Few people realize how powerful a blog can be when it comes to projecting an image to the public. Words have a power all their own and the wrong ones may sink your company’s reputation. Before you even start your own corporate blog it is very important to first come up with the image you would like the public to have of your company. Then, figure out how you want to get that image to come across. Here are some hints to help get you started.

1. Honesty is always the best policy.

While full disclosure of a company meltdown may not be the best idea, it is always important to be honest in your blogs. Never try to stretch the facts, pad your accomplishments or make your company look like something it is not. The blogosphere as it is called is an incredibly small little micro-universe and news, both good and bad, travels fast. It only takes one small slip up to tank your company’s image.

2. Be engaging and never dull.

Most people think of companies as being grey, lifeless and without any character. You can dramatically change that perception by having a blog that is engaging, fun to read and exciting. However, you have to walk that fine line between getting people interested in your company and becoming unprofessional. If necessary, try to take a few courses in creative and persuasive writing. It will definitely pay off.

3. Avoid the sales pitch.

There is a way to move products on your blog without having it sound like an informercial. Today’s blog readers don’t want to read a commercial – they want news and they want it now. Instead of blatant sales pitches, find a way to integrate your products with what you are talking about, or what is in the news right now. This way, you’re actually providing your readers with help instead of hawking your latest product in their face.

4. Be friendly and cultivate blogging relationships.

The whole point of blogging is that it is very social in nature. The whole point of corporate blogging is to bring that element into your business to help increase your customer base and build a stronger brand. By inviting popular guest bloggers in your niche, or just developing some great friendships with other bloggers, you can build a strong network between each other, and everyone wins.

It is also important to remember to be very friendly, but professional, when dealing with your readers. Never get dragged into a flame war on your blog or stoop to picking fights with readers that leave comments on your blog. In the end, you’re going to be the one that looks bad, and that is not the image you want to project for your company.

These are just a few hints to get you started on the path to presenting the right image of your company. Sometimes it helps to have a professional walk you through these initial phases and we highly recommend hiring a blog management service to do just that.

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Originally posted 2008-08-14 05:00:10. Republished by Blog Post Promoter

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While there are plenty of resources available that tell you what to do when it comes to corporate blogging, there are very few that will let you what not to do. Mistakes are rampant in corporate blogging, especially when you first get started. Not all are dire, but some may have a lasting effect and could harm the future of your blog. It pays to know what you should do and it pays even more to know what to avoid. Here are the most common mistakes made by corporate blog owners.

1. Abusing social bookmarking sites.

Anyone who has ever had their site banned from digg or any of the other major sites knows how frustrating it can be. When you are first getting started with this form of promotion, it is all to easy to get carried away and submit every single post you have. This is frowned upon and will likely buy you the reputation as a spammer, or someone that should be ignored.

There is no doubt that social bookmarking is powerful, but that power should not be abused. Submit your posts sparingly, and avoid black hat techniques for promotion. Study which of the posts make it to the front page of these sites and then see which of your own would fit that general form. If necessary, write posts that will appeal to the users of these sites, but always remember the integrity of your site.

2. Failing to post pictures in your blog.

This is an easy one and it is also the one that trips up many blog owners. Have you ever seen a pictureless blog? It’s flat, it’s boring and there is nothing on the page to draw the eye. Pictures, when used properly, enhance your blog. A lack of pictures makes it dull.

Try to stick to one picture per post, or even every other post. If necessary, post more than one but remember that not everyone has a high speed connection. Optimize those images, use them sparingly and remember that a picture is worth a thousand words.

3. Ignoring your audience.

This is deadly to any blog. If you are not paying attention to what your reader’s want to know, then you may as well quit blogging right now. While you can’t please all of your readers all of the time, you can find ways to make them feel included, and to write what they want to know about.

One of the best ways to determine what your audience wants to know is by using an analytic program that will give you more insight into your site’s traffic. Pay attention to the keywords that are used to find your site, pay attention to what searches are performed and measure traffic to see how effective your posts are.

While there are certainly more mistakes that can be made, these are the most common. Try to avoid making them on your own corporate blog and you’ll be able to enjoy the fruits of your labor.

