When looking for a book on corporate blogging, it is always helpful to find one that is written by two of the most respected authorities on the subject. Holz and Demopoulos are internet superstars in their own regard and quite honestly, you couldn’t ask for two better people to get together to write a book. Corporate blogging is on a lot of company minds and this book does a great job of addressing pretty much everything you could ever need to know on the subject.

Shel Holz is the owner of Holz Communication + Technology and can count some of the biggest names in corporate America as his clients. This gives him a unique perspective on corporate blogging and you know you are dealing with a professional that is going to give you the right information. This is probably one of the reasons that this book has done so well and its success is well deserved. Holz is also a podcaster and offers some great tips on how businesses can take advantage of numerous types of technologies on their blogs, an area that many fail to cover.

Ted Demopoulos is an analyst that works with the top Fortune 500 companies across the world, and again, he is in a unique position to provide real world advice that really works. He began blogging very early on and has some unique insight on how to make blogging work for your company.

The book covers all of the basics, such as legal issues that you need to be aware of before you write a single word, how each business can benefit from having a blog, as well as how to get more out of your blog with monitoring. The prose is very no-nonsense and the book is very easy to read. It’s information is so good that it can be used as a resource book whenever you may have a question on how to do something or how to handle a situation. We especially liked the section on the future of corporate blogging, since it contained real information that can help businesses stay cutting edge and even become early adopters of some of the new techniques outlined in the book.

Overall, we found this to be a very engaging read that got to the heart of the matter quite quickly. Business owners don’t have a lot of free time on their hands and as such, they need a resource that will get to the point and supply the information they really need. This book wins on all points and should be purchased by anyone that needs more information on corporate blogging. The tips contained herein will help you avoid a lot of issues and get you started on the right track. We found it to be an engaging read that was well worth the money. If you are thinking about starting your own company blog, this is the book to get.

Originally posted 2008-08-22 05:20:32. Republished by Blog Post Promoter

• Review: What No One Ever Tells You About Blogging and Podcasting There are plenty of different books out there that are basic instructionals when it comes to corporate blogging, but it can be hard to find a book that goes a bit further. If you already have the basics down, it is quite frustrating to find information that will help you......
• Strategies and Tools for Corporate Blogging by John Cass Most people have a pretty firm grasp on why we need to blog, but knowing how to blog effectively is a completely different story all together. "Strategies and Tools for Corporate Blogging" creates a comprehensive approach to the development of a corporate blog program. This particular book is an excellent......
• Improve Corporate Communication with Blogging In this day and age, the hottest media and the hottest method for communicating with customers, employees, business partners and competitors are through corporate blogging. If you create a corporate blog for your business, and you follow some basic strategies for improving communication through this popular online media, you will......
• Make Blogging Work for Your Business pt 1 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 1 in a......
• How to Get a Better Ranking For Your Blog Once you’ve gone to all of the trouble building your blog and writing your posts, it’s time to sit back and relax, right? No, the work is just beginning and if you want to start having people actually read what you’ve written, you’ve got to get out there and make......

• Book Review: World Atlas of Golf - The Greatest Courses and How They are Played Mark Rowlinson The World Atlas of Golf was first published more than 30 years ago, and since then, each and every addition has revealed to golfers the best courses available. This latest edition gives the fully informative treatment to over 70 courses, giving the treatment to courses that have not yet graced......
• Book Review: Common Sense On Mutual Funds I began my personal finance education by reading Suze Orman's "The Money Book for the Young, Fabulous & Broke" to get a good overview as I began my personal finance journey. I then read two books on investing in the stock market. William Bernstein's "The Four Pillars of Investing" and......
• 4 Reasons to Never Skip to the End of a Book by First Mate Keira, guest blogger Are you the sort of person who must absolutely be spoiled before you start a book? I know it's tempting but going to the end of a book to discover how things turn out is a terrible idea. Skipping to the end of......
• The Complete Yachtmaster: Sailing, Seamanship, and Navigation for the Modern Yacht Skipper by Tom Cunliffe This week I am posting the book review early as Friday is a holiday. Happy 4th of July all! Although this book was written primarily for the UK market, there is still plenty of great advice for boaters around the world and it can easily be adapted for owners in......
• 6 Reasons to Love and Hate Required School Reading by First Mate Keira, guest blogger 3 Reasons to Love Required School Reading: You can relate to the book’s characters and situations. Usually, but not always, and especially for the newer selections on reading lists, they are bildungsromans. I bet you’re thinking that’s a made up word, but I......