Many list owners have a formula that helps them figure out how valuable their subscribers are. This is usually done so that you figure out how much money each subscriber means to you. For example, this may be $1 a month, $5 or even more. To come to this figure, the list owner typically will add up the sales generated by a mailing and divide that figure by the total amount of subscribers. Most marketers prefer to get to the point where each person will earn them $5 a month.

This same formula can also be applied to your blog and many help you get a better idea of the payoff that you’ll be getting from spending the time and effort to establish your corporate blog. Once you have a better idea of how much each one of your visitors is worth, you may even be more motivated to keep adding new readers and to keep your promotional engine running.

Thanks to the power of corporate blogging, your visitors may eventually exceed the value of your list subscribers. If you are writing effectively and making sales, you can easily have your visitors worth more than $10 a month to you. Keep it up and see just how much it can grow over a short period of time.

But there are other ways to help you gauge how valuable your readers are – after all – money isn’t everything. A valuable reader is one that reaches out to you through the comments section, follows your work and tells their friends. The amount of people that do that is generally pretty small, unless you have a very popular site.

This is invaluable for many different reasons. First – you are getting free promotion and that is worth a bundle. Second, you’re getting better page views which can spell more revenue. Last but not least, you are building up a targeted audience – and that right there can be worth millions.

Think about the value that each one of your readers has before you post one more thing to your blog. Ask yourself whether or not that post is also valuable to them. After all, this is a two way street. Find ways to build up more valuable readers and learn how to monetize the ones that are not responding.

Managing a corporate blog is not a static position and there is a little bit of work involved, especially if you want to be successful. By learning how much your readers are actually worth, this can actually help you reach your goals in less time. Take the time today to see how much your readers are worth to you and figure out ways that you can increase their value.

At the same time, consider how you can increase the overall value of your blog, since these two are interconnected. Never stay stagnant, and keep moving forward. That is the key to building up a strong following – and one that is very valuable indeed.

Photo Credits: 1

Originally posted 2008-12-11 05:47:39. Republished by Blog Post Promoter

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It is basically what allows your blog to notify other blogs that they have been mentioned elsewhere on the internet. Track backs most commonly appear as blog comments, creating another link back to your blog in other blogs on the internet. Not only will this create new links to your blog from elsewhere on the internet, but it will also attract those bloggers that you have mentioned to come and check your blog out as well.

6 – Encourage people to comment in your own blog.

One of the most powerful ways that you can convince someone to become a loyal reader is to show them that other loyal readers are already following your blog as well as participating in it. If new readers see that other people are commenting in your blog, then they will infer from it that your content is worthwhile. Make sure to respond to comments that are placed in your blog as well to show your readers that you are willing to keep the conversation alive.

7 – Submit your latest pillar article to another blog that is summarizing a collection of articles from numerous sources that fit in to the same subject.

The idea here is to collect some of the best content on a topic in a given week in a specific place. Most “blog carnivals” as these are often called will link back to each of the participants, creating new links for your blog and giving you an increased chance of exposure online.

8 – Submit your blog to sites like http://www.blogtopsites.com and other similar sites.

This may not necessarily bring about a flood of brand new readers, but it is quick and easy to do so it is well worth the effort no matter what comes of it. Find the appropriate category that your blog fits into and submit it. You should attract between one and ten brand new readers every day, and this can significantly build up over a period of time.

9 – Another excellent way to benefit is through your resource box, which is essentially like a signature file for the content that you write.

You can post articles and blog entries online and create a link back to your blog in the process. Then, any time one of your content pieces is published, your resource box will create new incoming links to your blog, and will attract new traffic as well. If you can get newsletters to publish your content, you will benefit even more.

10 – Write more pillar articles as time goes by.

Everything above will help you to attract new blog readers, but one of the most important techniques is to put strong pillar articles in place. Without your pillar articles, you may be able to bring new readers in but you will have difficulty keeping them. Your solidly written pillar articles will help you create not only a database of useful content, but also a great amount of loyal readers as well.

Photo Credit: 1

Originally posted 2009-02-06 05:10:07. Republished by Blog Post Promoter

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