This is a review of The Lobby, a blog by the Starwood Hotel company.
The first thing that you notice upon arriving to this blog is that it is visually appealing, and this company has clearly captured a good look and is running with it. The Lobby is a blog that is devoted to the preferred guest loyalty program that Starwood Hotel offers. There are two different ways to focus on the blog content is this specific instance, with the first being on the customers that the program is aiming to reach out to, and the second being focusing on the program itself.
This blog is a rich content environment, with blog posts on a wide variety of subjects including local attractions that locals can experience all over the globe. This blog also gives advice not only on popular dining spots, but also offbeat attractions in many local spots as well. The blog also brings promotions into the mix by talking about some of the specials that are run at hotels operated by the company. This is all content that people will be interested in reading in because it will help them plan their next trip or vacation.
As a whole, this is a pretty solid blog that is devoted to popular destinations, though there are some suggestions that can be made. By looking at this blog and then paying particular attention to the suggestions, you can learn a thing or two about your own blogging effort.
- It would be nice to see more how to and tips articles, such as ‘what to pack when traveling to …” or “Preparations to make before visiting …” with some of the most popular destinations in mind. There are some posts like this, but more just like them would be preferred.
- Despite being a blog that is rich in content, there are no real comments to speak of. This means that the bloggers with this particular blog need to spend more time interacting with their visitors. For example, Starwood would benefit from joining and utilizing Twitter, which they currently do not do.
- Another thing worth noting is the posting schedule. This blog is putting out between 3 and 5 posts every weekday, and that is a lot to contend with. As nice as this blog can be to read, they seem to be putting out too many posts, because unless readers are coming every day or several times daily, they are likely missing a lot of the content because it’s being bumped onto the next page. Posting only once a day is usually more than enough when it comes to posting in a blog.
Overall, the Lobby is a better than average blogging effort with a great deal of potential. In terms of Content, The Lobby by Starwood is worth a 4 out of a possible 5. As for comments, the Starwood blog is worth a 1.5 out of a possible 10. Based on posting schedule, Starwood’s blog is worth a 10 out of a possible 15. As for sidebars, a 11 out of a possible of 15 seems sufficient. This leaves the Starwood “The Lobby” blog with a fairly respectable 53 out of a possible 100, and with some room for improvement.
Originally posted 2009-02-05 05:44:01. Republished by Blog Post Promoter
Related Posts -
Ad Revenue From Corporate Blogs Many companies don’t consider the fact that they could actually make money from their blogs. The popularity of online advertising has made it easy to include ads from all over the world, and Google Ads in particular make it very easy to target your readers with advertisements that they will...... -
Will StumbleUpon Work for Your Corporate Blog? If you are not familiar with the site called StumbleUpon, it is a service that allows users to discover new sites. With the use of a toolbar (spyware free), users of StumbleUpon can find new sites that are related to their interests, or they can choose a random option. Millions...... -
Quick and Dirty Tips for Effective Corporate Blogging, pt 2 This is part two in a series about tips for good corporate blogging. We touched on three tips in the first part of this series - Now here are another handful of tips for your consideration. - 4 - Keep each piece of content short, simple and concise to get...... -
Quick and Dirty Tips for Effective Corporate Blogging, pt 3 This is part three in a series about tips for good corporate blogging. We touched on three tips in both the first part and the second part of this series - Now here are another handful of tips for your consideration. - 7 - Write clearly and concisely when it...... -
SEO and Corporate Blogging When it comes to trying to promote your business in an organic way, corporate blogging is possibly the best tool that you can use. This is one of the easiest ways to implement SEO on your site with little effort and a blog has the added benefit of being incredibly......
Related Websites -
Thank You Photo Credit: crowt59 I just wanted to thank the support I've gotten. I didn't read as many posts as I usually do since I was working on my performance review. I also have some good news: I'm a member of the College Money Network! More details to come, but...... -
Working Through the Monday Blahs For those of you who read my post last Monday, you know the college where I am working had Spring Break last week. Since that's currently my only job (although, hopefully not for too much longer *crosses fingers*), I effectively had Spring Break as well. I spent most of it...... - Perfect Approaches To Grow Your Blog Popularity Through Content If you are a blogger, you will certainly want to raise traffic in your blog. One way of doing this is to optimize it to raise its visibility in search engines. Another way of doing so is making use of the social mediums. While these are perfect approaches, you will......
- Amazon Kindle: Buy or Not? When I first started this blog, I announced that I'd write about technology 5% of the time. Since I have written more than 700 articles at this point, I'm allow some 35 articles on technology. I think I used up a few of them with articles on my Asus EEE.......
-
Blueprint For How To Make Money With Your Blog - eBook Do you want to make money with your blog? You work your rear off writing great articles and designing your site. Would you love to be able to earn some income for your work? With the right steps you can build up a site that can supplement your salary, pay......
