Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 3 in a short series on tips for making blogging work for you.

12 – Listen to what people are saying when they talk about you.

There are a wide variety of different tools that you can use in order to monitor the conversation. One of the most popular ones is to set up a Google Alert with your name, along with another for the name of your blog, and other alerts for topics that are important to you. Google will send you an e-mail any time one of your key terms is mentioned online.

13 – Find new ways to publicize your blog to your entire network.

Print the URL of your blog on your business cards; include it in your e-mail signature, post it on your LinkedIn account, mention it in your Facebook account, Twitter it, and find plenty of other ways to get the word out about your blog. The more you most your blog URL on the internet, the more likely you will be to have it seen.

14 – Install Analytic Software, allowing you to track your traffic and where it is coming from.

One of the most popular options is Google Analytics, which can be found at http://www.google.com/Analytics for free. Another excellent tool worth considering is Quantcast, which is especially useful when you are selling advertising on your site and want to be able to define your audience, measuring your site capabilities based on your traffic.

15 – Create content that is both useful and timely for your blog.

This is well worth mentioning, because content is what fuels a blog and keeps readers coming back to it for more. You also need to consider the search engine optimization value for your blog and its content. Your blog content should be search engine optimized in order for you to get the most out of your blog.

16 – Use audio, video, photos and other rich media to bring your blog to life.

Different people respond to different types of media in different ways. Create a blog radio show, or host a show with topics relating to your industry and pepper your blog with these media pieces in addition to your normal blog topics. Podcasts are another excellent way to get the most out of your corporate blog, giving your readers other forms of media to take advantage of.

17 – Make it easy for your readers to get in contact with you.

Give your readers numerous means of contacting you, including an e-mail address, a phone number, the location of your office, and anything else that will allow your readers to find you.

There are plenty of other ways to get the most out of your corporate blog, but these seventeen tips provide an excellent jumping off point to build your blog from.

Photo Credits: 1

Originally posted 2009-01-21 05:17:49. Republished by Blog Post Promoter

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One of the biggest facets of corporate blogging is the facilitation of conversation, but facilitating communication, community and conversation is not limited to boosting traffic or boosting sales, because it can also allow you to come up with new ideas for content. If you are looking for new ways to generate content, which is what keeps your blog running in the first, place, consider looking for new ways to facilitate conversation within your blog first, and you may be surprised at how many ideas for new content come up along the way.

If you have something to say that is informative, controversial, or otherwise sparks feedback, ask your readers specifically to give their opinions on what you have written. When someone writes something about what you have posted in your blog, and their comment adds something significant to the issue, you can create additional blog content by creating a post that briefly quotes the commenter, linking back to the original post. The same thing works if people talk about your blog content in their own blogs. You can create additional content for your own blog by quoting the blogger and linking to their post. Not only will this create content for you, and a nod to someone you know is a reader, but it will also further facilitate conversation about the subject.

If another blogger has something significant to say about something you have posted, consider creating additional content for your corporate blog by inviting them to write as a guest blogger for your corporate blog. Even if their content is a little off topic for your blog, it will still allow people to get to know your blog better and will create additional content for your blog.

Finally, if you really need suggestions for blog content, reach out to your readers directly. Ask your readers for suggestions for further reading resources, best tools, weirdest news, best tips, industry news and anything else that they can recommend for you to check out. Once you have a significant collection of results, you can post the collection in the form of a link list, or you can post small blurbs in your corporate blog each day, talking about different suggestions that were made. Some of the best items on corporate blogs are simply nods to other information on the internet, so do not feel like you are forced to write your own unique content when there are other options out there.

Facilitating conversation within your blog and between your blog and others is a really smart way to generate new content for your own blog. You are not forced to write all of your own content when there are other options out there for generating content idea. Get your readers talking, and you may end up with way more content for your corporate blog than you ever thought you would have.

