June 13th, 2013 — blog design, platform
There is a lot of controversy over which blogging platform is ideal for corporate blogs. With so many schools of thought on the matter, it can be difficult to figure out which one you should be using. We have two main favorites, Blogger and WordPress, and both are very well suited to corporate blogging. The [...]
Continue reading → Is WordPress or Blogger Right For Corporate Blogs
June 9th, 2013 — blogosphere, links, web traffic
Most people understand the basics when it comes to blogging or corporate blogging, but unless you have been trained in SEO, you probably do not understand what goes on behind the scenes. For example, are you aware of how backlinks are vital to the success of your corporate blog? If you are wondering how backlinks [...]
Continue reading → How do Backlinks Help Your Corporate Blog?
May 17th, 2013 — audience, bloggers, blogosphere, Buildify, customer trust, marketing, search engine, seo
Blogging has become an extremely popular activity for businesses, and it also has created a very important impact in other circles as well, including an activity for the political scene as well as for ordinary individuals as well. Google purchased Blogger in 2003, and ever since, blogging has continued to grow at an exponential pace. [...]
May 11th, 2013 — content, search engine
When it comes to trying to promote your business in an organic way, corporate blogging is possibly the best tool that you can use. This is one of the easiest ways to implement SEO on your site with little effort and a blog has the added benefit of being incredibly powerful in other areas as [...]
April 10th, 2013 — blog design, keywords, planning, post design, promotion, search engine
One of the things that many corporate blog owners do not consider is a name for their blog. Many make the mistake of simply using the format of “Company Name’s Blog.” This is great to a point, but you’ll be missing out on some great ways to promote your blog. In addition, having a catchy [...]
Continue reading → How to Pick a Name for Your Corporate Blog
April 4th, 2013 — comments, goals, keywords, links, networking, search engine, statistics, web traffic
If you have ever felt like you were blogging to a wall, you know how difficult it can be to engage your audience. During the first few weeks or even months after starting your own corporate blog, there are going to be dry periods where you are writing for a handful of people. This is [...]
February 2nd, 2013 — customer base, search engine
You’ve got a website… Fantastic! Are customers finding you? Without a blog or advertising program, probably not. Having a telephone number is not very helpful if you aren’t listed a phone book (or online equivalent). The website is the same way – except that the “phone book” has been replaced with the search engine (with [...]
Continue reading → Find New Customers Through Search Engine Optimization (SEO)
January 30th, 2013 — blog reviews, Buildify
Reading and reviewing corporate blogs from other companies is a great way to learn a little bit more about your own blog. Microsoft has a large community of blogs, and a wide variety of bloggers writing in numerous blogs within this community. There are a number of employee blogs in the Microsoft blog community, which [...]
