If you are completely new to blogging, you may find that you have a lot of questions and at times, it can be hard to find the answers. We’ve compiled the most common issues facing new corporate bloggers and supplied the answers to these problems below.

1. Is this going to make my company more profitable?

Yes and no. It is important that you go into corporate blogging with the right mindset. Yes, it can be a very powerful means of promotion, but it’s going to take a lot of time and success will not happen overnight. The main reason that most companies get into corporate blogging is not to increase sales directly, but to improve their search engine rankings. Often, the result of a better ranking is more sales, but you should not view your corporate blog as a mythical tool that will rake in millions of dollars in sales.

2. What blogging platform should I use?

This is a tougher question because the answer is a bit nebulous. Everyone is going to have their preference, but overall, the most powerful and customizable platform has to be Wordpress. You’ll have two main options with Wordpress. First, you can set up an account on Wordpress.com, where they will host and install your blog for you, or you can download a free copy at Wordpress.org and install it on your own server.

For those that don’t have a lot of experience, the hosted version works quite well, despite its limitations. For those that need more options with plugins and configuration, installing it at the server level is the best option.

3. How do I promote my blog?

Once again, there is no set answer to this question, but there are several techniques that can be used successfully. First, you’ve got to make your blog easy to find on your own corporate site. Next, you’ll need to start promoting it in two different ways, directly and indirectly.

Direct promotion involves submitting your blog posts to social bookmarking and networking sites. Indirect promotion involves leaving comments on other blogs and leaving a link to your own blog inside. This should be used in moderation and your comments should always be related to the post and not blatant promotional attempts.

4. Is corporate blogging worth the effort?

Absolutely, but only if you are willing to spend extra time promoting your blog. If not, then it is a waste of your time. A good corporate blog will take a few months to catch on and you’ve got to be willing to take the time to really work on creating great posts and promoting them. Success is not going to happen instantly, and it will take work. However, you can see a big difference in your main site’s traffic and in public opinion when you really work on your blog.

Corporate blogging is not for everyone. If you’re interested in getting started, it is best to remember that it will take a lot of time and effort. For those willing to make that sacrifice, success is just around the corner.

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Originally posted 2008-09-16 05:43:49. Republished by Blog Post Promoter

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Ask a dozen different bloggers for strategies on getting a better corporate blog ranking, and you will get a different opinion for everyone that you ask. There are a number of ways to increase your blog’s search engine rankings in the top search engines like Google, Yahoo and MSN, as we touched on in Part 1 of this blog series. The best approach for you to take is to find a number of different strategies that will work for you, combining them for the best possible results. Here is a look at some more of the best strategies for success with generating better blog rankings for your corporate blog.

6 – Internal Links

Link between all of your different posts any time that it makes sense for you to do so. Make sure that keywords are included in the links. This is excellent for your readers because it provides usability, and it is also excellent for the search engines by providing visibility.

7 – Press Release.

When your business blog is offering plenty of excellent content, you should take the time to publish a press release to announce it. Make sure that the press release includes good information about your blog, and offers a link so that readers can find it. This will not only add to the link popularity that was mentioned in Part 1 of this series, but it will also help you improve your blog rankings over all in search engines and among your readers.

8 – Networking.

Take the time to compile a list of websites that relate to your niche or your industry. Contact whoever runs or publishes the website and recommend your blog as a potential resource for the people reading their websites. If you have posted high quality content on a regular basis, most of these website owners would be more than happy to recommend your blog as a resource for visitors to their websites.

9 – Professional Help.

Consider hiring a professional SEO consultant that can help you with any of the strategies that you are having difficulty putting into action. SEO experts do exactly this for a living – They live to help increase the search engine ranking for websites of all kinds, and they can benefit you and your corporate blogging endeavor as well.

10 -Networking with Links.

Network with other bloggers that operate in the same industry as you. Linking up with other relevant blogs is an excellent way to share readers as well as rankings. A little bit of occasional linking with other blogs and websites in your industry will help your blog and will allow you to facilitate communication not only on your corporate blog, but elsewhere as well, which is a great way to improve your search engine ranking for your blog.

These are only five strategies and there are plenty more to consider when it comes to increasing your blog rankings and getting the most out of your blog generation strategies.

Photo Credits: 1

Originally posted 2009-01-23 05:48:29. Republished by Blog Post Promoter

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