When you first start your corporate blog, it can be pretty exciting. You’re all charged up about the benefits you’re going to be reaping and the sales you’ll be making. After a few weeks of this however, this newness tends to wear off. If you didn’t luck out and gain instant success with your blog, it can feel like it’s just you and the crickets. While no one wants to waste time and resources, it is important to give your corporate blog enough of a chance to make it, and that means sticking with it, even though you may be completely fed up. Here are some tips to keep you going.

1. Set up a posting schedule and stick to it every day.

Once it becomes routine, and you realize that posting really only takes a few minutes, it is easier to keep the habit. Try making your morning coffee time your corporate blog time too, or find ways to combine your posting time with something that you enjoy. If necessary, set up a reward system so that you treat yourself for every post you make. Your blog won’t stand a chance if you abandon it, so you’ve got to keep at it until something happens.

2. Set realistic expectations.

Very few blogs make it overnight, and less than 2% of all blogs are actually runaway hits. It is vital to go into this project knowing that the returns may be smaller than you expect. You will need to give your blog at least six months to develop a steady audience. If after that time you have not seen any measurable results, it will be time to reevaluate your options. Until then however, stick with it.

3. Find new ways to get excited about posting.

Every single post you make on your corporate blog does not need to be a well thought out missive. Try putting up polls instead, or reference an interesting article that you saw. By finding new things to talk about that are related to your industry, you can keep that forward momentum going.

4. Put a face on your audience.

Corporate blogging is all about putting a personal face on your business, but this works both ways. It can be pretty difficult to get excited about posting when you feel like you are talking to a brick wall. To keep your energy up, imagine that you are writing to a friend. Envision this person and write your posts as though you were having a conversation with them.

This has the added benefit of making your posts more reader-friendly and more engaging. Try it and see if you don’t notice a difference in your attitude.

5. Don’t set yourself up to fail.

If you find yourself grumbling about “no one is going to read it anyway,” stop right there. Defeatist talk will only get you defeat. You’ll need to keep a positive approach going and give yourself time to succeed. It will happen, if you apply yourself.

Photo Credits: 1

Originally posted 2008-09-29 05:37:55. Republished by Blog Post Promoter

• 5 Tips on Corporate Blogging for Companies Right now, one of the best ways to reach out to your customer base and increase brand recognition is through the use of a corporate blog. However, many companies aren't sure where they should start and how they can take advantage of this trend. Here are some tips that make......
• Getting Into the Corporate Blogging Habit As with any task, developing effective habits can mean the difference between success and failure. Many first time corporate bloggers don’t take the time to develop good blogging habits and as a result, they don’t do as well as they should. Here are some tips to help you get into......
• How to Get Readers to Delve Further into Your Corporate Blog Deep linking is a practice that many corporate blog owners do not practice, mainly out of fear that a reader will miss the front page of the blog, and possibly the advertising that is located there. However, deep linking, when used properly, can actually be very beneficial. When you are......
• How to Handle Corporate Blog Comments One of the biggest issues in the corporate blogging world is whether or not you should allow readers to comment on your blog posts. There are two main schools of thought to the issue, basically yes and no. However, we believe that it is important to allow your readers to......
• Are You Utilizing Your Corporate Blog To its Full Potential? If you are running a corporate blog and you feel that you do not have the customer base and the blog is not doing well, you may not be using the blog to its fullest potential. There are a few areas you need to examine to evaluate your blog to......

• Blog Carnival vs Blogroll A blogroll is a list of blogs that is usually placed in the sidebar or along the bottom of a blog, reading as a list of blogger-recommended blogs and other websites. A better way for bloggers to share this information with their readers is through the release of a Blog......
• Marketing Lessons I learned from the Great Recession Image by DavidErickson via Flickr The marketing lessons I learned from the great recession are probably applicable to any business. You may already know these but there might be a marketing jewel or two in here for everyone. So let's get to Lesson #1: Have a Serious Emergency Fund......
• Get Credit Card Debt Relief! I’m Giving Away Free DebtGoal Subscriptions The other week, I discussed some interesting DIY debt reduction programs and strategies that you can try out for low cost. There are some things you can do to reduce your debt for free and permanently, but it will take some work and a change in your habits. The most......
• Getting Motivated the Right Way One of the key components to eating right is getting motivated. While it's easy enough at first to have grand plans, if you don't have enough motivation to do the follow through, there's just no point. In order to make sure that you're successful with your diet, you're going......
• Ask The M-Network: Make Multiple Small Payments On Monthly Bills? My Two Dollars reader Jaimie sent in the following question to the M-Network's new feature "Ask The M-Network": "I have always lived paycheck to paycheck. I am paid weekly and in extreme desire to enable financial security I have instituted a new budget plan. I pay a portion of every......