If you are on the fence about starting your own corporate blog, this is a great book to read to help you make your decision. The subtitle is “The Truth About Business Blogs” and that pretty much says it all. For those that don’t have time to go through stories that meander and they just want to get to the heart of the matter, this is the perfect book. It’s hard hitting, logical and presents a clear case as to why you should and why you shouldn’t have a corporate blog

The author did a great job of defining what a corporate blog can and cannot do. This is a great way to learn more about how high you should set your expectations for your blog. If you have pie in the sky ideals, they may be shot to pieces, but at least you won’t waste your time approaching your blog from the wrong angle. The book covers pretty much everything you could ever want to know about business blogging, from the tools you’ll need, to what you can really expect your blog to accomplish for your company.

Although the author uses a healthy dose of skepticism, he also provides some tips that you can really use. For example, he covers the fact that topical blogs are usually much more effective and popular than blogs that simply discuss company business. For those that are still unsure of what blogging is or why you should be doing it, the advice is very clear cut and easy to understand. You can go from a complete blog newbie to a pro just by reading this book.

The book covers what you will want to avoid with your blog as well, especially when it comes to presenting a professional appearance. There are plenty of tips contained within the pages of the book to get you started out on the right path. Although the title would indicate that the author is anti-business blogging, the opposite is actually true. He just seems to want to bring a dose of realism into the world of corporate blogging and help site owners achieve their goals the right way.

You can follow along as a blog is started from scratch, learning all the way about what you should and should not do. This was a great way to present the information that business owners really need to know and this section alone was worth the cost of the book.

Overall, we highly recommend this book to anyone that has considered starting their own corporate blog. You’ll be able to learn quite a bit about the entire process as well as learning some specific mistakes that you should not make with your own blog. We appreciated the way the author presented the information and found it to be a very quick read that was well targeted to the main audience for this book. If you don’t have a lot of time, this is the perfect book to read before you get started on your corporate blog.

Originally posted 2008-09-05 05:13:27. Republished by Blog Post Promoter

• 8 Step Recipe for Good Corporate Blogging Regardless of whether you already have a corporate blog, or if you are planning on starting one, if you want to turn your blog into a successful endeavor for your business, you need to have a recipe for success. Blogs that work well at attracting new clients and readers have......
• Blogging for Business By Shel Holz and Ted Demopoulos When looking for a book on corporate blogging, it is always helpful to find one that is written by two of the most respected authorities on the subject. Holz and Demopoulos are internet superstars in their own regard and quite honestly, you couldn’t ask for two better people to get......
• 5 Tips to Get More People to Read Your Corporate Blog The whole point of creating a corporate blog is to be able to reach out to your customers, build up an audience and market your company. It takes time to build up an audience but there are many things that you can do to ensure that more people will start......
• Getting Into the Corporate Blogging Habit As with any task, developing effective habits can mean the difference between success and failure. Many first time corporate bloggers don’t take the time to develop good blogging habits and as a result, they don’t do as well as they should. Here are some tips to help you get into......
• Naked Conversations: How Blogs Are Changing the Way Businesses Talk With Customers By Robert Scoble and Shel Israel Mention the names Robert Scoble or Shel Israel in the blogosphere and you’ll get a pretty instant reaction. Both are well known and while they have their share of detractors, both are well respected in their own rights. Putting the two of them together on this book project was genius......

• 6 Easy Ways To Blog Better... Blogging can be an extremely interesting hobby to have. A blog, which has been defined as an online journal, is a place where someone can post exactly what’s on their mind. While some bloggers could care less if their posts are read, others actively try to gain more readers. Some......
• You’re Broke Because You Want to Be by Larry Winget Larry Winget is a best selling author that is known for his no nonsense style and sometimes brutal prose. His latest book is quite a read and true to form, the man talks tough. However, if you need a wake up call to stop overspending, this is definitely a great......
• Another 7 Steps for How to Get Traffic to Your Blog If you are trying to learn how to get traffic to your blog, then you will benefit from the tips in this series, which are designed to show you the necessary steps for how to get traffic to your blog. When you have the right tips, tricks and resources in......
• Make Money Online Using Blogs - How To Make Money Fast From time to time, we are searching for many kinds of potential solutions that can help us to generate income online. Each of us has many reasons to try to offer money via the internet. There are various benefits overly we heard close to making bucks on the internet such......
• 3 Steps to Increase Traffic to Blog This is part one in a three part series on the steps to increase traffic to blog. If you are looking for quick and simple ways to increase traffic to blog, or more involved ways with bigger returns, keep reading for some great information. 1 - Choose the right platform......