As more companies get into the world of corporate blogging, the word is spreading that this is a great way to reach out to the public. There are five specific benefits that any company can reap as a result of setting up a corporate blog.

1. Cheap means of marketing.

Let’s face it, you need to save money on marketing whenever you can. If you are looking for a very cheap way of increasing your site’s visits, adding a blog is a great way to do it. It will take time to build your readership, but the more you post, the greater your chances are of doing just that. If you promote your blog the right way, you can guarantee that you will be noticed. In addition, corporate blogging allows for organic marketing that really doesn’t require any additional effort. Search engines will be indexing each post you make and you’ll have that many more opportunities for discovery on these directories.

2. Build a strong brand.

Every company out there needs to have a strong brand that is instantly recognizable. One of the easiest ways to accomplish this without having to spend big bucks on a nationwide marketing campaign is to set up a corporate blog. By integrating this blog into your site, you’re setting up that visual link. As your readers get to know you, that trust relationship will begin to form and that right there is worth its weight in gold.

3. Make your company more customer friendly.

Customers typically see companies as nameless, faceless and very cold. By giving your blog the personal touch, you are reaching out to your customers and showing them that your company is indeed run by humans and that you do care about them. This is a vital link to any successful business and a corporate blog is one of the easiest ways to accomplish this without spending a lot of money.

4. Search Engine Optimization.

We touched briefly on this in the first point, but it bears going into further. If you have a static site that has a few pages, you are not giving search engines enough content to index you appropriately. You can only have so many relevant keywords on each page and you are severely limited. With a blog, especially if you post every day, you’ll have new opportunities to promote your company using a variety of different keywords. In addition, by posting frequently, you are increasing your chances that search engines will rank you higher and they will spider your site more frequently.

5. Incredibly economical.

Each of the points above all had one thing in common – each is a means of marketing, branding and building a customer base that does not require a lot of money. For smaller companies that have a limited marketing budget, this is perhaps the best reason to set up a corporate blog.

If you are interested in taking advantage of these benefits, contact a blog management company that can help you build a powerful blog that gets noticed.

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Originally posted 2008-06-26 05:34:11. Republished by Blog Post Promoter

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Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 3 in a short series on tips for making blogging work for you.

12 – Listen to what people are saying when they talk about you.

There are a wide variety of different tools that you can use in order to monitor the conversation. One of the most popular ones is to set up a Google Alert with your name, along with another for the name of your blog, and other alerts for topics that are important to you. Google will send you an e-mail any time one of your key terms is mentioned online.

13 – Find new ways to publicize your blog to your entire network.

Print the URL of your blog on your business cards; include it in your e-mail signature, post it on your LinkedIn account, mention it in your Facebook account, Twitter it, and find plenty of other ways to get the word out about your blog. The more you most your blog URL on the internet, the more likely you will be to have it seen.

14 – Install Analytic Software, allowing you to track your traffic and where it is coming from.

One of the most popular options is Google Analytics, which can be found at http://www.google.com/Analytics for free. Another excellent tool worth considering is Quantcast, which is especially useful when you are selling advertising on your site and want to be able to define your audience, measuring your site capabilities based on your traffic.

15 – Create content that is both useful and timely for your blog.

This is well worth mentioning, because content is what fuels a blog and keeps readers coming back to it for more. You also need to consider the search engine optimization value for your blog and its content. Your blog content should be search engine optimized in order for you to get the most out of your blog.

16 – Use audio, video, photos and other rich media to bring your blog to life.

Different people respond to different types of media in different ways. Create a blog radio show, or host a show with topics relating to your industry and pepper your blog with these media pieces in addition to your normal blog topics. Podcasts are another excellent way to get the most out of your corporate blog, giving your readers other forms of media to take advantage of.

17 – Make it easy for your readers to get in contact with you.

Give your readers numerous means of contacting you, including an e-mail address, a phone number, the location of your office, and anything else that will allow your readers to find you.

There are plenty of other ways to get the most out of your corporate blog, but these seventeen tips provide an excellent jumping off point to build your blog from.

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Originally posted 2009-01-21 05:17:49. Republished by Blog Post Promoter

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If you’ve been considering starting a corporate blog, but you’re not quite sure that your company is ready yet, there is still a way that you can get your feet wet and start taking advantage of what a blog can do for promotion. Instead of closely defining a corporate blog as something that is used to talk about only your company or to relay company news, you can get involved in a niche topic that may actually be more popular.

A niche blog is usually a defined topic blog that covers something that interests you or can be related to what your company does. For example, let’s say that you run a company that specializes in search engine optimization. You could start a niche blog that would cover tips and tricks or new techniques that are available in this industry. By focusing on a single topic, you may be able to experience more success than you could with a regular company blog.

