The whole point of creating a corporate blog is to be able to reach out to your customers, build up an audience and market your company. It takes time to build up an audience but there are many things that you can do to ensure that more people will start reading your corporate blog. Let’s take a look at just a few hints that will get you started.

1. Promote your blog on your own site and in company material.

Take yourself back to a few years ago when more companies started building an online presence. Back then, you had to put your URL on everything (and you still should be) to get noticed. The same is true to today. It is important to actively and heavily promote your corporate blog in any way that you can. Adding it to your site should only take a few minutes and you’ll be capitalizing on people that are already interested in your company.

2. Use social networking sites.

Submitting your blog posts to places such as Reddit.com and Digg.com are great ways to increase your traffic and discover new customers. Keep in mind however that generic posts that are not very interesting are probably not going to get voted up on to the front pages. Pay attention to the posts that make the front page on social networking sites and find a way to do something similar on your own blog. Top ten lists are always popular and there is usually a way that you can create one for your own business. Let’s say that you run a corporate blog for a shoe store. You could do a top ten list on common foot injuries and how they could be prevented. Get creative!

3. Schedule interviews or invite guest bloggers.

Let’s face it, unless you are an incredibly engaging person, your blog might get a little bit dull from time to time. Inviting a high profile blogger in your industry to guest post on your blog is a great way to get cross traffic. If they won’t do that, schedule an interview with them and post it on your blog. By including someone who is more popular, you’ll be leveraging their success and putting it to work for your site.

4. Use keywords.

Smart bloggers use keywords that will ensure that their blogs are discovered. Read up on search engine optimization and then put those same techniques to work on your blog. You’ll be ranked higher in search engines, your discoverability will go up and you’ll be promoting your company the easy way. SEO is not that difficult and its benefits are numerous. Find keywords that are popular and integrate them into your blog posts.

5. Comment on other blogs in your industry.

Whenever you leave a comment on a blog, include your own URL. Many people underestimate just how powerful a comment can be. Just make sure that the comment won’t count against you or your company!

Photo Credits: 1

Originally posted 2008-09-02 05:08:37. Republished by Blog Post Promoter

• Why Do You Need a Blog For Your Company? If you’ve been hearing a lot about the corporate blogging trend and wondering how you can make it work for your company, there are specific reasons that having a blog is very important. It really is worth the extra effort that goes into the creation and management of the blog,......
• Corporate Blogging Myths Since corporate blogs are so popular, there are quite a few myths that go along with them. Before you even start your own blog, it is important to be able to separate fact from fiction so that you go into this process with the right expectations. You can really learn......
• SEO Success With Corporate Blogging One of the main reasons that many companies begin blogging is to help them attract new customers. With the use of SEO or search engine optimization, you can dramatically increase your overall discoverability on search engines and you should see an increase in the amount of traffic that your site......
• Getting a Better Corporate Blog Ranking pt 2 Ask a dozen different bloggers for strategies on getting a better corporate blog ranking, and you will get a different opinion for everyone that you ask. There are a number of ways to increase your blog's search engine rankings in the top search engines like Google, Yahoo and MSN, as......
• 11 Tips to Get More Traffic to Your Corporate Blog Now that you have your blog set up, and you're beginning to post your useful and relevant content, you may be wondering why you are not driving incredible amounts of traffic to your site. You are already publishing, and days are going by, so why is no one stopping to......

• Gaining Easy Blog Traffic Do you want to spend every day smashing the previous day's traffic record? There is no reason why you cannot achieve this, but it is going to take some work. Write and publish a new post every day. New content is vitally important. It makes search engines come to your......
• Ways to Select an Efficient Search Engine Optimization Services with Commission Blueprint Techniques of effective SEO services and search engine optimization. Search engine optimization and SEO services can be better understood with Commission Blueprint. If you're finding that your site hasn't attracted the attention that you think it deserves, then it's time for you to learn about search engine optimization and SEO......
• How to Increase Blog Traffic with Blog Carnivals One of the easiest things that you can do to build traffic is to submit your content to blog carnivals if you want to learn how to increase blog traffic. In as few as four simple steps, you can bring new visitors to your blog and you can build excellent,......
• 3 Steps to Increase Traffic to Blog This is part one in a three part series on the steps to increase traffic to blog. If you are looking for quick and simple ways to increase traffic to blog, or more involved ways with bigger returns, keep reading for some great information. 1 - Choose the right platform......
• Site Review: Earners Blog I've been writing about various ways to earn money and one of them is monetizing your blog. I've come across several sites, whose main focus is to earn money from your blog.One of them is EARNER$ BLOG, run by Stuart an SEO consultant based out of Melbourne Australia. In the......

