When looking for a book on corporate blogging, it is always helpful to find one that is written by two of the most respected authorities on the subject. Holz and Demopoulos are internet superstars in their own regard and quite honestly, you couldn’t ask for two better people to get together to write a book. Corporate blogging is on a lot of company minds and this book does a great job of addressing pretty much everything you could ever need to know on the subject.

Shel Holz is the owner of Holz Communication + Technology and can count some of the biggest names in corporate America as his clients. This gives him a unique perspective on corporate blogging and you know you are dealing with a professional that is going to give you the right information. This is probably one of the reasons that this book has done so well and its success is well deserved. Holz is also a podcaster and offers some great tips on how businesses can take advantage of numerous types of technologies on their blogs, an area that many fail to cover.

Ted Demopoulos is an analyst that works with the top Fortune 500 companies across the world, and again, he is in a unique position to provide real world advice that really works. He began blogging very early on and has some unique insight on how to make blogging work for your company.

The book covers all of the basics, such as legal issues that you need to be aware of before you write a single word, how each business can benefit from having a blog, as well as how to get more out of your blog with monitoring. The prose is very no-nonsense and the book is very easy to read. It’s information is so good that it can be used as a resource book whenever you may have a question on how to do something or how to handle a situation. We especially liked the section on the future of corporate blogging, since it contained real information that can help businesses stay cutting edge and even become early adopters of some of the new techniques outlined in the book.

Overall, we found this to be a very engaging read that got to the heart of the matter quite quickly. Business owners don’t have a lot of free time on their hands and as such, they need a resource that will get to the point and supply the information they really need. This book wins on all points and should be purchased by anyone that needs more information on corporate blogging. The tips contained herein will help you avoid a lot of issues and get you started on the right track. We found it to be an engaging read that was well worth the money. If you are thinking about starting your own company blog, this is the book to get.

Originally posted 2008-08-22 05:20:32. Republished by Blog Post Promoter

• Corporate Blogging Pitfalls It has been widely recognized that blogging is an excellent way to publish content to a website, and many corporations and other businesses are beginning to embrace this idea with a great amount of enthusiasm. Not only are companies creating corporate blogs, but sometimes a single employee blogs as well,......
• How to Get a Better Ranking For Your Blog Once you’ve gone to all of the trouble building your blog and writing your posts, it’s time to sit back and relax, right? No, the work is just beginning and if you want to start having people actually read what you’ve written, you’ve got to get out there and make......
• Microsoft Blogs Review Reading and reviewing corporate blogs from other companies is a great way to learn a little bit more about your own blog. Microsoft has a large community of blogs, and a wide variety of bloggers writing in numerous blogs within this community. There are a number of employee blogs in......
• Strategies and Tools for Corporate Blogging by John Cass Most people have a pretty firm grasp on why we need to blog, but knowing how to blog effectively is a completely different story all together. "Strategies and Tools for Corporate Blogging" creates a comprehensive approach to the development of a corporate blog program. This particular book is an excellent......
• How Should You Classify Your Corporate Blog? When you are getting ready to start publishing your corporate blog, it is a good idea to put some thought into the kind of information you will be sharing with the public. There are many different kinds of corporate blogs out there and it is a good idea to pick......

• Book Review - Crashing the Gate This week's book review is a great one and for anyone interested in progressive politics it is worth a read (or 2). I just finished Crashing the Gate: Netroots, Grassroots, and the Rise of People-Powered Politics by Jerome Armstrong and Markos Moulitsas Zuniga. This has got to be one of......
• The Complete Yachtmaster: Sailing, Seamanship, and Navigation for the Modern Yacht Skipper by Tom Cunliffe This week I am posting the book review early as Friday is a holiday. Happy 4th of July all! Although this book was written primarily for the UK market, there is still plenty of great advice for boaters around the world and it can easily be adapted for owners in......
• Book Review: World Atlas of Golf - The Greatest Courses and How They are Played Mark Rowlinson The World Atlas of Golf was first published more than 30 years ago, and since then, each and every addition has revealed to golfers the best courses available. This latest edition gives the fully informative treatment to over 70 courses, giving the treatment to courses that have not yet graced......
• Review: The Field Guide by Tony Diterlizzi and Holly Black by First Mate Keira, guest reviewer Title: The Field Guide (Book 1: The Spiderwick Chronicles) Author: Tony Diterlizzi and Holly Black Format: Hardcover # of pages: 107 Grade Reading Level: Ages 9-12 Summary: The Grace children are moving into their crazy aunt’s ramshackle house. It’s so rundown it’s practically......
• Barbaric Book Review: Die Broke by Stephen M. Pollan, Part 2 This is Part 2 of my review of Die Broke.  You can read Part 1 by following this link: Barbaric Book Review: Die Broke by Stephen M. Pollan Step 2: Pay Cash The authors feel that there are three things that will keep you trapped: an unwillingness to change, and......

