Many list owners have a formula that helps them figure out how valuable their subscribers are. This is usually done so that you figure out how much money each subscriber means to you. For example, this may be $1 a month, $5 or even more. To come to this figure, the list owner typically will add up the sales generated by a mailing and divide that figure by the total amount of subscribers. Most marketers prefer to get to the point where each person will earn them $5 a month.

This same formula can also be applied to your blog and many help you get a better idea of the payoff that you’ll be getting from spending the time and effort to establish your corporate blog. Once you have a better idea of how much each one of your visitors is worth, you may even be more motivated to keep adding new readers and to keep your promotional engine running.

Thanks to the power of corporate blogging, your visitors may eventually exceed the value of your list subscribers. If you are writing effectively and making sales, you can easily have your visitors worth more than $10 a month to you. Keep it up and see just how much it can grow over a short period of time.

But there are other ways to help you gauge how valuable your readers are – after all – money isn’t everything. A valuable reader is one that reaches out to you through the comments section, follows your work and tells their friends. The amount of people that do that is generally pretty small, unless you have a very popular site.

This is invaluable for many different reasons. First – you are getting free promotion and that is worth a bundle. Second, you’re getting better page views which can spell more revenue. Last but not least, you are building up a targeted audience – and that right there can be worth millions.

Think about the value that each one of your readers has before you post one more thing to your blog. Ask yourself whether or not that post is also valuable to them. After all, this is a two way street. Find ways to build up more valuable readers and learn how to monetize the ones that are not responding.

Managing a corporate blog is not a static position and there is a little bit of work involved, especially if you want to be successful. By learning how much your readers are actually worth, this can actually help you reach your goals in less time. Take the time today to see how much your readers are worth to you and figure out ways that you can increase their value.

At the same time, consider how you can increase the overall value of your blog, since these two are interconnected. Never stay stagnant, and keep moving forward. That is the key to building up a strong following – and one that is very valuable indeed.

Photo Credits: 1

Originally posted 2008-12-11 05:47:39. Republished by Blog Post Promoter

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As readers become more involved with the blogs they frequent, a new form of communication is becoming prevalent – interactive blogging. There are a few ways to look at this and determine whether or not this form of interaction is right for your corporate blog and your readers. When used properly, interactive blogging can be a huge weapon in your arsenal towards building better relationships with your customers, but it can be a double edged sword.

First, let’s look at the most common form of interactive blogging, using your posts to answer reader questions. This commonly occurs when you have someone leave you a question in the comments section of your blog, frequently asking for more information on a certain topic. Now, if one person asks this question there is always a chance that there are more people that want to know the same thing.

You can use these comments to determine what your readers really want to know. If it’s a good question, consider writing a blog post that will answer it. If not, you can keep focusing your energies on your regular posts. However, it is a good idea to let your reader’s dictate what you will be writing about – at least to some extent – since this can help you develop a stronger reader following.

The second form of interactive blogging takes your comments section to a whole new level. This is where you encourage your readers to contribute on a regular basis and the comments section may even start to look a bit like a message board. This is another powerful tool that can benefit corporate blog owners.

First, you’ll be getting the benefit of having your readers return throughout the day to keep tabs on the ongoing conversation. You can also set up an RSS feed for your comments to make this easier. Second, you’ll be increasing the amount of page views you have as well as the opportunity to attract new readers through word of mouth advertising, and through search engine indexing.

Interactive blogging does have a catch though, as we mentioned above. If you can keep tabs on your readers and avoid having flame wars, or nasty comments, it can work quite well. However, if you let it get out of hand, you’re only asking for trouble. On one side, you’ll have readers that will wonder where you stand on the issue if you don’t take care of a problem, and on the other hand, if you take quick action and delete problem comments, you may be cast as against freedom of speech.

The easiest way to take advantage of interactive blogging is simply to set some ground rules, make them clear, and then stick to them. If your readers know right off the bat what they can and cannot do with your interactive blogging elements, there will be a lot less confusion and a lot more interacting going on. Try it for a week and see how your corporate blog changes.