Take a deep breath… Smell it? It’s December and that means holidays, traditions, food, spending, gift giving, time off of work, and quality time with loved ones. Happy Holidays! See you next Sunday.

Corporate

• The Korea Times presents Blogging for a Living.
• Photoshop Tutorial writes in with 5 Reasons Why Blogging is the New Marketing Tool.
• Become Online Marketing Guru Seth Godin’s Apprentice! Learn more at Squidoo Lens Alternative MBA. Hurry – deadline to expire soon (Dec. 14th).

General Tips

• CMS writes this How To: Running WordPress with SQL Anywhere.
• Top 10 Ways to Uglify Your Blog by Montoya Herald.
• Commenting on Blogs the Easy Way posted at Club Blogger.

Google Page Rank and SEO | Traffic

• Blog Your Own Business offers in Blog SEO 8: Things You Need To Know For Search Engine Submission.
• Daily Blog Tips posts Website Traffic Series Part 20: Leveraging Holidays and Big Events.
• What are the Characteristics of Traffic Generating Posts? Problogger takes a look.

Social Bookmarking/Networking

• Pro-Blogging 411 gives Five Easy Ways to Find People With Similar Interests on Twitter.
• Video Blogging Tips writes Increase Traffic Social Networking.
• Blogging Tips explains How to Get Noticed Online by “Big Name” Bloggers
• How You Can Use Social Bookmarking To Grab Free Traffic From The Search Engines over at Podcast Hunter.
• Understand Social Networks Better for Effective Business Promotion by Social Bookmarking Tips.

Writing

• A Blogger Blog gives Lesson 19 – Guest Blogging or how to write a guest blog post.
• Copy Blogger says 10 Surefire Steps to Beating Blogger’s Block.
• Diligent Designs writes How to Always Have Ideas.
• Sayzlim posts How to Use Comment and Turn Visitor into Reader

Buildify hosts a weekly carnival. Blog owners with professional blogging posts should consider sending a submission into the Carnival of Corporate Blogging.

• Blog Shmog By Robert W. Bly If you are on the fence about starting your own corporate blog, this is a great book to read to help you make your decision. The subtitle is “The Truth About Business Blogs” and that pretty much says it all. For those that don’t have time to go through stories......
• 6 Tricks to Finding the Right Spin In many cases, the most popular blogs got to their position by finding the right way to spin a topic. This technique can work for anyone that is looking to establish themselves as a corporate blogger, and it can dramatically impact not only how many readers you get, but also......
• Sunday Roundup: Blogging Tips and Resources Good morning Sunday readers! Are you looking for some blogging tips to help out your blog or thinking of starting one? Check out our quick guide below to some great places for ideas and resources. General: Marketing 2.0 asks Corporate Blogger: Angel or Demon? For a humorous look at Thoughts......
• Professional Blogging Roundup: The Early Veteran's Day Edition We hope you enjoy this latest edition of the Professional Corporate Blogging Roundup. We endeavor to bring new and helpful links to your attention by highlighting them. Here are some links we thought were worthwhile from the past week: Corporate Affiliate Product Reviews presents Blogging for Internet Marketers: How to......
• Professional Blogging Roundup - Blogging Tips and Resources Good morning and welcome to another Sunday edition of Buildify's weekly roundup. From general blogging tips to articles on very specific topics there's a lot going on. We hope they help you with your blog. Corporate Daily Breeze writes Tech Talk: Business blogs are a good start. The Economist says......

• Ways to Improve Blog Traffic There are actually an endless number of different ways that you can improve blog traffic if you know what to do and how to do it. Here are some tips to improve blog traffic by making improvements to your blog. Improve Blog Tip #1 – Improve your content quality and......
• Carnvial of Dividends & Passive Income #2 Welcome to the 2nd edition of the Carnival of Dividends and Passive Income. This time I've marked my favorite entries with little gold stars. Passive Income As usual, there are hardly any topics on Passive income, so here's one of my own on using Domain Names To Create Passive Income.......
• Is your Blog a Dead Beast? 16 Ways Bring it to life! [/caption] I launched this blog a year ago this month, and when I first launched it my primary focus was to make money. I've learned a lot in that year, and made many mistakes. I actually gave up on this blog for about 7 months. I came back to......
• There's a Blog in YOUR Soup! OPEN REGISTRATION! Blog about your Blog, Social Media, Etc! There's a Blog in my Soup - has now opened it's Registration so that ANYONE can sign up as an author! All I ask is that you only write 1 post about your blog, and that you make an effort to post at least 2 blog posts on social media......
• Tips for Improving Number of Blog Visitors All bloggers are looking for ways that they can improve the popularity of their blog, in order to increase the number of blog visitors. They work hard to make their blogs popular, and spend most of their spend time doing this. The longer that you blog, the more little tips......