Social Media and Your Corporate Blog

Do you want to utilize social media to the best of its capabilities with your corporate blog? Here are ten secrets that the best social media users are utilizing in order to boost the capabilities of their blogs and other websites.

1 – Do your research!

Why? Because every single successful marketing strategy is based on solid research. You cannot go blindly onto a social media site and expect to get immediate success by submitting your content. Find social media sites that work well in conjunction with your niche.

2 – Interact with the community as much as possible.

Do not completely ignore the community as many social media marketers do , but instead get involved because this is what social media is really all about. Take advantage of the social nature of the platform and interact for better success in your corporate blogging and social media endeavors.

3 – Write FOR your audience.

If you want your content to be hot, and even viral, then you need to write for your audience on these social media sites. Interact with the community and get to know its members, learning about their likes and dislikes for example. Learn what gets the most attention and cater to it the best you can.

4 – Shoot for relevancy at all times.

Relevance is the true key to effective social media marketing. Look at Digg, StumbleUpon and other social networking and social media sites for proof of this fact.

5 – Keep your writing short.

Internet users do not tend to enjoy reading long text passages, preferring instead to scan anything that they are interested in. Be accommodating by keeping your content short.

6 – Good design.

When users come to your page, are they greeted with a design that is clean and welcoming in nature? If not, they may leave! To combat this, simply focus on presenting a good design and you will go far.

7 – Stop trying to make sales.

Another rookie mistake that is commonly made in social media marketing is to try ands ell your products. Promoting your brand is a good thing, but if all you are doing is pimping your products then you are never going to get any respect in the social networking world.

8 – Create Outstanding Headlines.

Your story may be excellent, but your headline is what sells. If you want attention when it comes to social media, you need to have an absolutely killer headline otherwise users will not notice what you are posting.

9 – Help Others Out.

If you want to become a top user or a popular user, you have to help others out rather than simply submitting and promoting the content that you write.

10 – Convert the hottest content.

Capitalize on hot content as often as you can. Make the attention that you garner last for as long as you possibly can by creating more posts to follow the hot ones so visits can read not only your popular post, but also your newer content as well.

Photo Credits: 1

Originally posted 2008-11-18 05:37:31. Republished by Blog Post Promoter

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5 User Friendly Corporate Blogging Tips

childproofOnce you know what niche or industry you will be blogging about, the next step in the process that you need to consider before you actually begin writing is some basic blog design tips. When designing and modeling your blog, you absolutely need to be able to keep your readers in mind. You need to create a design that has enough individuality and pizzazz that it will attract new visitors to your blog, but your design should also be comfortable and warm so that readers will return again and again, and striking this balance is not always simple. Here are five tips that will help you create a design for your corporate blog that is balanced between appealing and comfortable.

1 – Choose your blog theme wisely.

The blog theme that you choose should correspond with whatever industry or niche you have decided to blog about. Don’t go off target when it comes to pictures, symbols and other visual aids if they do not have relevancy or a relationship with the niche you are writing about. Your blog theme may be a subtle part of your blog but it is a vital one all the same, reinforcing the affiliation of your blog with the niche or industry that you are promoting.

2 – Introduce yourself so that your audience can get to know you.

Every blog should feature either an about me page, or an about me section where you can introduce yourself to those who are reading your blog. Tell your readers who you are and why you are blogging about the topic you are in, and even more importantly, what objectives you hope to fulfill by blogging. Your readers will appreciate getting to know you.

3 – Offer your readers methods for contacting you.

Do not keep your contact information obscure or hide it from your readers all together. Your readers should have easy access to you through a phone number or e-mail. This has a very powerful effect on building relationships with your readers and customers so do not underestimate its importance when styling your corporate blog.

4 – Make your best work easy to find.

If you write something that attracts more readers or more commenters than usual, make this post more readily available by categorizing it separately or linking it in a section on your sidebar, such as the “Most popular entries” section so that these posts can be regularly read and accessed by your readers and customers in the future.

5 – Make your blog visually appealing as well as easy on the eyes.

This one ought to be pretty straight forward – Don’t jazz your blog up too much with eye catching details because they can strain the eyes and cause difficulty reading. Good fonts to use include Times New Roman, Georgia and Arial. If you want to get a little fancy without sacrificing readability, consider Calibri. You can’t go wrong with dark fonts on light backgrounds, which are the easiest for readability.