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Originally posted 2008-11-07 05:35:27. Republished by Blog Post Promoter

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One of the main problems facing corporate bloggers is that their posts can be taken the wrong way, or controversy can get stirred up. Since one blog post has the potential to make or break your company, it is very important to make sure that you are managing your blog property. A good blog will benefit your company; a bad blog could destroy it. Let’s go over some things that you need to know before you start blogging.

1. Controversy can be good and it can be terrible –

While controversy can stir up a lot of excitement and can result in extra page views, it needs to be the right kind of controversy. Bad controversy feels like a never ending trial that brings you down and could bring down your company. Never get involved in blog or flame wars, as this will only feed controversy. Never make the mistake of engaging a reader in an inflammatory exchange – even by email. It will backfire.

2. Comments can make or break you.

If you are going to allow comments, you are treading some dangerous waters unless they are managed properly. While companies that don’t allow comments are usually accused of being too closed up, those that allow comments freely on their blogs usually end up regretting it. One answer is to allow comments on your blog but require that each one be approved before it is posted live. This is usually the best answer for most blogs. There may still be some grumbling from those that don’t get their comments approved, but it is manageable.

3. Never use your blog to air company problems.

You may be frustrated with the direction your board is taking or you may be fed up with clients. Your blog is not the place to talk about this. Likewise, if there is more than one company blog, they all need to present a united front for the company. Bloggers should never disparage the company they work for in print. Many have lost their jobs for doing just that and the harm they caused their companies is palpable.

4. Always be professional.

There is a big difference between writing fun posts that are professional and getting down and dirty in the mud. Your posts should always reflect your company and should never be overly personal or inflammatory. You want to present an image of professionalism and that is never done with posts that cause controversy or that are immature. Hold your tongue, or in this case, your keys and leave the nasty comments off the blog.

These are just a few things that you need to be aware of before you start blogging. A blog management company can help you with knowing what to say and what not to say. This is a very good service for companies that are completely new to corporate blogging and want to avoid a potential disaster or setting a bad example for their company.

Photo Credit: Kristi M Evans

Originally posted 2008-07-24 05:53:01. Republished by Blog Post Promoter

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If you have never blogged before and are interested in starting a corporate blog, there are a few issues and concerns that you need to be aware of before you ever get started. These can be treacherous waters at times and if you are not prepared, it is all too easy to get in over your head. Blogging can be a great way to increase consumer confidence and build a strong brand, but you will need to be able to spot and avoid some common pitfalls along the wall.

First up, you need to make sure that your blog is taking advantage of all the latest technological advances. This means having a blog that has an RSS feed and utilizing buttons that will allow your readers to share the articles on social bookmarking sites. These are two very simple things but many bloggers omit them. An RSS feed is essential since most blog readers rely on their newsreader software to find out when new articles are posted. This is done with RSS feeds. If you don’t have one, your readers may never make it back to your site to see if you have new content posted.

Social bookmarking buttons are incredibly useful and can help new readers discover you. There are plugins available for most blogging applications that allow you to easily add these buttons to your site. Once they are there, visitors can simply click that button to share your blog with others. This can really increase your page views, especially when you have a popular post.

Next, you need to be aware that blogging is a very public forum and you will be opening yourself up to criticism, and some of it may be ugly. You need to go over some responses now so that you can keep a cool head when it matters. If your company has some known issues with customer support or other problems, you need to have responses all ready to go that will address this.

Comments sections can be deadly for a company that has this kind of problem. You can avoid a lot of controversy by simply not allowing any comments. However, this can backfire if readers feel that you are hiding something and do not want to allow them the freedom to discuss your posts. It’s a double edged sword and you’ll need to find the right balance for your unique needs.

Lastly, running a successful corporate blog can take a lot of time. If you are trying to do it yourself, or if you have an employee handling it for you, this will be taking you away from your other work. You may want to consider hiring a blog management service so that you can focus on your actual work and leave the blog to them. This is a great solution for first time bloggers that aren’t really sure what they need to be doing with their blog and how to handle everything that comes with it.