Here’s a great tip to get you started. Write down everything that your company does or sells, and get your inspiration for your niche blog from there. Find a way to tie in something that the public will find interesting or helpful and choose that to be the main focus of your niche blog. Using another example, let’s say that you have a sporting goods online store.

A great corporate niche blog for this type of company would be one that focuses on fitness tips. You can incorporate what you sell in a subtle way and provide a service to the public. That is the heart of a niche blog and the key to its success. By giving readers something they can really use or benefit from, you are ensuring that you will be able to quickly rise to the top ranks of corporate bloggers.

There are many different ways that a niche blog can be put to good use for your company. One of the most powerful is that you will be developing a reputation for yourself as an expert. Many first time bloggers make the mistake of trying to remain anonymous, or they don’t work on self promotion. We’re not saying that your corporate blog should be the “me show” but you will still need to find a way to inject a little bit of your own personality into your blog.

A niche blog offers a great way to do that, especially if you are covering tips that can be used or helpful information. Look at your blog as a way to develop yourself as an expert in what you do, and let company promotion occur as a side effect. Chances are, your blog will be more interesting and you’ll be getting solid traffic to your corporate site as a result. When you look at a corporate blog as a way of reaching out to the public and providing a service, it will give you the solid foundation you need for success.

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Originally posted 2008-09-15 05:36:37. Republished by Blog Post Promoter

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One of the main reasons that many companies begin blogging is to help them attract new customers. With the use of SEO or search engine optimization, you can dramatically increase your overall discoverability on search engines and you should see an increase in the amount of traffic that your site sees. Let’s take a look at how you be an SEO success with your blog.

1. Use the right keywords.

Just as you should use SEO principles on your site, you will need to use the same ones with your blog. Make sure that each post contains keywords relevant to your site and your industry. Don’t use the same ones over and over again, branch out into the long tail words for your site. This will help increase your traffic and give you more opportunities to rank in the top 10, especially with more obscure keywords that are nevertheless popular.

2. Use the right titles.

Most times, your blog post title will be the text that your readers see when they find you through a search engine. You want to be able to pull them in with that title and convince them to click through. Make sure that your blog post titles are compelling and that they contain keywords just like the content. This is a great tip that not a lot of businesses use. It can really make a difference in your overall traffic.

3. Allow trackbacks.

Most blog applications will have a feature known as a trackback. This allows other sites to link back to you if they are discussing your posts. The more links you have coming into your site from other locations, the greater your chances are of getting a higher ranking. This is another technique that not many companies are aware of but it can make a very large difference in your rankings.

4. Publish frequently.

The more often you publish your blog, the better your chances are of getting indexed promptly. Search engine spiders don’t go to every site on the internet every day. They make a log of how often a site is updated and then crawl it every once in awhile if it does not publish a lot of new content. If you are publishing every day, you will be training those spiders to index your blog every single day. This gives you a chance to take advantage of hot keywords to get better rankings and as a plus side, you’ll get to see results a lot faster.

Sometimes, it takes a pro to get the right mix of the above techniques. It is a good idea to hire a blog management company that specializes in SEO if you are not familiar with this process. They can help you completely optimize your blog to ensure that you are getting more visitors and a better overall ranking. They can also speed up the amount of time that it can take to build up a readership by using SEO techniques.

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Originally posted 2008-07-29 05:23:33. Republished by Blog Post Promoter

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Spend a few weeks reading about search engine optimization and you’ll likely become obsessed with your Google page rank score. If you’re not familiar with this, it is a system employed by Google that determines the popularity of a site and then assigns a ranking to it. Many factors are used in calculating popularity, but generally, the amount of links, the frequency of new content additions and the overall traffic a site receives will have a major bearing on their Google page rank.

But does this really matter to your corporate blog?

The answer is yes and no, and it pretty much depends on how you look at it. While a low ranking can make it harder to get a good search engine results placement, it doesn’t make it impossible. However, if you are trying to take advantage of all of your promotional avenues, trying to raise your Google page rank is pretty important.

So, here are some easy tips that can dramatically affect your page rank score and as such, where you are ranked in search results.

1. Increase the amount of links coming in to your site.

These are called inbound links, but not just any links will work. You’ve got to have “quality” links that Google will approve of. This means that submitting to link directories or using black hat linking methods will not help you much. You need to increase the amount of real pages that link to you. You can do this the old fashioned way by contacting site owners to exchange links, or you can do it on your own by leaving your link in comment’s on blogs, sending out press releases and encouraging readers to link to your blog.

2. Page titles really do matter.

This is a huge factor in your overall Google page rank. You’ll want to make sure that you are using keyword rich post titles for every blog that you write. For example, Company News is a bad title for a blog post. You would want to use something like Company Name – Keyword and then News. Try to experiement with different blog titles, making them keyword rich but still useful for your readers.