Photo Credits: 1

Originally posted 2009-01-15 05:58:23. Republished by Blog Post Promoter

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When you first start your corporate blog, it can be pretty exciting. You’re all charged up about the benefits you’re going to be reaping and the sales you’ll be making. After a few weeks of this however, this newness tends to wear off. If you didn’t luck out and gain instant success with your blog, it can feel like it’s just you and the crickets. While no one wants to waste time and resources, it is important to give your corporate blog enough of a chance to make it, and that means sticking with it, even though you may be completely fed up. Here are some tips to keep you going.

1. Set up a posting schedule and stick to it every day.

Once it becomes routine, and you realize that posting really only takes a few minutes, it is easier to keep the habit. Try making your morning coffee time your corporate blog time too, or find ways to combine your posting time with something that you enjoy. If necessary, set up a reward system so that you treat yourself for every post you make. Your blog won’t stand a chance if you abandon it, so you’ve got to keep at it until something happens.

2. Set realistic expectations.

Very few blogs make it overnight, and less than 2% of all blogs are actually runaway hits. It is vital to go into this project knowing that the returns may be smaller than you expect. You will need to give your blog at least six months to develop a steady audience. If after that time you have not seen any measurable results, it will be time to reevaluate your options. Until then however, stick with it.

3. Find new ways to get excited about posting.

Every single post you make on your corporate blog does not need to be a well thought out missive. Try putting up polls instead, or reference an interesting article that you saw. By finding new things to talk about that are related to your industry, you can keep that forward momentum going.

4. Put a face on your audience.

Corporate blogging is all about putting a personal face on your business, but this works both ways. It can be pretty difficult to get excited about posting when you feel like you are talking to a brick wall. To keep your energy up, imagine that you are writing to a friend. Envision this person and write your posts as though you were having a conversation with them.

This has the added benefit of making your posts more reader-friendly and more engaging. Try it and see if you don’t notice a difference in your attitude.

5. Don’t set yourself up to fail.

If you find yourself grumbling about “no one is going to read it anyway,” stop right there. Defeatist talk will only get you defeat. You’ll need to keep a positive approach going and give yourself time to succeed. It will happen, if you apply yourself.

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Originally posted 2008-09-29 05:37:55. Republished by Blog Post Promoter

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The first question that needs answering when it comes to journeying down the path to creating a social media endeavor like a corporate blog is “Why?” For business, it is already expected that a company have a website presence, but what do consumers really want to see when they try to research you or your company online? The truth is, when consumers and other people begin to research you online, they are preferring to read what other people are saying about you, or they are looking for a chance to see you in action, reading about your expertise, how you solve problems, and so on.

Newsletters, testimonial ads and standard website content are excellent at getting the word out about your company, and they will never be completely replaced by blogging, but they are all clearly one way forms of communication. If you send out too many newsletters, your readers may stop paying attention, or they may regard your correspondence as spam outright. On the other hand, for those who prefer to receive information via e-mail, blogging is still quite the viable option.

Blogs allow you to reach out to your customers and other consumers more easily than ever, by allowing you to:

- Provide information and resources that are topical and relevant on a regular basis,
- Receive feedback from your readers, engaging them in discussions that are relevant specifically to them,
- Distribute your content on a much greater scale thanks to search engines and RSS feeds.

Additionally, blogs give your readers and customers a lot of additional capabilities, including the chance to:

- Receive regular updates from you,
- Receive updates from you when they want to, and if they want to, rather than on your schedule,
- Take things away from your blog, sharing them with their network
- Find you more easily through search because of tagging and keywords.

Chances are, your customers are finding new ways to become connected now than in the past. Blogs will give you more juice with Google, and they will also allow you to differentiate yourself much more clearly from other businesses, and all it takes is a little bit of personality, and a little bit of work. Corporate blogging is all about pouring your passion for your company into a medium that your customers will gladly respond to. Internet users love blogs, and are attracted to blogs, so by writing in a blog, you can touch your customers past, present and future in new ways, giving them a reason to work with your company.

Now that you know why blogs are so important, and now that you understand what they can do for you and your company, the next step is obviously going to be to create your own blog. Your business can benefit in a number of ways when you run a corporate blog, so now is the time for you to implement corporate blogging in your marketing strategy for better business.

Photo Credits: 1

Originally posted 2009-01-16 05:57:56. Republished by Blog Post Promoter

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