Photo Credits: 1

Originally posted 2008-07-31 05:36:21. Republished by Blog Post Promoter

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One of the biggest issues in the corporate blogging world is whether or not you should allow readers to comment on your blog posts. There are two main schools of thought to the issue, basically yes and no. However, we believe that it is important to allow your readers to interact with you, and comments are one of the best ways to do this. You just need to make sure that you are handling the issue correctly for the best results.

First, you should make your decision about comments at the beginning of your blog and then stick with them. Don’t flip flop, allowing comments and then changing your mind. It will give a bad impression of your company and make it seem as though you are trying to hide something from the public. That’s not the image you want to project.

Next, you should think about allowing some not so flattering comments on your blog. No one likes controversy, but the fact of the matter remains that it can increase your page views. Don’t be afraid to allow some bad comments on your blog, just as long as you can answer the issue calmly and appropriately. Obviously, if a comment is just vitriolic and damaging, you should not approve it, but sometimes, bad comments and your response can lead to greater reader loyalty and they will want to back you up.

We’ve mentioned approving comments because we believe the best of both worlds in blogging is to allow comments, but on a moderated basis. This means that all of the comments will go into a queue where you can read and approve them. This is much safer and helps cut down on comment spam as well as people who are just looking to start trouble. It takes a little bit longer, but you will be able to have a lot more peace of mind.

Next, you’ll want to set some ground rules for your comments and make sure that you enforce them fairly. For example, you can state that no profanity or hate speech is allowed, and that some posts may not be approved based on their overall content. If people know this going in, you can cut down on the amount of people that are screaming censorship.

You’ll never be able to please all of the people all of the time, but allowing comments on your blog can be very good for your company. In fact, sometimes the blog comments can be more interesting than the blog itself in some cases. You’ll also be able to increase your page views as your readers keep coming back throughout the day to follow the comment thread.

Used wisely, comments are very powerful and can be beneficial to your business. You may want to hire a blog management company to help you with this process so that you can free up your time to actually work for your company instead of having to babysit your blog.

Photo Credits: 1

Originally posted 2008-06-18 05:08:36. Republished by Blog Post Promoter

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If you are getting ready to launch a corporate blog, there are a few techniques that you can use to make sure that it is a success. By utilizing these methods you can ensure that you will quickly build up a new readership and starting increasing your customer base. Corporate blogs are an excellent means of reaching out to the public, but they need to managed correctly if they are going to get the right results.

1. Allow comments but moderate them.

Having the ability for readers to leave comments on a blog is a very powerful tool. It has many benefits, such as increasing the connection your readers feel with your blog as well as increasing page views. The important thing is never to let these comments go live without first vetting them. A free for all can quickly happen if you allow bad comments to surface on your blog. It is better to manage these comments and avoid flame wars that can result from comments that are vitriolic or bad for your business.

The main issue with moderating comments is that sometimes you should let through comments that may not be the most flattering to your company. However, this should only be done if you are capable of responding and refuting the comment in a calm and rational manner. Never let commenters drag you into a flame war. You’ll end up losing every time.

2. Publish as regularly and as often as possible.

Readers need to know that they can depend on your blog to be published on a regular basis. Most internet users have a schedule where they check their favorite blogs during specific times of the day. If you have several days go by without a new post, it is all too easy to lose those readers. You need to be able to make that commitment to publish daily if possible and to keep a set schedule.

In corporate blogging, predictability is key. Your readers need to know that if they visit your site every day at 4pm, they are going to see a new post if that is the usual time that you add content. Otherwise, it is all too easy to lose their attention and have them go somewhere else.

3. Be personable.

You don’t want to project the image that your company is cold and heartless. Don’t be afraid to get personable with your posts but always keep them professional. Venting is never appropriate on a corporate blog, even if it does feel good at times. You need to be able to create a connection with your readers and sometimes this means showing a personal side to your company. It doesn’t have to be juicy details, but you do need to show that a human being with feelings is writing your blog.

Hiring a blog management company can really make the difference in navigating what you should and should not do with your corporate blog. This is useful for those that have no prior experience in running a blog and can avert disaster.

