This is part two in a series about tips for good corporate blogging. We touched on three tips in the first part of this series – Now here are another handful of tips for your consideration.

- 4 – Keep each piece of content short, simple and concise to get the point across without being too wordy.

There is another saying here that is worth remembering, KISS. KISS stands for “Keep it short and simple”. Most people who prefer to read blogs online are scanners, meaning that rather than reading your entire blog post from end to end, they will more than likely skim over the post to determine whether they have the interest and the time to actually read further. You may actually have a lot to say, and you may find your content interesting, but most people who are reading online simply do not have the time or the interest to read every piece of content that they come across. In other words, you need to get to the point as quickly as possible. Publishing short posts on a more frequent basis is always ideal to publishing lengthy articles more rarely, if you want to keep the attention of your readers.

- 5 – Create links as often as you possibly can.

Creating links is what builds credibility for your blog, and it is also capable of indicating to your readers that you are an expert in your chosen field. People do not necessarily have time to figure out what others are doing, so in a way it is your place to let them know. Link to other blogs, websites, products, services and other information on the internet and build a network of associates that will gladly create a return link to your website. There is nothing that dictates that you cannot talk about other people and their content in your blog, and it may just inspire them to write about your blog as well.

- 6 – Make sure that everything that you post is both lively and interesting.

Every one of the blog posts that you write should be snazzy, snappy and fun to read. Even if you are not necessarily a natural born writer, there is nothing that dictates that you cannot learn how to effectively write blogs. The key to writing lively and interesting content for your blogs is to write in your blog as if you were speaking to a friend, or even if you were speaking to yourself. You need to remember that you need to get to the point quickly, though. And when you are writing blog entries, if you want them to be on topic, relevant and informative, make sure that you are addressing the 5 W’s of journalism, which are Who, What, Why, When and Where. Address these in the first paragraph of your blog and you will already be on the right track with the blog entries that you write.

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Originally posted 2009-02-27 05:32:49. Republished by Blog Post Promoter

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Deep linking is a practice that many corporate blog owners do not practice, mainly out of fear that a reader will miss the front page of the blog, and possibly the advertising that is located there. However, deep linking, when used properly, can actually be very beneficial.

When you are considering traffic to your blog, it is vital to look beyond just how many unique visitors you are getting. One of the most important statistics to consider is how long each visitor stays on your site. For example, if you are seeing a lot of visitors that only visit one page, or stay for mere seconds, this may be indicative that you need to work on your content a bit.

One of the easiest ways to increase the length of time each visitor stays on your site, and thereby exposing them to more of your advertising and content, is to practice good deep linking. First, let’s go over the general principle of how this works. Let’s say that you were going to give someone a link to your site, when you know that they are interested in topic x. Do you give them the main page of your blog and then force them to search around for topic x, or do you point them in the direction of that exact page where they are going to find what they are looking for?

Web readers are scanners by nature, and if they are not seeing what they are interested in, they generally don’t want to take the time to hunt for it. Deep linking sends them to the exact page they are interested in, and provides them with an instant content fix. While they may not be visiting your main page right away, they are still getting the benefit of reading your content, and liking what they find.

You can take this to the next level, by practicing deep linking in each post. It is a good idea to keep a list of all the posts that you have made as well as their direct links. Anytime you write a new post that references a topic or something that you covered in one of these old posts, you can link to it.

A shortcut to this technique involves installing a plugin on your blog that will deliver related post titles at the end of each blog post you make. This is an incredibly effective way of increasing overall visit times and building up a dedicated readership.

The bottom line is, even if a reader ends up bypassing the main page at first, they will be much more likely to stay on your site if they like what they see. Try experimenting with deep linking and with related posts to see if your statistics on visit times improve. Chances are you should see a big difference in these numbers, especially over time.

Give deep linking a try today and see what kind of results you can get.

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Originally posted 2008-10-13 05:09:32. Republished by Blog Post Promoter

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