When looking for a book on corporate blogging, it is always helpful to find one that is written by two of the most respected authorities on the subject. Holz and Demopoulos are internet superstars in their own regard and quite honestly, you couldn’t ask for two better people to get together to write a book. Corporate blogging is on a lot of company minds and this book does a great job of addressing pretty much everything you could ever need to know on the subject.

Shel Holz is the owner of Holz Communication + Technology and can count some of the biggest names in corporate America as his clients. This gives him a unique perspective on corporate blogging and you know you are dealing with a professional that is going to give you the right information. This is probably one of the reasons that this book has done so well and its success is well deserved. Holz is also a podcaster and offers some great tips on how businesses can take advantage of numerous types of technologies on their blogs, an area that many fail to cover.

Ted Demopoulos is an analyst that works with the top Fortune 500 companies across the world, and again, he is in a unique position to provide real world advice that really works. He began blogging very early on and has some unique insight on how to make blogging work for your company.

The book covers all of the basics, such as legal issues that you need to be aware of before you write a single word, how each business can benefit from having a blog, as well as how to get more out of your blog with monitoring. The prose is very no-nonsense and the book is very easy to read. It’s information is so good that it can be used as a resource book whenever you may have a question on how to do something or how to handle a situation. We especially liked the section on the future of corporate blogging, since it contained real information that can help businesses stay cutting edge and even become early adopters of some of the new techniques outlined in the book.

Overall, we found this to be a very engaging read that got to the heart of the matter quite quickly. Business owners don’t have a lot of free time on their hands and as such, they need a resource that will get to the point and supply the information they really need. This book wins on all points and should be purchased by anyone that needs more information on corporate blogging. The tips contained herein will help you avoid a lot of issues and get you started on the right track. We found it to be an engaging read that was well worth the money. If you are thinking about starting your own company blog, this is the book to get.

Originally posted 2008-08-22 05:20:32. Republished by Blog Post Promoter

• Yahoo Blog Review This is a review of the Yahoo Search Blog. Yahoo! is a major website providing search services. One would think that the Yahoo! search blog would be full of jargon and technical terms that only a select few would have been able to understand. Surprisingly, the blog was full of......
• Improve Corporate Communication with Blogging In this day and age, the hottest media and the hottest method for communicating with customers, employees, business partners and competitors are through corporate blogging. If you create a corporate blog for your business, and you follow some basic strategies for improving communication through this popular online media, you will......
• Blog Wild By Andy Wibbels If you are completely new to blogging for small businesses, this is the book to read. While there are quite a few books dedicated to this subject, few are this easy to read, or this informative. We weren’t quite sure what to expect from this book, but we ended up......
• Professional Blogging Roundup - Blogging Tips and Resources Good morning and welcome to another Sunday edition of Buildify's weekly roundup. From general blogging tips to articles on very specific topics there's a lot going on. We hope they help you with your blog. Corporate Daily Breeze writes Tech Talk: Business blogs are a good start. The Economist says......
• Strategies and Tools for Corporate Blogging by John Cass Most people have a pretty firm grasp on why we need to blog, but knowing how to blog effectively is a completely different story all together. "Strategies and Tools for Corporate Blogging" creates a comprehensive approach to the development of a corporate blog program. This particular book is an excellent......

• Perfume Books Worth Buying If you are serious about getting into the world of perfumes, then buying certain perfume books may prove to be useful for you. The following is a look at some of the perfume books that would be excellent additions to your collection whether you are collecting perfumes, collecting perfume bottles,......
• The Complete Yachtmaster: Sailing, Seamanship, and Navigation for the Modern Yacht Skipper by Tom Cunliffe This week I am posting the book review early as Friday is a holiday. Happy 4th of July all! Although this book was written primarily for the UK market, there is still plenty of great advice for boaters around the world and it can easily be adapted for owners in......
• 10 Best Places to Read a Book by First Mate Keira, guest blogger Here are the top ten kid friendly places to sit and read a book. In bed. Morning or night, one of the best places to read is in your bed! You are your most relaxed and it’s extremely comfortable. Stack up those pillows......
• Book Review: The Solar House. Book review courtesy of Joan Forkner at EcoBrain.com, who makes it possible for publishers to get the green word out in a cost effective and environmentally friendly manner. This was a well written and comprehensive review of passive solar building techniques. It will be of interest to both an individual......
• Audio Review: Artemis Fowl: The Lost Colony (Book 5) by Eoin Colfer by First Mate Keira, guest reviewer Title: Artemis Fowl: The Lost Colony, Book 5 Author: Eoin Colfer Narrator: Nathaniel Parker # CDs (Minutes): 7 CDs (8 hours, 24 minutes) Format: Unabridged Compact Disc Grade Reading Level: 6.2; Ages 10-17 Audio Clip Preview: Download Clip (Right click, save as.) Summary:......