Photo Credits: 1

Originally posted 2008-07-03 05:47:40. Republished by Blog Post Promoter

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If you are publishing a corporate blog that has an RSS feed, and you should be, it is important to use a service that will allow you to enhance that feed and learn from it. One of the best services out there for this is Feedburner, and it can make a big difference in the way that you publish your content, and what you learn from it. Let’s take a look at just a few of the benefits that using this service can bring your corporate blog.

1. True estimate of readership.

Although your blog may have the ability to track page views, this really is not an accurate estimate of your readership. With Feedburner, you will be able to see how many people are clicking on feed links, which stories they are reading and how many subscribers you have. Tracking data is supplied on a daily basis and there are options to enhance the kind of information that is provided. When you first start your corporate blog, this is a very nice feature to have since it allows you to see if the time you are spending is worth it in terms of how quickly you gain readership.

2. One permanent feed address.

Perhaps the best benefit of using a service like Feedburner is that you get an RSS URL that will never change. Once you pick your Feedburner URL, you can redirect any of your own URL’s to it, so that your readers only have to subscribe to your feed once. If you change blogging platforms, or if you change the RSS feed, this will never actually affect your readers. This is very vital for companies since it is possible to lose hundreds of readers with one feed address change.

3. Gauging what posts work and which ones don’t.

With Feedburner, you will be able to see which particular posts are garnering the most interest. This is data that you can really use. By paying attention to these statistics, you can start publishing information that your readers want to read – and that is how blogs become successful. Sure, you may adore writing about a certain topic, but if your readers aren’t feeling it, you’re wasting your time. Use these stats to help you figure out which direction your blog needs to go in terms of the type of content you are publishing.

4. The software your readers are using.

Most blog readers use an aggregator to deliver their news, and there are many choices out there. Feedburner lets you see which ones your readers are using, and this can be beneficial when it comes to formatting and making sure that your blog is displaying properly. It can also let you know how many readers are actually just going to your website to get the blog and how many are actively using a feed to get there. This is useful information that you can use to shape the way that you publish your blog and the way your blog is designed.

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Originally posted 2008-08-25 05:32:08. Republished by Blog Post Promoter

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If you’ve decided that you are going to allow readers to comment on your blog, there are a lot of benefits that you can reap. In addition to increased page views, comments allow you to build up a strong relationship with your readers. They can be very beneficial, but it may take a little while before you start seeing comments. Although writing engaging material is the best way to encourage reader participation, there are a few other tips that can be very useful.

1. Ask your readers a question.

This is one of the easiest ways to encourage more comments on your blog. Ask your readers a question that is pertinent to your post and ask them to leave their responses in the comment section. This can be a double edged sword, but when properly managed, you can do quite well. Just remember, if you don’t want to hear the answers, don’t ask the question. Go for questions that are not vitriolic to avoid excess controversy that could harm your company.

2. Run a contest.

This is probably the most blatant method, but it does work. Try running a contest for something that you sell, or a really great gift that will get a lot of attention. You’ll want to extend the contest for at least a week for the best results. Let your readers know that you’ll be picking a winner from among those that leave comments on your blog. The key is finding a gift that people will really want, since that will increase the likelihood of getting better comments and more participation.

3. Leave your own comments.

If you get a comment on your blog, it’s very important to respond to that person in the comments section. You can start a whole dialogue there and your visitors will go away with a brand new impression of you. By taking the time to answer a question or thank someone for their opinion, you are letting them know that you care about your readers. This helps them develop a stronger relationship with you and it will benefit your business in many different ways. Take the time to get personal and you’ll definitely see an increase in readership.

4. Make commenting easy for your readers.

Most of today’s blogging platforms have made it relatively easy for people to leave comments, but there are still some issues that may keep your readers from using the system. You need to make sure that it is incredibly easy to leave a comment. While asking users to register before they are allowed to leave comments can be helpful, it generally makes it more difficult and time consuming. It’s best to do away with this step. Your readers will be more likely to leave comments since they won’t feel as though they are giving you too much personal information. Today’s internet users are savvy and they care about the information they share, and if you don’t require this step, they will feel much more comfortable leaving a comment.

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Originally posted 2008-09-10 05:22:03. Republished by Blog Post Promoter

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