This is part four in our series about good tips for good corporate blogging. We have touched on three tips each in the first part, second part and third parts of this series. – Now here are another handful of tips for your consideration.

- 10 – Know the value of a good title for your blogs, and choose headlines that are clear for and attractive to your readers.

Don’t be afraid to make statements that are bold and directly touch on the information within the blog post. Just make sure that your snazzy and keyword-oriented blog post headlines are honest, and avoid misleading your readers. There are a number of formulas that can be used to create blog post titles that are winners. The ideal blog post is one that is convincing to your readers but also keyword oriented for the purpose of search engines. Some examples of solid titles for blog posts include:

- The Secret to [Blank]! - “The Secret to Making Money Online!” for example.

- How to Eliminate [Issue], Once and For All! - “How to Eliminate your Smoking Habit, Once and For All!” for example.

- The Answer to [Problem]! - “The Answer to Obesity!”, for example.

- Little Known Ways to [Blank]! - “Little Known Ways to Lose Weight Quickly!”, for example.

- [Something Desirable] can be yours! Now you can [Great circumstance]! – “Quit your Job Today! Make Even More Money Online!”, for example.

- [Do] [Something] like [Someone Desirable]! - “Throw a Party like Paris Hilton does!”, for example.

- Have a [Something] that you can finally be proud of! - “Have a killer body that you can finally be proud of!”, for example.

These titles immediately capture attention and imagination. If you want to get the attention of your readers, then you need to be willing to craft titles that are interesting, exciting, attractive and rich in relevant keywords.

- 11 – Craft a blog posting checklist to make it easier to cover all of the bases before you click on the publish button.

If you craft a checklist that touches on the most important aspects of writing in your corporate blog, and you run through the checklist after you write each of your posts, you will have an easier time of making sure that your blog entries are “post ready”. As it was mentioned before, posting a blog before you proofread it is like going out without brushing your hair or applying makeup. Some of the things that you are going to want to touch on for this purpose include proofreading for spelling and grammar errors, using a clear and concise headline, touching on the 5 W’s in the first paragraph of your blog entry, and writing your blog post in a way that allows it to be easily skimmed by your readers. In the final part of this series we will offer a more thorough checklist, though there is nothing wrong with crafting your own based on the needs of your blog and those who read it.

Photo Credits: 1

Originally posted 2009-03-03 05:42:40. Republished by Blog Post Promoter

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This is part three in a series about tips for good corporate blogging. We touched on three tips in both the first part and the second part of this series – Now here are another handful of tips for your consideration.

- 7 – Write clearly and concisely when it comes to everything that you publish in your blog.

You should be aiming to craft short and to-the-point questions. You should only be touching on one single concept per sentence in order to keep the attention of your readers. Avoid writing using double speak or technical terms and jargon that may persuade your readers not to stay. Your sentences should be simple and straight forward, rather than forcing your readers to think hard about the meaning that you are trying to get at. Use specific punctuation marks, including dashes and commas, as liberally as you possibly can. In some ways, it may be ideal to spoon feed your content to your readers to make sure that no part of the meaning is lost, and that your readers come away feeling confident about what they have read.

- 8 – Use keywords as often as you possibly can when writing in your blog post, but only where they feel natural.

Using relevant keywords often when writing your blog posts will help you stay on purpose, and they will also appeal to the search engines. Your search engine rankings will go up, and you will likely enjoy more traffic as a result. This is one of the reasons why your blog should have a solid purpose statement before you begin to write in it. The more clearly that you are able to convey the purpose behind your blog, the more consistently you will be able to deliver messages that are on task and on target with the niche or industry that you are attempting to sell. The more often your preferred keywords show up, the more likely you will be to garner improvements in search engine ranking and results.

- 9 – Write conversationally when you write in your blog.

Rather than writing with a formal edge to your writing, you should be writing as if you are speaking to an old friend. Your blog should be friendly and conversational, but only as long as you’re still providing information and value in each of the blog posts that you create. There is nothing wrong with implementing common expressions from speech in your blog posts. For example, you can use terms like these:

“Hey guys”,

“Go Figure!”,

“Now I’m asking you”,

“Gotta love it!”

“What’s up?”

You should also keep the age of your average reader in mind when determining the “voice” of your blog entries. Ending each blog post with “TTYL” for “Talk To You Later” may not go over as well for certain audiences as for others. Just keep in mind that the rules for conversation in a blog are not the same as writing content for other purposes, as things are much more casual and conversational when writing and communicating in a blog.

Photo Credits: 1

Originally posted 2009-03-02 05:36:43. Republished by Blog Post Promoter

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