3. Using keywords in your posts.

Every post you make needs to have keywords in it, but you don’t want to go overboard. Stick with mentioning your primary keywords two to three times, unless your posts are very long. The best density is around 3 to 4%.

If you are curious to see how your efforts are paying off, we recommend installing the Google toolbar which will contain your current page rank when you visit your own site. You can keep track of your progress this way and see how well you are doing. It won’t happen overnight, but these tips will help you improve your overall page rank and as such, your search engine rankings, blog discoverability and the overall popularity of your site.

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Originally posted 2008-09-25 05:16:48. Republished by Blog Post Promoter

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You’ve got a website… Fantastic! Are customers finding you? Without a blog or advertising program, probably not. Having a telephone number is not very helpful if you aren’t listed a phone book (or online equivalent). The website is the same way – except that the “phone book” has been replaced with the search engine (with Google being the best known example). Millions of people are using search engines everyday to find what they want. It could be anything from finding a lawyer, a window installation person, or managing your finances better. If you rank higher, you’ll get more customers.

Let’s pretend you are Acme Corporation. While you’re business is doing okay, you really only have one customer: Wile E. Coyote. He comes to you faithfully every day in his attempt to capture the Road Runner. Problem is, he only buys a couple of anvils a month – you need to sell more. What if all the millions of people searching Google for anvils found your website? If you have a quality anvil at a fair price, you might expect a phone call, a sale, and a new customer – hopefully as good as Wile.

The difference may seem subtle, but it’s important. The people searching for the Acme Corporation directly are already likely to find your website. These people are also likely your existing customers or someone who has already been referred by someone else. The person searching for anvils doesn’t know you and won’t find you unless you tell the search engines that you are an expert on anvils.

How do you become an expert on anvils? You give the search engines what they want. The search engines are looking for four things:

• Content – Without content, search engines would be out of business. If you write about anvils a lot, the search engines are going to notice.
• Updated Content – It’s not enough to just write a batch of articles on anvils. You could put 100 articles up on anvils tomorrow and the search engines might be impressed. However, after a couple of weeks, they’d realize that you aren’t providing them with anything new and gravitate to another site on anvils.
• Page Layout – There’s a science to telling the search engines what’s important and what is not important on your website. Search engines really appreciate it when you help them out and highlight the important parts. This is often called Search Engine Optimization (SEO) in the industry.
• Links From Others – If other websites link to your articles about anvils, the search engines count that as a vote in your favor. These votes are tallied and weighed with the other factors

A well-architected, corporate blog is the best way to score big with the first three. Some customers may find that’s all they need to become “anvil experts.” We do provide services and strategies for the getting links from others making Buildify your a complete solution.

Photo Credit: 1

Originally posted 2008-07-08 05:45:41. Republished by Blog Post Promoter

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Good morning and welcome to another Sunday edition of Buildify’s weekly roundup. From general blogging tips to articles on very specific topics there’s a lot going on. We hope they help you with your blog.

Corporate

• Daily Breeze writes Tech Talk: Business blogs are a good start.
• The Economist says blogging is no longer what it was, because it has entered the mainstream.
• Give your blog a press release. See how this works in Company Announces ‘Next’ Nexicon’s Corporate Blog over at Market Watch.
• Read The Importance of Security in Corporate Blogging by Compendium Blogware.

General Tips

• Do you know of 5 Tips for Creating Blog Revenue? Check out Blogger Breath for more details.
• Busby SEO Test says Take your Blog to the Next Level
• Honest to blog! – Making the most of your blog writes Michigan Times.
• New York Times asks So You Want to Be a Blogging Star?
• Adweek posts Save Your Career, Start a Blog.

Google Page Rank

• Blink Source compares Google PR to Alexa Rank Correlation.
• ProMedia Blog explains the Importance of Google Page Rank – 10 Mistakes that Bring Page Rank Down.

SEO | Traffic

• Club Blogger posts Successfully Marketing Your Blog with Search Engine Optimization (SEO) Techniques.
• Official Google Webmaster Blog publishes Google’s Official SEO Starter Guide.
• Small Business Search Marketing on Planning an SEO Campaign

Microblogging

• Blog Finds says Twingr.com Offers Micro Blogging Communities.
• Flack’s Revenge on What the Microblogging Explosion Means and Why Twitter is Addictive

Social Bookmarking/Networking

• Personal Branding Blog asks Are Personal Brands Protected on Social Networks?
• How Social Networking is Like Nerds, Not Skittles by AriWriter.

Writing Tools and Tips

• Kenetic Blogs posts Content for Your Business Blog
• Rubiqube offers these 8 Common Sense Tips For Writing Clean Wordpress Blog Posts
• Tutorial Blog writes 10 Web Writing Tips and 7 Sources Where You Can Learn More

Buildify hosts a weekly carnival. Blog owners with professional blogging posts should consider sending a submission into the Carnival of Corporate Blogging.

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