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Originally posted 2008-10-24 05:35:47. Republished by Blog Post Promoter

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If you’ve been considering starting a corporate blog, but you’re not quite sure that your company is ready yet, there is still a way that you can get your feet wet and start taking advantage of what a blog can do for promotion. Instead of closely defining a corporate blog as something that is used to talk about only your company or to relay company news, you can get involved in a niche topic that may actually be more popular.

A niche blog is usually a defined topic blog that covers something that interests you or can be related to what your company does. For example, let’s say that you run a company that specializes in search engine optimization. You could start a niche blog that would cover tips and tricks or new techniques that are available in this industry. By focusing on a single topic, you may be able to experience more success than you could with a regular company blog.

Here’s a great tip to get you started. Write down everything that your company does or sells, and get your inspiration for your niche blog from there. Find a way to tie in something that the public will find interesting or helpful and choose that to be the main focus of your niche blog. Using another example, let’s say that you have a sporting goods online store.

A great corporate niche blog for this type of company would be one that focuses on fitness tips. You can incorporate what you sell in a subtle way and provide a service to the public. That is the heart of a niche blog and the key to its success. By giving readers something they can really use or benefit from, you are ensuring that you will be able to quickly rise to the top ranks of corporate bloggers.

There are many different ways that a niche blog can be put to good use for your company. One of the most powerful is that you will be developing a reputation for yourself as an expert. Many first time bloggers make the mistake of trying to remain anonymous, or they don’t work on self promotion. We’re not saying that your corporate blog should be the “me show” but you will still need to find a way to inject a little bit of your own personality into your blog.

A niche blog offers a great way to do that, especially if you are covering tips that can be used or helpful information. Look at your blog as a way to develop yourself as an expert in what you do, and let company promotion occur as a side effect. Chances are, your blog will be more interesting and you’ll be getting solid traffic to your corporate site as a result. When you look at a corporate blog as a way of reaching out to the public and providing a service, it will give you the solid foundation you need for success.

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Originally posted 2008-09-15 05:36:37. Republished by Blog Post Promoter

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A lot of the most common tips for corporate blogging are obvious now, and are becoming stale for that reason. But does that mean that we know everything that we need to know about getting a good corporate blog started? Here are five new tips for corporate blogging that have not been regurgitated time and time again.

1 – Never forget that your blog is all about representing your personal brand.

You can work wonders to develop and show off your corporate brand if the bloggers representing your company and corporate brand know how to talk about it.

2 – Keep each of your blogs focused to a single topic.

You can create power in your corporate blog simply by learning how to focus and sticking to a single subject or topic at a time.

3 – Join conversations rather than creating brand new ones.

People are already out there talking about the things that they care about most, so read other conversations and take the time to add value to these existing conversations by adding something new whenever it is possible to. When you begin your own conversations in your blog, then, you will have already established credibility of your own. It is important to not be too me-centric when you first start corporate logging, but rather to build a reputation over time before you expect to have a following of your own. If people know who you are and where you are coming from, they will follow your comments back to your blog to see what else you have to say.

4 – Focus on serving your readers more readily than pleasing your employer.

This seems like a simple strategy, but it is fundamental for the success of your corporate blog. The more generous you are when it comes to the readers of your blog, the more influential you will find yourself being. Send people away from your site to visit competitors whenever it will benefit them. Sure, you may end up losing a sale at the time, but you may gain a long term, trusting customer in the process, and that is more important in the long term.

5 – Strive to humanize.

It is absolutely vital that you realize that the one fundamental reason for corporate blogging in the first place is to create a level of humanization in the corporation. When you write a corporate blog, your primary intention should be to be a real person. You should reveal the passion that you feel for the job that you are doing to show readers what is great about the company. You should be open and honest about your personal fallibility so that readers can see it, and you should strive every day to avoid mediocrity, which is what causes so many corporate blogs to fail. The more real, open, honest and HUMAN your corporate blog is, the better off you will be.

