Running a corporate blog can be quite time consuming, especially if you are new to blogging. Here’s a brief idea of what you can expect in terms of actual work and the time it will take to build a successful blog. The initial stages will be much more time consuming than the maintenance stages, but this should give you a good idea of what you can expect.

Setting up a Blog Site.

This can take a few days or longer, depending on the type of software you will be using and your design customization needs. Most people prefer to hire a designer to handle this, especially if they don’t have their own IT department. There will need to be a few days set aside for bug testing as well, to make sure that everything goes smoothly. Certain features for RSS and social bookmarking will need to be added, but these should not take too long to implement.

Writing Posts.

Depending on how fast you type and how well you’ve thought out your posts, writing each one may take a few minutes or a few hours. It’s a good idea to get a topic list together ahead of time to make it a lot easier when you have to write. This is very useful if you find that you have occasional writer’s block. You’ll just be able to refer to your topic list for some inspiration.

You will also need to decide how many posts you want to make per day as well as per week. Posting at least once daily can greatly increase your chances of a top search engine ranking and the more you post, the better off you will be. However, you will need to take into account the time for each post when scheduling this.

Managing Comments.

If you are allowing comments, but you need to moderate them, you will need to set aside some additional time for their approval. Again, this can take a few minutes or a few hours, depending on how popular your blog is. If you’re dealing with a lot of spam comments that need to be deleted, this can further stretch out how much time you’re spending.

Promotion.

Lastly, you will need to take some time to promote your blog, either on your site or by submitting stories to social bookmarking sites. This shouldn’t take very long, but it will add a few minutes on each day.

As you can see, a blog can be labor intensive and it can be a full time job. If you don’t have the kind of resources to devote this much time to a blog, it is a good idea to hire a blog management service. They can assist you in allowing you to spend time working on your own business while they manage your blog for you. This is almost essential as your blog becomes more popular and requires more of your time.

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Originally posted 2008-08-06 05:05:41. Republished by Blog Post Promoter

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- 7 – Write clearly and concisely when it comes to everything that you publish in your blog.

You should be aiming to craft short and to-the-point questions. You should only be touching on one single concept per sentence in order to keep the attention of your readers. Avoid writing using double speak or technical terms and jargon that may persuade your readers not to stay. Your sentences should be simple and straight forward, rather than forcing your readers to think hard about the meaning that you are trying to get at. Use specific punctuation marks, including dashes and commas, as liberally as you possibly can. In some ways, it may be ideal to spoon feed your content to your readers to make sure that no part of the meaning is lost, and that your readers come away feeling confident about what they have read.

- 8 – Use keywords as often as you possibly can when writing in your blog post, but only where they feel natural.

Using relevant keywords often when writing your blog posts will help you stay on purpose, and they will also appeal to the search engines. Your search engine rankings will go up, and you will likely enjoy more traffic as a result. This is one of the reasons why your blog should have a solid purpose statement before you begin to write in it. The more clearly that you are able to convey the purpose behind your blog, the more consistently you will be able to deliver messages that are on task and on target with the niche or industry that you are attempting to sell. The more often your preferred keywords show up, the more likely you will be to garner improvements in search engine ranking and results.

- 9 – Write conversationally when you write in your blog.

Rather than writing with a formal edge to your writing, you should be writing as if you are speaking to an old friend. Your blog should be friendly and conversational, but only as long as you’re still providing information and value in each of the blog posts that you create. There is nothing wrong with implementing common expressions from speech in your blog posts. For example, you can use terms like these:

“Hey guys”,

“Go Figure!”,

“Now I’m asking you”,

“Gotta love it!”

“What’s up?”

You should also keep the age of your average reader in mind when determining the “voice” of your blog entries. Ending each blog post with “TTYL” for “Talk To You Later” may not go over as well for certain audiences as for others. Just keep in mind that the rules for conversation in a blog are not the same as writing content for other purposes, as things are much more casual and conversational when writing and communicating in a blog.

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Originally posted 2009-03-02 05:36:43. Republished by Blog Post Promoter

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