One of the most important keys to success as a corporate blogger is having the right mindset and the right expectations for your blog. If you go in thinking that it is going to change your entire company and you’ll be at the top of the list of the Fortune 500 within the next year, you’re most likely going to be disappointed. That’s why this week we decided to review a very important book titled: The E-Myth Revisited, Why Most Small Businesses Still Don’t Work And What You Can Do About Yours.

The author starts out discussing why businesses and their efforts fail. From those who can’t properly manage their time and resources, to business owners with skewed perceptions, everything is laid out in a very logical fashion. Even the best of us may be able to spot some trouble areas by reading this book. Even if you are already moderately successful, this book should help you take it to the next level.

The main focus of this book is finding the solution that will work for you. He relies heavily on the turn-key philosophy, and while that may not work for everyone, there is a lot of merit in his advice. By far the best section in this book is the one that deals with Finding a Small Business That Works. The author takes you through each step of building your objectives and implementing a strategy that will work. While it’s not specifically geared towards corporate bloggers, the advice contained herein is incredibly valuable and completely transferable to the blogging world.

While many have asserted that the American Dream is dead and gone, this book shows that it is still there, but we may need to rethink our perceptions of it. By focusing on ways to succeed logically, it is much easier to attain your goals. When you’re working for your company instead of against it, you can be assured of success. The author does a great job of inspiring the reader and relaying tips in such a way that you feel as though you can really put them to use right away. For those looking for a no-nonsense guide to succeeding at corporate blogging or improving their business, this is an incredibly valuable resource that should not be overlooked.

Overall, we highly recommend this book to anyone starting their own corporate blog, or struggling with their own home business. The tips and advice contained here in will make a difference in how you run your blog and how successful you can be. Everyone has the ability to run a successful business, but not everyone is able to achieve the success they dream about. This book does a great job in helping with perception as well as implementation of techniques that will work. If you are looking for the reasons why you may not be succeeding, and you want to change that, this book is well worth the time and money.

Originally posted 2008-09-12 05:34:12. Republished by Blog Post Promoter

• Review: What No One Ever Tells You About Blogging and Podcasting There are plenty of different books out there that are basic instructionals when it comes to corporate blogging, but it can be hard to find a book that goes a bit further. If you already have the basics down, it is quite frustrating to find information that will help you......
• Naked Conversations: How Blogs Are Changing the Way Businesses Talk With Customers By Robert Scoble and Shel Israel Mention the names Robert Scoble or Shel Israel in the blogosphere and you’ll get a pretty instant reaction. Both are well known and while they have their share of detractors, both are well respected in their own rights. Putting the two of them together on this book project was genius......
• Corporate Blogging Issues and Concerns If you have never blogged before and are interested in starting a corporate blog, there are a few issues and concerns that you need to be aware of before you ever get started. These can be treacherous waters at times and if you are not prepared, it is all too......
• Blog Shmog By Robert W. Bly If you are on the fence about starting your own corporate blog, this is a great book to read to help you make your decision. The subtitle is “The Truth About Business Blogs” and that pretty much says it all. For those that don’t have time to go through stories......
• Some Good Corporate Blogs It has become popular for businesses and companies of all types to express interest in creating a business blog so that they can better communicate with other companies, their customers, and a variety of other target markets out there. By looking at what corporate blogs are doing it right, and......

• Book Review: The Intelligent Asset Allocator by William Bernstein The Intelligent Asset Allocator by William Bernstein is one of my all-time favorite investing books. In fact, it was the primary inspiration for the name of this blog. Although quite accessible to most readers, it does take on a slightly technical side at times. It will certainly help you understand......
• Book Review: The Dorm Room Diet: The 8-Step Program for Creating a Healthy Lifestyle Plan That Really Works By Daphne Oz While everyone talks about the Freshman 15 and acknowledges that it is a problem, not many books have been written on the subject. Enter Daphne Oz, the daughter of the famous cardiologist, popularized on Oprah. Oz has some great advice to share for those looking to either beat the Freshman......
• Book Review Blog Carnival Welcome to the May 10, 2009 edition of book review blog carnival. book reviews NathanKP presents “Jellicoe Road,” by Melina Marchetta posted at Inkweaver Review - Book Reviews & Cover Art. Woman Tribune presents Stop Training Sitters, Put Everyone on the Same Page with By The Book posted at......
• Book Review - Crashing the Gate This week's book review is a great one and for anyone interested in progressive politics it is worth a read (or 2). I just finished Crashing the Gate: Netroots, Grassroots, and the Rise of People-Powered Politics by Jerome Armstrong and Markos Moulitsas Zuniga. This has got to be one of......
• 4 Reasons to Never Skip to the End of a Book by First Mate Keira, guest blogger Are you the sort of person who must absolutely be spoiled before you start a book? I know it's tempting but going to the end of a book to discover how things turn out is a terrible idea. Skipping to the end of......