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Originally posted 2008-12-25 05:12:04. Republished by Blog Post Promoter

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If you are planning on starting your own corporate blog or executive blog, or if you already have a corporate blog that you are writing in, then one of your greatest concerns should be corporate blog security issues. There are a variety of different corporate blogging security issues that you need to watch out for, and protecting yourself against them will make sure that your blog is protected. Considering the fact that your corporate blog is a part of your company, implementing some basic steps for corporate blog security is absolutely vital. You do not want someone breaking into your blog and posting fraudulent entries or deleting your blog all together. Here are some things that you want to consider:

- One of the biggest concerns that you need to put thought into is your hosting.

If you are hosting your corporate or executive blog in the same place that you are hosting your other business data, you are putting a large amount of data at risk. By hosting your corporate blog entries outside of your normal business machines by working with a third party hosting service you can actually dissipate a large amount of this concern, better protecting your data in the process. By separating your blog entries and blog administration from your normal small business machines, you can better protect all of your data.

- Another security concern that you need to put some consideration into is what happens if you make a goof on your corporate blog.

Imagine having the wrong information posted for all of your customers, clients and readers to see. If you make a goof on your corporate blog, it can be really embarrassing not only for you as the blogger but also for your entire company and the reputation that you have worked so hard to build. Keep this in mind when it comes to posting in your blog, and also keeping it safe from people who want to harm your valuable reputation.

- Here is something else that is worthwhile to consider:

The SEC just recently allowed SUN to make all of their future corporate announcements via blog posts rather than through press releases. What does this tell you about the importance not only of corporate or executive blogging in general, but also in relation to who is actually reading blogs online and how seriously they take the content of these blog entries? If blogging is becoming the new way to spread news about a company, then keeping your blog safe and secure is absolutely vital to the health of your company’s reputation.

Regardless of whether you are just now thinking about writing in a blog, or if you already have an established corporate blog that you are using to build your company’s reputation, it is absolutely vital that you consider the elements involved in the security and safety of your blog. There is no telling what will happen if someone finds their way into your server, wreaking havoc on your blog and your company’s reputation in the process.

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Originally posted 2008-12-15 05:08:40. Republished by Blog Post Promoter

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As the user generated content business gets into full swing, many corporate blog owners are wondering whether or not using videos in their blog will be advantageous. There are a few schools of thought on the matter, as well as some basic ground rules that can be followed. In a nutshell, video can be a very powerful medium, but only if it is used correctly.

First, it’s best to determine whether or not video content will enhance your blog, or take away from it. If you are selling products for example, uploading a video on how to use the product, or something interesting about it, could be very advantageous and can work as a powerful selling point. However, if you have a video that does not showcase the product to its full potential, that can be disastrous.

Any video content you put on your blog should follow some basic principles. If it’s yours, it should be as professional as possible, easy to watch and should not bore the viewer. If you decide to use someone else’s video, it is vital to do a little background on that person to make sure that you won’t run into any problems through your association with them. You’d be surprised at how easy it can be to ruin a reputation, simply through association.

Let’s say that you find a great video that works well with your content, and is already quite popular. You add it to your site, and your viewers go to watch other videos from that person. If they happen to be a white supremacist this could definitely work against you. Always go through the video collection before you actually post someone else’s video on your site.

For most corporate blog owners, it is best to stick with videos that are made in-house, and by a professional team. If you are using a bad camera with shaky audio, it’s going to give your audience the impression that you don’t know what you’re doing. On the other hand, if your videos are crisp and clear, that will give the impression that you are professional.

The videos you do add, if you do decide to go this route, should be brief and to the point. Many people make the mistake of droning on in their videos, and end up losing viewers as a result. If you have a longer video series, you may want to consider breaking it up into a few parts. This works in two ways. First, you won’t be overloading your viewers with information. Second, they’ll have an extra incentive to keep coming back to your site.

Corporate blog owners that do start adding video should remember to keep a good balance between written and video content. Don’t lose your focus and become solely a video blog, since you may end up losing those that prefer to read your information. Try to find a good balance between the two so that you can capitalize on the benefits of both forms of communication.

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Originally posted 2008-10-10 05:49:46. Republished by Blog Post Promoter

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