Depending on what type of content you are writing, and who you intend to reach out to with said content, there are different rules and tips that will apply to how you construct your content. Most of the rules that apply to writing a newsletter or an eZine are going to be similar to those that apply to posting in a blog, though there are also some pretty important differences in play as well. When it comes to publishing content in a blog for the first time, there are some pretty basic tips that you need to keep in mind. Go through this list of tips every time you put a blog entry together, and you will be publishing excellent blog content in no time at all and attracting clients and prospects to your products and services as well.

There are a couple of parts to this series, think five, so make sure to read them all in order to get the most out of these useful tips!

- 1 – First and foremost, you need to write every piece of content with your reader specifically in mind.

There is a popular marketing term, an acronym called WIIFM. Keep this in mind, but put a little bit of a spin on it by asking WIIFT, or What’s In It for Them? Every time you craft a blog entry, you should take the time to ask yourself what your readers are going to get out of that blog entry. If there is no value in your blog writing, then why are you writing in your corporate blog in the first place? Your readers will be looking to determine what is in it for them, so you should be keeping this in mind as well.

- 2 – Next, you need to make sure that everything you publish is proof read and double checked prior to being published.

You need to watch out for glaring grammatical and typographical errors. Posting an entry to your blog without proof reading ahead of time is like leaving the house to run errands without washing your hair or applying makeup. Polishing your content before you send it out is a good way to show your readers that you have respect for them.

- 3 – Third, you want to make sure that everything you write and post is both valuable and also worthwhile.

You should not be aiming to waste the time of your readers when you write and publish blog entries. If you do not have anything valuable or worthwhile to talk about, don’t worry because there are plenty of other people online that do have plenty to say. Share articles from other bloggers on the internet, conduct an interview with an expert within the niche, or review a book on a related subject if you are reaching for content ideas. These are topics that your readers find useful, even if they are not original ideas coming from the author of the blog.

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Originally posted 2009-02-26 05:26:37. Republished by Blog Post Promoter

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Growing traffic to your corporate blog is not a difficult process if you know what to do. If you have a corporate blog and you need to grow your traffic base, here are some simple steps that will help you create a more effective overall corporate blog.

1 – Know who you are targeting.

What types of readers or customers are you hoping to attract? Before you can grow traffic to your blog you need to know what kind of traffic you are intending to attract. Come up with a list of the types of readers that you want to gain the attention of, then fine tune your writing accordingly.

2 – Now that you know who you are targeting, the next step is to become savvy when it comes to keywords.

Choose good keywords, not necessarily the most popular, but still keywords that will benefit you. Choose keywords and phrases that are on target, on topic and on subject without them being searched for by absolutely everyone. There are a lot of software solutions out there that will give you a good idea of what keywords to use, such as WordTracker for instances which allows you to test out different words and phrases.

3 – Focus!

Make sure to liberally cover your postings with the words and phrases that you chose. This is not always easy for people who are not trained in SEO, but with some practice you can learn how to implement important keywords into your blog. Search engines like Google are beginning to use advanced algorithm technology that allows them to analyze the nature and subject of your page in order to index it more efficiently, so the more keyword rich your blogs are, the better off you will be.

4 – Make your blog real and personal.

In other to build the most value possible in your corporate blog in order to build traffic, you need to write consistently, regularly and passionately. You have to care about the subject that you are writing about, which is what will allow you to deliver the content that readers are looking for. If you want your prospects, vendors, partners and customers to believe in the content that you are posting, you need to post content with true value and meaning.

5 – Now that you are writing the types of content that your potential target markets are looking for, the final step is to promote yourself!

Use every ounce of marketing know how that you have to help your blog reach out to your target readers. Mention your blog on your website and in your direct mail correspondence. Mention it in your newsletter and utilize RSS feed links. E-mail your contacts with information about what is currently going on in your blog, and implement other advertising campaigns like Google AdWords, Ad Sense and other vital gateways to much larger networks.

“Build it and they will come” is not enough, but once you build your blog, the next step is to spread the word if you want your ideal target market to find you.

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