Photo Credit: 1

Originally posted 2009-01-30 05:59:02. Republished by Blog Post Promoter

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What’s in a Name?

There are three different primary considerations to make when it comes to naming your corporate blog. You cannot simply choose a name that you prefer, if it is not relevant to your business or attractive to your prospective readers. Likewise, you cannot choose a name for your corporate blog that is attractive to your prospective readers but that is not relevant to your company or that will not be easy to find in search engines or through word of mouth. Here are the three most basic characteristics that your corporate blog’s new name should follow.

- When choosing a name for your corporate blog, you should choose a name that you enjoy.


If you like your blog and feel comfortable writing in it, then you will almost certainly write more often. Because the more you write, the more successful your blog will be, it is absolutely vital that your blog be a comfortable and productive destination for you to write in. When choosing a name for your corporate blog, you are going to want to select a name that resonates with you, in order to keep you writing for a good long time.

- When choosing a name for your corporate blog, you should choose a name that is relevant to and attractive for your readers.

Fun blog names, interesting blog names and otherwise attractive blog names are the blogs that attract the most traffic. “My corporate blog” is not a blog name that is going to inspire people to come and visit, to keep reading, or to pass a link to your blog on to their friends, family and colleagues. By making your blog more attractive by giving it a good name, you are inviting interested parties to come and check it out.

- When choosing a name for your corporate blog, you should choose a name that makes your blog easy to find and also offers relevancy to search engines by utilizing important keywords.

The name of your blog is what will appear in the title of your search engine results. The name of your blog is going to have an impact on your search engine results. If you can, implement your most important keyword into the title of your blog. This way, every time someone references your blog they will be doing so by mentioning your most important keyword. Careful consideration is definitely needed to make sure that you have a productive corporate blog name, at least if you are serious about attracting visitors to your blog.

All three of these considerations are important if you want your corporate blog to stand out. While your content is the most important part of your blog, having a solid name is definitely important. Your corporate blog name should be keyword driven, reader friendly and also motivating to you if you want a reason to keep writing in your corporate blog. Once you choose a good name and website address for your blog, you will definitely be in business and will see an increase in visitors to your website.

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Originally posted 2008-12-10 05:24:54. Republished by Blog Post Promoter

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User Friendly Corporate Blogging Tips

friendlyOnce you know what niche or industry you will be blogging about, the next step in the process that you need to consider before you actually begin writing is some basic blog design tips. When designing and modeling your blog, you absolutely need to be able to keep your readers in mind. You need to create a design that has enough individuality and pizzazz that it will attract new visitors to your blog, but your design should also be comfortable and warm so that readers will return again and again, and striking this balance is not always simple. Here are five tips that will help you create a design for your corporate blog that is balanced between appealing and comfortable.

1 – Choose your blog theme wisely.

The blog theme that you choose should correspond with whatever industry or niche you have decided to blog about. Don’t go off target when it comes to pictures, symbols and other visual aids if they do not have relevancy or a relationship with the niche you are writing about. Your blog theme may be a subtle part of your blog but it is a vital one all the same, reinforcing the affiliation of your blog with the niche or industry that you are promoting.

2 – Introduce yourself so that your audience can get to know you.

Every blog should feature either an about me page, or an about me section where you can introduce yourself to those who are reading your blog. Tell your readers who you are and why you are blogging about the topic you are in, and even more importantly, what objectives you hope to fulfill by blogging. Your readers will appreciate getting to know you.

3 – Offer your readers methods for contacting you.

Do not keep your contact information obscure or hide it from your readers all together. Your readers should have easy access to you through a phone number or e-mail. This has a very powerful effect on building relationships with your readers and customers so do not underestimate its importance when styling your corporate blog.

4 – Make your best work easy to find.

If you write something that attracts more readers or more commenters than usual, make this post more readily available by categorizing it separately or linking it in a section on your sidebar, such as the “Most popular entries” section so that these posts can be regularly read and accessed by your readers and customers in the future.

5 – Make your blog visually appealing as well as easy on the eyes.

This one ought to be pretty straight forward – Don’t jazz your blog up too much with eye catching details because they can strain the eyes and cause difficulty reading. Good fonts to use include Times New Roman, Georgia and Arial. If you want to get a little fancy without sacrificing readability, consider Calibri. You can’t go wrong with dark fonts on light backgrounds, which are the easiest for readability.

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