When you first start your corporate blog, it’s easy to get caught up in the excitement of coming across a new marketing medium. You suddenly have access to millions of readers that are just dying to know about your products, right? Wrong! Your readers are out there, but they don’t just want to read about what you have to sell. They want to read content that enriches them, makes them laugh, makes them think or simply informs them.
There is a fine line to walk when you are corporate blogging for marketing purposes, and with practice, you can become a pro. There will a few bumps along the road, there always are, but with time, you can develop a solid method of marketing that works on your corporate blog. The key is knowing what to do, and what not to do.
Do: Provide your readers with a resource that will enrich them in some way
Don’t: Post endless commercials about your products that provide no actual value to a reader.
Do: Find ways to integrate your products into posts that readers enjoy.
Don’t: Spam your readers with endless product pitches and hard sells.
Do: Develop a balance of selling products, telling a story, and reporting news
Don’t: Ignore the fact that no one likes a blog that is nothing more than an endless commercial.
There is a trend that is obvious right off the bat with these do’s and don’ts. First, the key is knowing how to market to your audience. Second, you have to find a way to quietly market your products while still providing interesting content. Third, you have to avoid coming off like you are actually marketing your products – even if that is precisely what you are doing.
It can take some time to develop that balance, and there are a few ways to know when you are striking the right chord. Watch your site analytics, pay attention to comments and feedback. If your traffic goes down, or your comments drop off, chances are you are either selling too hard, or not providing your readers with what they want to hear.
Another don’t that bears mentioning is writing your blog solely for the purpose of search engine optimization. Yes, SEO is vital. Yes, SEO will benefit your site, increase traffic and has the potential to increase your sales.
What SEO cannot do is force people to buy your products. Search engines don’t have wallets. Search engines will not buy your products – but people will. You need to write for them – not for the search engines. Find ways to enrich your content with keywords, but keep it readable by human beings. Avoid practices like keyword stuffing, auto generated content, and gibberish. It may take a little longer to get that ranking you want, but along the way you will be appealing to humans, not machines, and it is the humans that you need to reach first and foremost.
Photo Credits: 1
Originally posted 2008-11-03 05:50:48. Republished by Blog Post Promoter
Related Posts -
Facilitating Conversation for Better Corporate Blogging Content One of the biggest facets of corporate blogging is the facilitation of conversation, but facilitating communication, community and conversation is not limited to boosting traffic or boosting sales, because it can also allow you to come up with new ideas for content. If you are looking for new ways to...... -
How Should You Classify Your Corporate Blog? When you are getting ready to start publishing your corporate blog, it is a good idea to put some thought into the kind of information you will be sharing with the public. There are many different kinds of corporate blogs out there and it is a good idea to pick...... -
Corporate Blogs Don't Have to Fail One of the main problems facing corporate bloggers is that is all too easy to crash and burn. One controversial post is all that it takes to ruin your company’s image. There are many reasons that corporate blogs fail, but there are also solutions out there to ensure that this...... -
How to Encourage Comments on Your Corporate Blog If you’ve decided that you are going to allow readers to comment on your blog, there are a lot of benefits that you can reap. In addition to increased page views, comments allow you to build up a strong relationship with your readers. They can be very beneficial, but it...... -
5 Easy Steps for Growing Traffic to Your Corporate Blog Growing traffic to your corporate blog is not a difficult process if you know what to do. If you have a corporate blog and you need to grow your traffic base, here are some simple steps that will help you create a more effective overall corporate blog. 1 - Know......
Related Websites -
Increasing Your PageRank A few weeks ago I was pleasantly surprised to learn that my blog had reached a PageRank of 0 in less than 30 days since having created it. I blogged about some of the things I believed that helped contribute to my rapid rise of a PageRank of 3. I'd...... -
How To Build A Home Internet Business Through Article Writing Building a home based internet business is considered the most challenging task in promoting your products or services online. You want to make sure that your products or services are propagated to all parts of the world online with everlasting targeted traffic to your website. This can be the...... - Why Backlinks Are So Important For Your Business Website Backlinks to your website are one of the major guages that Google, Yahoo and MSN use to determine how important your website is to web searchers. It's the ultimate form of democracy. The search engines see backlinks (links from another website to yours) as a vote of confidence. It basically says......
- What Do Successful Marketers Have That You May Not? Traffic! Your position in the search engines depends mainly on two things, how well your website is optimized and link popularity.Before getting started with optimizing your webpage you will need to decide on your keywords. This can be important because your keywords will determine how your visitors find your website.......
- How To Market And Sell Video Products On The Internet Internet TV is here-its name is Brightcove.com. Have you been asking yourself what TV will look like when it moves online? It already has, and you can see for yourself by visiting the Brightcove.com site. Although Brightcove is marketing itself as the ideal host for all producers and marketers of......
