April 27th, 2013 — book review, Buildify
Most people have a pretty firm grasp on why we need to blog, but knowing how to blog effectively is a completely different story all together. “Strategies and Tools for Corporate Blogging” creates a comprehensive approach to the development of a corporate blog program. This particular book is an excellent reference that touches on absolutely [...]
Continue reading → Strategies and Tools for Corporate Blogging by John Cass
February 8th, 2013 — bloggers, Buildify, customer trust, employees, news, public relations
Are you afraid of blogging? Many companies and businesses are actually quite afraid of corporate blogging because they are afraid of being different. It’s time that we get over our fears, however, because the new way of establishing permanent relationships with people is to ask “Do you have a blog?” The truth is, blogs are [...]
October 13th, 2012 — bloggers, comments, content, goals, marketing, networking, public relations, publicity
A corporate blog can be an incredible promotional tool, but it can also be used for networking purposes. Nearly every company can benefit from networking and much of the current internet community has been built on the back of social networking. How can you take advantage of this trend and put it to work in [...]
Continue reading → How to Use Your Corporate Blog for Networking
September 10th, 2012 — audience, bloggers, blogosphere, Buildify, public relations
It is obvious that the concept of executive blogging is becoming more popular, as businesses small and large are suddenly turning to blogging as a way to convey news and information to their customers and clients. Still, many companies are wondering if executive blogging is a worthwhile endeavor for them to invest themselves into, especially [...]
September 1st, 2012 — audience, content, goals, public relations, reputation, writing style
Few people realize how powerful a blog can be when it comes to projecting an image to the public. Words have a power all their own and the wrong ones may sink your company’s reputation. Before you even start your own corporate blog it is very important to first come up with the image you [...]
Continue reading → Projecting the Right Image of Your Company Through Your Corporate Blog
August 4th, 2012 — bloggers, blogosphere, comments, RSS Feed, social bookmarking sites, web traffic
Whether you are just getting started in corporate blogging, or you haven’t been paying much attention to other bloggers, the so-called “blogosphere” can be a little confusing. There are literally thousands, if not millions of blogs out there, and if you’re trying to network through them, the task can be a bit overwhelming. There are [...]
April 20th, 2012 — advertisment, content, keywords, links, ping, RSS Feed, search engine, web traffic
In many people’s opinion, organic traffic is the best. It’s free, it’s targeted and nine times out of ten, you’ll get a much better response, whether it’s for a company promotion, getting readers to your blog and building up solid relationships. Let’s take a look at just a few easy ways that you can start [...]
Continue reading → Easy Ways to Increase Organic Visitors to Your Corporate Blog
November 11th, 2010 — book review
As corporate blogging gets a bigger foothold in the business world, more niche instructional books are starting to pop up. One of these that is actually well worth the read no matter what niche you are in is Realty Blogging. Designed to assist realtors in taking advantage of the benefits of corporate blogging, it goes [...]
Continue reading → Review: Realty Blogging by Richard Nacht and Paul Chaney
