Most people have a pretty firm grasp on why we need to blog, but knowing how to blog effectively is a completely different story all together. “Strategies and Tools for Corporate Blogging” creates a comprehensive approach to the development of a corporate blog program. This particular book is an excellent reference that touches on absolutely every aspect of corporate blogging from A to Z. There is also a section for blog auditing that will help you size up the market and determine how successful your blog may be in your target market. If you take John Cass’ strategies to heart and follow them to the best of your ability, then there is no reason why you cannot create a corporate blog that resonates well with your customers and reaches out to new target audiences in the process. If you are thinking about creating your own corporate blog and you just need the right information to kick start the process, then this reference can be truly indispensable as an effective tool for getting your corporate blog going.

In this book, John Cass provides us with an excellent wake up call, highlighting not only how blogging can improve our relationships with customers, and he also tells us the exact recipe that is needed for success. This includes the mechanics behind corporate blogging, how to make it a part of our marketing scheme, and how to develop guidelines for our employees who will be charged with keeping the blog populated with relevant content. Cass takes the time to describe real examples of what successful companies have managed to do in the past, and what new corporate blogs can do to get on the blogging bandwagon and move forward. If you are thinking about implementing a corporate blog for your company, then this reference book is an absolute must have.

John Cass will deliver absolutely everything that you need to know when it comes to effectively harnessing the amazing power that comes with corporate blogging. By properly utilizing blogger relations, you can directly connect with your buyers and customers more effectively than ever before. If you are already aware of the fact that your company needs a blog, then the next most logical step in the process is to arm yourself with the right information on creating a blog that is successful and effective, and this book provides the information and resources that you need to make that happen. If you are ready to create the most efficient and effective corporate blog that you can, then this book by John Cass will provide an excellent jumping off point for you to begin with.

Originally posted 2009-01-06 05:34:06. Republished by Blog Post Promoter

• 8 Step Recipe for Good Corporate Blogging Regardless of whether you already have a corporate blog, or if you are planning on starting one, if you want to turn your blog into a successful endeavor for your business, you need to have a recipe for success. Blogs that work well at attracting new clients and readers have......
• Quick and Dirty Tips for Effective Corporate Blogging, pt 1 Depending on what type of content you are writing, and who you intend to reach out to with said content, there are different rules and tips that will apply to how you construct your content. Most of the rules that apply to writing a newsletter or an eZine are going......
• Make Blogging Work for Your Business pt 3 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 3 in a......
• 3 Topics to Not to Write About on a Corporate Blog So many advice columns, tips and books focus on what you should talk about on your corporate blog, but few ever go into things that you should not talk about. While it is important to focus on the positive, you also need to be aware of some common mistakes that......
• Review: Realty Blogging by Richard Nacht and Paul Chaney As corporate blogging gets a bigger foothold in the business world, more niche instructional books are starting to pop up. One of these that is actually well worth the read no matter what niche you are in is Realty Blogging. Designed to assist realtors in taking advantage of the benefits......

• Publish Blog Posts More Successfully Blogging is about more than just putting your thoughts down in words, because blogging is capable of sharing news, spreading messages, facilitating conversations and so much more. Learning how to publish blog posts more successfully is one of the best things that you can do if you want to get......
• Commercial Real Estate Investing - Quick Real Estate News Greetings! Some really interesting commercial real estate news and education (links provided below). If you research the market (commercial real estate market) carefully, you can watch a migration.... a movement. This is a very important transition that can be seen in most market cycles as asset prices plummet. With the......
• Is Your Twitter Account More Important than Your Blog? That’s a loaded question and the answer depends entirely on your point of view when it comes to Live Feed and RSS. You can make a case for either side and believe me I have. Here’s what I came up with… 5 Arguments for Live Feed and Twitter: There......
• Ask the Readers: What's Your Take on Paid Book Reviews? I got a request a couple of weeks ago from a company to see if I wanted to review a business book. I get a lot of these as my email address seems to have gotten out on some public relations circles. Usually, the pitch goes something like: PR Person:......
• How Often to Post? I came across an interesting post about blog frequency, and it got me thinking.I have set up a posting schedule for Pop Culture Curmudgeon--I post three well-thought-out analyses per week plus little bits here and there as the fancy strikes me.But, this blog has been a little harder to schedule.......

Now that you have your blog set up, and you’re beginning to post your useful and relevant content, you may be wondering why you are not driving incredible amounts of traffic to your site. You are already publishing, and days are going by, so why is no one stopping to comment? Just like with any website that you may own, promotion is vital if you want to start bringing in ideal traffic numbers. Here are sixteen ways that you can drive traffic to your blog starting right now.

1- Set up a subscription form with Bloglet on your blog so that you can invite everyone in your local network to subscribe including family members, friends, clients, colleagues, business partners and other associates to your blog.

2- Read and comment on other relevant blogs that exist within your target niche. Avoid simple, mundane comments like “Nice blog” or “Good post”, and write intelligent, relevant and useful comments instead, providing a link to your blog in your signature.

3- Use Ping-o-Matic to ping relevant blogging directories, and do this every time you publish anything to your blog. Also submit your blog to the traditional search engines, using a service like Submit Fire.
Then submit your blog to relevant blogging directories. One of the most comprehensive directory lists available can be found here: http://www.masternewmedia.org/rss/top55/

4- Add a link to your blog site in the signature file for your primary e-mail address. Additionally, include a link to your blog as a part of all outgoing correspondence including e-mail, auto responder sequences, sales letters, reports, white papers and so on.

5- If you publish a newsletter in addition to your blog, make sure that every issue features a link back to your blog.

6- Print your blog address on flyers, brochures and business cards.

7- Make sure that you have an RSS feed URL that people can subscribe to for instant access to your blog content.

8- Post often in order to continue attracting subscribers, giving them a reason not only to come back but also to refer you to other people in their nehttp://www.buildify.com/wp-admin/post.php?action=edit&post=546&message=4tworks. You should make sure to include links to other blogs, websites and articles in your posts as well.

9- Make a commitment to posting in your blog every day. All it takes is about ten minutes a day, but you can increase your traffic significantly by attracting the attention of search engine spiders.

10- Use Trackback links any time you quote another blog or refer to another blog in your blog. This will send a message to another server, letting them know that you referenced their post in yours.

11- Set up a MyYahoo.com feed so that Yahoo will continually spider your site.

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Originally posted 2009-01-05 05:22:15. Republished by Blog Post Promoter

• Professional Blogging Roundup: The Early Veteran's Day Edition We hope you enjoy this latest edition of the Professional Corporate Blogging Roundup. We endeavor to bring new and helpful links to your attention by highlighting them. Here are some links we thought were worthwhile from the past week: Corporate Affiliate Product Reviews presents Blogging for Internet Marketers: How to......
• Getting a Better Corporate Blog Ranking pt 1 If you ask ten different bloggers about the best way to increase your search engine ranking for your corporate blog, you will certainly get at least ten different answers. There are a myriad of different ways that you can increase your blog's search engine rankings in the top search engines......
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• Increase Traffic to Blog, pt1 This is part one in a three part series dedicated to increasing traffic to your blog in a number of different ways. Now that you have your blog set up and you are beginning to post useful information in its pages, the next step is to start attracting useful readers......
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• 4 Home Business Blog Traffic Tips To Get A Full Time Online Income If you have your own home business hopefully you've started a blog. In this short article I will give you a few tips you can use to get more traffic to your home business blog. 1. Start a blog on something you enjoy. It's much easier to write about something......