websites. 1 - Do your research! Why? Because every single......
• Do Your Posts Provoke an Emotional Response In Your Readers? Although writing for a blog is a bit limited in many cases, that does not mean that your posts shouldn’t invoke some sort of emotional response from your reader. This is the true key towards developing a devoted readership and sadly, many blogs fail to pass this test. While it......
• The Secret Power of Blogging By Bruce Brown If you have been thinking about jumping into the world of corporate blogging, but you’re not really sure if it’s right for you, this book may push you off the fence. This book does a fantastic job of explaining everything you could ever need to know about running your own......
• Who Are You Blogging For? Knowing Your Audience. Once you have made the decision to write a corporate blog, then you are definitely on the right path. However, one of the most important considerations that you need to make when planning for your corporate blog is this: Who are you blogging for? There are two different facets to......
• 9 Great Tools to Make Corporate Blogging Easier Here are nine ways to make corporate blogging even easier for you. Writing your blog should be enjoyable and fun, rather than just a task you have no interest in doing. These some really great tools should help make blogging more fun and enjoyable for you rather than a chore......

• 5 Elements for Successfully Writing a Blog When you finally make the decision to begin writing a blog, it is likely that you are going to want people to actually come and visit. If you want to begin writing a blog that is actually going to have a solid chance of being successful, then the following five......
• Copywriting Tips For Bloggers Who Hate Writing Online copywriting, contrary to what some may say, is not some mysterious ancient code you must decipher before you get good at it.  Quite frankly, I don't see what all the hoopla and fuss is about writing copy online. Although online copywriting is different in many ways then print media,......
• Tips for Blog Visitor Retention Today, having a blog on the internet is just about as common as having an e-mail address. E-mailing and blogging actually share a number of the same purposes, such as that they are allowed to spread ideas, provide people with information and to promote online businesses. Blogs originally served, however,......
• Should Authors Own a Blog? I have two thoughts on this subject. The first is of course! The second is heck no! In the end I decided to put together some pros and cons discussing the matter. Feel free to jump in with more ideas! 5 Pros for Authors Owning a Blog: You are......
• Write For Free From Broke Do you have your own blog and are looking for more exposure?  Maybe you don't but you're a good writer and you're looking for a place to share your ideas?  Well, Free From Broke is looking for talented writers for guest articles. I want to keep up producing quality content......