Welcome to the December 6, 2008 edition of carnival of corporate blogging.
Editor Picks:
Wayne John presents Modifying Your Blogger Header The Blogger Way posted at Wayne John, saying, “A common thing you’ll find when you start blogging is that you’ll want to make changes to your template. If you use the Blogger blog system, it can be easy or extremely difficult depending upon what you want to do. This post will show you where to go to modify your header as well as some advice as to how to approach the issue of modifying your header image if you choose to do things yourself.”
Tushar Mathur presents Do your Marketing Emails look like SPAM ? posted at Build Websites & Start a Business, saying, “Spam is a bigger and bigger problem nowadays. Recently Ralph Wilson, Paul Myers, and other Net marketing gurus have written about the problems that spam is causing honest, hard working Net marketers.”
General Tips
Madeleine Begun Kane presents Life-Saving, Spam-Fighting WordPress Plugin posted at Mad Kane’s Humor Blog.
Wayne John presents UserVoice is a Better Way to Obtain Customer Feedback posted at Wayne John, saying, “If you value feedback from your users, or simply want to give them an easy, professional way to let you know what they think, then you need to look at UserVoice. This is the best feedback tool I’ve seen. If you run a blog or web site, you need to look at this!”
Businessinfoguide presents How to Launch Your Own Website Today posted at Business Info Guide.
Kara-Leah presents Why writing a communications strategy matters - even for a yoga website posted at Prana Flow NZ, saying, “A website is a way to communicate, and if you’re running your own website you could benefit massively from writing a communications strategy for your site. Simply a plan of attack that articulates your key messages, audience and how you’re going to reach them, a strategy is something that anyone can write. Join communications professional K-L Grant of Prana Flow NZ as she leads by example and puts together a communications strategy for her yoga website.”
That concludes this edition. Submit your blog article to the next edition of carnival of corporate blogging using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.
Technorati tags: carnival of corporate blogging, blog carnival.
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(Blogger, etc… focus on how posts may be deleted forever without warning, lack of professionalism, etc…)
In a lot of different instances when it comes to blogging, making use of a free blogging platform can really come in handy. If you are writing a personal blog or a blog that is only meant to be read by friends, family members and casual colleagues, then making use of a free blogging platform like Movable Type or Blogger is actually a good idea. These blogs allow you to blog as part of a giant network where you can gain exposure and readership just by posting, which makes them an excellent place for you to start out when you are just beginning to get the hang of blogging. Unfortunately, these are not a long term solution by any means because as a blogger with a free blogging network platform, you are actually subject not only to someone else’s rules relating to blogging, but also a loss of apparent professionalism by not having that individuality or uniqueness that you would have if blogging privately on your own website.
Because you are subject to the rules of the blogging platform that your blog is based off of, you may find your blog posts being deleted for no apparent reason and absolutely no warning, which can force you to deal with a difficult blow. How would you like to write a really nice, really detailed post that will attract readers, only to find out sometime later that it was deleted from the server because a moderator for the blogging platform did not agree with it? No warning is given, nor is any real chance to save your work before it is gone. While most moderators on blogging platform sites like Blogger and WordPress are working hard to be fair, this does not mean that you are protected.
In addition to the risk that your blog posts may be deleted without any real warning or rhyme or reason, another threat that you face is losing your look of professionalism because you are blogging on someone else’s website. This is similar to the difference between having your own domain name, or parking your website at http://www.geocities.com.
Which is more professional, in your eyes, http://www.mycorporateblog.com or http://www.geocities.com/~mycorporateblog?
The same thing goes when it comes to your blog. You want your blog to be a representation of your professionalism as an employee with the company and a blogger on the internet, and what this means is having your own unique blog website using an open source blogging software. WordPress may have a network where bloggers can create their own blogs on site, but their software is also downloadable, allowing you to create your own customized blog off site as well. This gives you an opportunity to create a professional blog that will do everything in its power to uphold your image of professionalism, which is a good part of why you are blogging in the first place.
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If you are just getting into corporate blogging, or you do not have enough free time to take advantage of this powerful medium, you may want to consider hiring a blog consultant. This type of service is ideal for those that need extra assistance in learning the ropes or for those that need help building content, links and working on SEO. There are many reasons why a blog consultant can be very beneficial.
1. Advantage of Experience.
This is essential for someone that is completely new to running their own website and blog. You’ll be able to avoid the early months where mistakes are common and your consultant will give your blog that jumpstart it needs. While you can do it all on your own, sometimes, it’ s just nice to have that little extra bit of help.
2. SEO services.
Most blog consultants will offer at least some form of SEO services. This means that your blog will be ranked higher and you’ll have a better chance of meeting your goals for your blog, whether it’s more sales, more press or simply more site visitors.
3. Keeping you on target.
A blog consultant can assist you in many ways, from suggesting topics to write about, actually writing posts for you, tweaking site design issues and even helping with every day problems. If you have trouble staying focused, or you simply don’t know what to write about on your blog, this is incredibly helpful.
4. Starting assistance.
There are dozens of blogging platforms out there – which one is right for you? Instead of installing them all and wasting money, your blogging consultant can help pick one that is suited for your needs and will provide the best results for your company.
5. Constant content.
Let’s say you have the best intentions of publishing three posts a week on your corporate blog. But, meetings happen, you get delayed and before long, your blog has fallen by the wayside and you’ve lost all of your readers. A corporate blog consultant can help by providing you with professionally written content that can be used at any time. Whether you only use it in an emergency, or you feel more comfortable with someone else writing your content, this is a huge help for busy blog owners.
6. Knowing your audience.
A blog consultant can help you understand more about your audience and what you need to do to reach them. Even if you’ve mastered this offline, the online world can be substantially different.
7. Setting up enhancements for your blog.
From installing analytic programs to help you track popularity, to taking advantage of third party services, your blog consultant will be able to find the services out there that will help you make the most of your blog and get more attention.
Even the most talented business owners sometimes need a little extra help. If you’re ready to start a corporate blog, a blog consultant can make the difference in whether or not you meet your goals.
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