A lot of the most common tips for corporate blogging are obvious now, and are becoming stale for that reason. But does that mean that we know everything that we need to know about getting a good corporate blog started? Here are five new tips for corporate blogging that have not been regurgitated time and time again.
1 – Never forget that your blog is all about representing your personal brand.
You can work wonders to develop and show off your corporate brand if the bloggers representing your company and corporate brand know how to talk about it.
2 – Keep each of your blogs focused to a single topic.
You can create power in your corporate blog simply by learning how to focus and sticking to a single subject or topic at a time.
3 – Join conversations rather than creating brand new ones.
People are already out there talking about the things that they care about most, so read other conversations and take the time to add value to these existing conversations by adding something new whenever it is possible to. When you begin your own conversations in your blog, then, you will have already established credibility of your own. It is important to not be too me-centric when you first start corporate logging, but rather to build a reputation over time before you expect to have a following of your own. If people know who you are and where you are coming from, they will follow your comments back to your blog to see what else you have to say.
4 – Focus on serving your readers more readily than pleasing your employer.
This seems like a simple strategy, but it is fundamental for the success of your corporate blog. The more generous you are when it comes to the readers of your blog, the more influential you will find yourself being. Send people away from your site to visit competitors whenever it will benefit them. Sure, you may end up losing a sale at the time, but you may gain a long term, trusting customer in the process, and that is more important in the long term.
5 – Strive to humanize.
It is absolutely vital that you realize that the one fundamental reason for corporate blogging in the first place is to create a level of humanization in the corporation. When you write a corporate blog, your primary intention should be to be a real person. You should reveal the passion that you feel for the job that you are doing to show readers what is great about the company. You should be open and honest about your personal fallibility so that readers can see it, and you should strive every day to avoid mediocrity, which is what causes so many corporate blogs to fail. The more real, open, honest and HUMAN your corporate blog is, the better off you will be.
Photo Credit: 1
Originally posted 2008-12-25 05:12:04. Republished by Blog Post Promoter
Related Posts -
Make Blogging Work for Your Business pt 2 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 2 in a...... -
Trackbacks for Corporate Blogs Explained If you are just getting started in the world of corporate blogging, you are probably already aware of the fact that there is a lot to take in, and plenty for you to learn. One of the concepts that you need to understand when turning your corporate blog into a...... -
Corporate Blogs to Model Yourself After Forrester Research recently compiled a review of ninety different Fortune 500 blogs, and found most to be lacking the proper amount of stimulation. Sadly, two things of these corporate blogs barely ever received any comments, 70 % of them stuck completely to topics of their business without ever straying, and...... -
What Does a Corporate Blog Say About You? When you have a corporate blog, it is important to realize that it will be saying a lot about you. Whether or not it’s projecting a good image of your company is entirely up to you. Here are some tips to make sure that your blog says all the right...... -
Improve Corporate Communication with Blogging In this day and age, the hottest media and the hottest method for communicating with customers, employees, business partners and competitors are through corporate blogging. If you create a corporate blog for your business, and you follow some basic strategies for improving communication through this popular online media, you will......
Related Websites -
Know Your Blog Reader If you are serious about creating a blog that is productive and earns a lot of feedback, then you need to understand who your ideal blog reader is. Blogs need to be proficient at target marketing in order for them to be successful, and what this is going to mean...... -
Creating Your Campsite Kitchen /caption]So you've finally made it into the great outdoors with a full campsite: you've got your fire ready, chairs set up, your tent ready to protect you from the elements, and even a warm place to sleep. You sit down to enjoy the just-beginning sunset, and it suddenly hits you....... -
Blog Carnival vs Blogroll A blogroll is a list of blogs that is usually placed in the sidebar or along the bottom of a blog, reading as a list of blogger-recommended blogs and other websites. A better way for bloggers to share this information with their readers is through the release of a Blog...... -
Installing a WordPress Blog If you want to install WordPress on your own server, the first step is to download the necessary files from the website at WordPress.org download. Next, you will use an FTP program to upload the files to your host site. If you use Cpanel, you can use Fantastico in order...... -
Amazon Friday Sale: Overload of Awesomeness Edition I usually only find a couple of interesting/humorous things on Amazon's Friday Sale to point out. Amazon just took an hour out of my day, by putting a number of products of interest up for me to write about. I hope they saved some for next week. Bug Zapper Tennis......
